Is content really king? Read on to find out… 
Content marketing has for some time now been hailed the king of internet marketing.
And the definition of content marketing is simple.
It involves getting into a study to determine what your target audience wants, and then creating content that engages, informs, educates and persuades them.
If you’ve been online for a while now, you’d know that content is king. But that’s not the whole truth.
Because every form of content can only be made King when it has VALUE.
And while it continues to reign high up in the world of marketing as a whole, there are still many businesses that are uncertain of how to strengthen and ultimately capitalize on content.
Business blogs in particular are a challenge for startup companies that may not be familiar with this form of marketing.
Here are six easy ways your business blog can make content the king in your marketing efforts.
1. Post a variety of information
From ‘case studies to product information to general industry how to’ information, your blog should be filled with a variety of information that can be used by your customer.
Likewise, having a variety of authors on the blog makes for a more interesting read for the people coming to your site.
Everyone from the CEO to the programmers to the marketing team should be able to have a say on your site. The readers of your blog should always feel like they received something of value when they arrived.
To keep information interesting and to keep customers coming back for more, create an editorial calendar that includes well-rounded blog content from a variety of people within your organization.
2. Be consistent with updates
Blog readers want to hear from their bloggers regularly.
Make sure you have a solid plan in place that will allow you to regularly update your blog so that you are not left with gaps in posts making your business look unprofessional and disorganized.
By keeping a regular calendar, or scheduling posts a week in advance, you can automate this system easily so your blog is always kept up-to-date, even when the hours slip away from you during the work week.
3. Encourage valuable comments
Comments make us feel fulfilled and happier as content marketers. I agree that comments are not good metrics to determine the success of a blog, but it motivates and builds your brand.
After each blog post, encourage engagement from your reader base by asking for their comments on the information you just provided. Don’t ask them to thank you for the post.
Instead, ask for their opinions by asking them a question that would either challenge what they already know, or trigger their subconscious mind to act.
Ask for opinions, feedback, and more to get them involved in a conversation on your site. Once your readers have left their comments, be sure to respond in a timely fashion and continue the conversation.
This is a great way to improve the overall experience the reader gets when they visit your site. For people who do not like to comment, they will still enjoy the interaction they read between your company and other customers.
To get more comments for your blog posts, ask only one question at the end of each article. If you ask more than one, your readers would be confused and take one action – LEAVE.
4. Quality content is not a cliché, you MUST focus on it.
While this may seem obvious for many bloggers, businesses that are just starting out in the world of blogging may be uncertain what to post.
The number one rule in any business blog is no matter what you post, it should be of very high quality.
The quality of content on your site will not only make your blog more engaging and entertaining to read, but it will also directly impact your search engine rankings making your content even more important.
Write with intent to provide quality information and your blog will be more successful.
5. Use analytics to determine what people want
While you may think you know what your customers are searching for and want out of your blog, analytics should be the final determinant to show where people are visiting most.
And what content gets shared the most, and what type of content fell flat. This will give your brand a better opportunity to create more of what works well and strengthen the content offered on your blog over time.
6. Run competitions and offer free stuff
Your content can be fun as well as informative.
Use it to keep readers engaged with your brand by offering a prize for the best comment, or do a random drawing for a prize given to those people who respond to a specific inquiry.
This will make for a fun opportunity for your reader base, and will allow you to engage with them on a new level improving the overall content in your blog.
Make content work for your brand by keeping customers engaged, and giving them a reason to spread the word about your brand.
Kingship takeaway
These are the simple steps on how to make content king and in the process, grow your traffic, leads and sales.
This year, make it a duty to always bring value with your content. Don’t be in a hurry, take your time to make it work. Because quality is better than quantity.
Please answer this question in the comment box: Is content truly King or just a buzzword that website owners are throwing around? Let me know what your thoughts are. See you at the top!
About – Patrick Del Rosario is part of the team behind Open Colleges, one of Australia’s pioneer and leading providers of great Management Courses and latest certificate iv in training and assessment. When not working, Patrick enjoys blogging about career and business.
Quality content is the best thing you can offer to your readers. Always.
Sir its true and Mr. Robin as sir said that Make money online by selling your own skill. So just do it and sir how to do great SEO on my blog will you please tell me sir
Keep reading my blog and I’ll share the step-by-step guide for doing good (not great) SEO on your blog content.
Remember, content drives the Internet, and consumers are looking for information that solves a problem, not immediate sales pitches. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while providing a baseline introduction to the benefits of a particular product or service.
Remember, content drives the Internet, and consumers are looking for information that solves a problem, not immediate sales pitches. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while providing a baseline introduction to the benefits of a particular product or service.
Achinta; This is a great article with much relevant information in it. Thanks for sharing! Your readers may, in addition to these very specific tactical steps, wish to know a little about the background theory behind Inbound Marketing and Marketing Automation, what we call Inbound Marketing Automation. It helps to view the process behind Inbound Marketing Automation as consisting of 4 phases: 1) Attract more visitors to the website through Search Engine Optimization, Social Media Marketing, and Pay Per Click advertising. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Match the content to the prospect’s buying cycle to ensure you can nurture them around the cycle (see below). 3) Qualify these visitors by grading their profiles and using their digital footprints to rack up a score and hence “know” their quality. And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns. emails which send just the “right” piece of information to the prospect to help move him or her to the next stage of their buying cycle. 4) Automatically feed these hot sales ready prospects directly into your CRM and automatically notify the assigned sales rep (based on product or territory or whatever…). Our website contains a Resource Library of white papers, tools, videos and an extensive glossary, all covering Inbound Marketing Automation in more detail.
By remembering what delivers the highest value for your company, a case study interview call can produce both effective marketing content and useful information for improving your product.
Hi Michael, I can give you a good point. I recommend to follow the experts in your niche. Try to follow their every articles, article writing style and other strategies. It will not only help you to build a good community with experts but also you can improve your writing strategies. I think, it is one of the best idea.
Regards
Paul
Hello Sir Great article, Sir my adsence was disabled last week now i am not earning a single dollar please please give me some tips or other way to make money waiting for your positive response
Make money online by selling your own skill. Like, become a content marketer or web developer if you’ve skills in this areas. Thank you.
Make more work on content… directly more appreciation by search engine ..if you have notice mate some site which have very less inlinks excel fast on search engine respect to having more inlinks the reason behind it is so Simple Good content works
I will definitely follow your advice with a hope that the total number of visitors on my blog will get increased.
Great post!! The quality of content on your site will not only make your blog more engaging and entertaining to read but it is also give boost in your ranking.
Yes,Content is king.Thanks for taking the time to discuss about content writing tips, I really feel strongly about it and love learning much more on this topic. If possible, as you gain expertise, would you mind updating your website with a lot more facts? It’s extremely helpful for me.
Content is also very important in SEO vision to get ranked in Search Engines. After google Penguin update 60% of you ranking in SE depend upon the Content.
Really the content is king, which can bring more and more traffic on your site. You must write the quality content to get real benefit of your blog.
Content is king !! yeah this is right !! any content should be relevant and important! the more your content is reevant and important the more your writing wil be successful!! Thank you for sharing this post.It is interesting.
These are all great ideas. This summer I plan on growing ….. and what it offers so a few of these tips will definitely help.
All in all, content plays a great role in the development of any business especially the written one.content should be written carefully .Content sould be based no certain qualities.The more your content is qualified and intersting , the more your piece of writing will have value!!!
Excellent post Michael! I couldn’t agree with you more. Focus on Quality, Quality, and more Quality!