Link Building Outreach: 50 Content Marketing Blogs of 2023 To Get Backlinks

Pop quiz: if you had to do link-building outreach, which blogs will you target in 2023 and 2024?

Reaching out to authoritative bloggers, and social media power users is a simple way to earn natural links to your web pages.

If you’ve always wanted to have a list of content marketing blogs that you can resort to regularly when pitching guest post ideas, sending email outreach, or building relationships, you’ll benefit from this list.

Not only will I share the blogs with you, but also the few important things you need to know about these blogs.

So without much ado, here’s a list of the top content marketing blogs:

1. QuickSprout

Neil Patel has done a great job at the QuickSprout blog. I’m yet to find a blogger who gives away enormous value in his content.

He doesn’t just write a blog post in order to fill the editorial calendar, but every piece of content on his blog is ‘value personified.’

Neil is the only digital marketer who spent over $30,000 in content creation – and still gives them away without asking for payment. 

If you want Neil to notice you, and perhaps link to your web page from his weekly articles, you’ve to provide value.

He doesn’t link to mediocre content. Ideally, write a case study, or a top list post. That way, when you email him and drop your URL, he’ll have something richer to prove to you. 

One more thing, he likes a long-form blog article that is epic. Well, who doesn’t?

Your content should be 2000+ words if you ever want to appear on Neil’s radar and get him interested in your content. 

Remember that 1 link from QuickSprout is more powerful than 5 – 10 links from my blog (sorry Michael). 

2. Marketing Profs is your go-to site for well-researched content.

From the domain name, you can tell what subjects they cover – marketing, sales, content marketing, startups, small business, etc. The site accepts high-value guest posts. 

If you want to increase your chances of earning an editorial link from MarketingProfs, then you should conduct your own research work or experiment.

Then create in-depth content based on your research results. Reach out to the editor with your findings. They’ll listen to you, and possibly invite you over to contribute an article in that light.

3. The Sales Lion

The Sales Lion is a blog you’ve to get your links on. And it’s not as hard as you think. Marcus Sheridan, the pool guy started from scratch, just like the majority of us.

He once created a single blog post that generated $2,000,000 million dollar sales. He understands how to craft compelling content that causes passers-by to halt and read the first paragraph.

So do you’ve to reach out to Sheridan and ask him to link back to your blog page? Of course not. You should never do that. 

Instead, follow the same approach like you would with Neil Patel.

To increase your chances of success, create in-depth content that has a controversial flavor. Sheridan likes to debunk content marketing myths. So any rich content in that light will catch his attention.

4. Social Triggers

Derek Halpern is spectacular. I’ve watched his hilarious, and life-transforming videos.

Although I haven’t purchased any of his products yet, because the right time isn’t here yet, I strongly believe in the quality and value he brings to the digital marketing world.

At Social triggers, Derek likes to share marketing and sales tips – and none of them is without scientific data/statistics to back up his advice.

He combines psychology and marketing – and stood out in the social and business world. 

Derek doesn’t reference any mediocre or newly designed blogs. He trusts authoritative blogs that are managed by reputable bloggers and information product marketers.

But if you’re determined to get a link from, there is an easy way. Create an online course (use Derek’s software: zippy courses or Yes Engines). Then contact Derek with your case study or tips for increasing online course sales.

I haven’t read a guest post at Social Triggers yet. So trying to earn editorial links through guest blogging on his blog will be a futile challenge.

Instead, you should focus on creating in-depth and well-researched content, then submit it to authority sites that Derek likes to reference. You’ll get a Tier-2 link, which is also very powerful in Google’s eyes.

5. Income Diary is a content marketing blog that pulls over 100,000 visitors through a special type of content – top list posts. The majority of the content created on this blog, either by Michael Dunlop or his in-house writers are “top list” articles.

You can earn contextual links by contributing to the blog. Don’t try to reinvent the wheel. Michael believes so much in top-list content – so any pitch in that light will likely get you a “YES, send it over” response.

Craft your titles following this style:

Top X ways to….

X Simple Tricks To…

The X Best ….

6. Simply Compelling

Honestly, is a new content marketing blog that I recently discovered.

I included them here, not because they’ve some sort of authority, but because their content style is very conversational. You’ll literally feel the impact of each word and sentence used in their blog content. 

Get noticed and earn a natural link from this blog by creating a top-list post (just like I did), then send a notification email to the editor or blogger in charge.

Don’t ask them to link back to you — otherwise, you’re touring the blackhat SEO world again. Just ask them to share the post, and watch how everything unfolds – including links.

7. Backlinko

Without mincing words, Backlinko is the best SEO blog out there. It doesn’t contain fluffs like most SEO-related blogs, but the information, tips, and tricks can be applied right away.

Brian Dean usually features guest posts from his “SEO That Works” students. He likes to showcase their case studies, and how they implemented his advice to get results. 

You can get Brian to notice your content. Just follow one of his marketing concepts (e.g., skyscraper technique, do the opposite strategy, content updates) to the latter.

Get results, and contact Brian to share the case study. If your journey is valuable, he will listen to you, share your case study, link to your web page, and promote you massively.

8. Okdork is one of the top content marketing blogs. As a former Facebook staff, Noah Kagan has achieved tremendous success (that’s what I see) in building a SaaS company.

He owns Sumome, AppSumo, and several other software tools that make driving traffic to blogs and building email lists easy.

Yes, Noah accepts guest posts. But only one condition: that the article blows people’s minds. You’ve to share ideas or secrets that the digital marketers haven’t gotten a hold of yet.

9. Content Marketing Institute is a trusted blog. Over 100,000 email subscribers read this blog every day, and the brand mentions are commendable.

The reason why CMI is popular is because the Founder, Joe Pulizzi pioneered content marketing. He preached it. He fanned the flames and got tens of thousands of people excited about it.

How do you go about reaching out to this blog?

Well, you can pitch a guest post idea that’s related to content marketing. The editors are easygoing — and they’ll gladly work with you to make your article interesting and actionable.

10. Convince and Convert

I like this content marketing blog. was founded by Jay Baer, a sought-after social media speaker, author, and educator.

He also takes pride in creating action-driven content that helps content marketers and social media managers.

You can get your guest post published here – thus earning the contextual backlinks that will improve organic search performance.

11. Chris Ducker

Chris Ducker is the virtual CEO. He likes to simplify blogging, content marketing, and every activity that involves content creation, customer relationships, sales, and branding. He specializes in outsourcing.

If you wish to connect to him and earn a contextual link or social media mention, you should follow Chris on Facebook, or Twitter.

Listen to his podcast – YouPreneur. Promote his products, and let him know you did so. You can never tell how far your kindness will go.

12. LeadPages Blog

Leadpages blog is a one-stop platform for learning how to conduct A/B tests, set up winning campaigns, create case studies and learn how other marketers are building their email lists.

The team is looking for writers right now. It’s an opportunity to earn a powerful editorial link. Or what else would you call it?

13. Outspoken Media

They’re outspoken, brave, and daring. Outspoken Media has an active blog.

You can pitch a guest post, not because you’re desperate for links but because you care about their audience. Of course, if your guest content is accepted, you’ll earn editorial links that truly matter.

14. Copyhackers is the blog to go if you want to learn how to write attention-driven blog articles. Joana Wiebe can teach you how to write stellar copy.

Okay, if you don’t want to write copy for clients, you can at least apply the lessons, tips, and instructions when creating your content. SEO copywriting best practices can help you get a better search click-through rate and targeted users.

Create awesome content, and Joanna may link back to you. She doesn’t accept guest posts. So don’t pitch.

15. ConversionXL is a conversion rate optimization blog. Converting site visitors is more important than seeking more visitors.

That’s what Peep Laja (CXL founder) stands for. If you have research data, you can get it mentioned, cited, or referenced by Peep Laja. He’s looking for unbiased split-testing results.

Interestingly, he also accepts rich, and jaw-dropping guest posts. So you’ve two opportunities of earning a natural link to a trusted site with high domain authority.

16. Spinsucks is a media PR blog. Gini Dietrich is very considerate and will listen to you if you have a valuable guest post idea related to branding, social media, online publicity, etc.

17.  Content Marketing Up

This is my own content marketing blog. I accept guest posts that are rich, actionable, and related to content marketing, SEO, and conversion rate optimization.

If you want to earn contextual links from my site, don’t make that your focus. I naturally link out to useful and relevant content pages whenever I create blog articles.

If you have a case study, I’ll likely publish the guest post within 48 hours. I don’t want another generic article e.g., “7 ways to drive traffic.” Instead, pick one of the “ways” and break it down into actionable tips. 

18.  Marketing Land is at the forefront of search engine optimization and search engines.

You can earn a link if you’re the first to learn a new thing about Google, Yahoo, Bing, or any other search engine. Speed is of utmost importance. And you need to read search engine marketing news as well.

19. Unbounce

20.  Jeff Bullas

21.  Curata

22.  Practical Ecommerce

23.  Shopify Blog

24.  Fizzle

25.  Social Media Examiner

26.  KISSmetrics blog

27.  Duct Tape Marketing

28.  Mirasee (formally Firepole Marketing)

29.  HubSpot

30.  CoSchedule Blog

31.  Growth Hackers

32.  Peter Sandeen

33.  HelpScout Blog

34.  GrooveHq Blog

35.  Businesses Grow

36.  Copyblogger

37.  Problogger

38.  Zac Johnson

39.  Copyranger

40.   BufferApp blog

41.   Boost Blog Traffic

42.   Reel SEO

43.   WP Curve

44.   B2B Marketing Insider

45.   Business2Community

46.   Orbit Media Blog

47.   Writtent

48.   Matthew Woodward

49.   Blogging Wizard

50.   The Rise To The Top


So when next you’re looking for blogs to pitch an idea, send a link-building outreach email, or leave a useful comment, remember this resource page. You can share it with your friends on Facebook, Twitter, etc. 

A lot of people are struggling to find the right and authoritative content marketing sites where they can earn the right Google-friendly links.

You’ll agree with me that digging through Google for the right answers can be challenging. But now you’ve 50 of them in one place.

There are at least two things that matter in SEO:

  • Content that nudges people to take action
  • Authority links that flow naturally

Once you’re able to nail these two factors, you’ll literally see your rankings skyrocket.

Building relationships will give your site more boost in the search engines. Do not spam these content marketing blogs – else you’ll not get the results that your web pages deserve.