Cognito Forms vs. JotForm: Which Form Builder is Better [2024]?

Both Cognito Forms and JotForm are robust online form builders, empowering users to create custom forms for various purposes.

Cognito Forms and JotForm have earned their places as go-to solutions for businesses and individuals seeking efficient form-building capabilities.

In this comparison, we’ll delve into the key features, usability, and unique strengths of each platform to help you make an informed decision. But first, what’s the difference?

The main difference is that Cognito Forms prioritizes simplicity and an intuitive user interface, making it an ideal choice for users seeking an easy and straightforward form-building experience, while JotForm stands out with its feature-rich platform, offering advanced customization options, extensive templates, and a more comprehensive set of tools, making it suitable for users with diverse and complex form-building requirements.

Cognito Forms vs. JotForm Key Features at a Glance

This table simplifies the main features and shows you how they compare for both tools.

FeatureCognito FormsJotForm
Ease of UseIntuitive interface, easy for beginnersFeature-rich, may have a steeper learning curve
TemplatesLimited but focused on simplicityExtensive, covering various industries
Integration OptionsIntegrates with popular tools like Microsoft 365, ZapierExtensive third-party integrations
CustomizationLimited but straightforwardHighly customizable, allows complex form designs
Mobile ResponsivenessResponsive forms for various devicesMobile-friendly forms, but may require adjustments

What is Cognito Forms and How Does It Work?

Cognito Forms is a user-friendly form builder known for its simplicity and efficient design. Users can create forms effortlessly, with features tailored for ease of use.

The platform provides a range of form-building options, including payment forms, registration forms, and surveys.

Cognito Forms’ strength lies in its straightforward approach, making it an excellent choice for those who prioritize simplicity without sacrificing functionality. Users can customize form fields, add conditional logic, and integrate with various platforms seamlessly.

Cognito Forms:


  1. Intuitive Interface: Cognito Forms offers a user-friendly interface, making form creation accessible even for beginners.
  2. Advanced Logic: The platform supports advanced logic, allowing for dynamic and complex forms tailored to specific user responses.
  3. Seamless Integration: Integrates smoothly with Microsoft 365 and Zapier, enhancing workflow automation and data management.
  4. Payment Forms: Cognito Forms facilitates the creation of payment forms, ideal for businesses collecting payments through online forms.
  5. Free Plan Availability: Offers a free plan with basic features, making it suitable for small-scale form creation at no cost.
  6. Conditional Notifications: Users can set up conditional notifications based on form responses, ensuring timely and targeted communication.


  1. Limited Template Selection: Cognito Forms has a more limited template selection compared to some competitors, potentially requiring more manual form creation.
  2. Basic Design Features: While sufficient for many users, the platform’s design features may be considered basic for those seeking highly customized form aesthetics.
  3. Smaller Ecosystem: Cognito Forms has a smaller ecosystem of integrations compared to more extensive platforms, limiting seamless connectivity with a broad range of tools.

What is JotForm and How Does It Work?

JotForm stands as a versatile form builder offering a wide array of features for users with diverse form-building needs. Known for its extensive template library, JotForm allows users to create complex forms with advanced customization.

The platform supports various field types, widgets, and third-party integrations, making it suitable for businesses and organizations with specific form requirements.

JotForm’s drag-and-drop interface facilitates the creation of intricate forms, and its mobile responsiveness ensures a seamless experience across devices.



  1. Extensive Template Library: JotForm boasts a vast template library covering various industries, providing users with diverse options for form creation.
  2. Versatile Integrations: Offers a wide array of third-party integrations, supporting a broad ecosystem of applications and services.
  3. Advanced Formulas: JotForm allows users to incorporate advanced formulas, enabling complex calculations within forms.
  4. HIPAA Compliance: Ideal for healthcare and sensitive data handling, JotForm provides HIPAA compliance, ensuring secure form submissions.
  5. Abundant Storage: Users benefit from generous storage limits, accommodating a substantial amount of form submissions and uploaded files.
  6. White Labeling: JotForm allows for white-labeling, enabling users to brand forms with their own logos and customize the form experience.


  1. Learning Curve: JotForm’s extensive features may present a learning curve for beginners, requiring time to explore and master its capabilities.
  2. Pricing Structure: While feature-rich, the pricing structure can be considered higher compared to some competitors, potentially impacting budget-conscious users.
  3. Mobile Adjustments: Some adjustments may be needed for optimal mobile performance, as complex forms may require fine-tuning for a seamless mobile experience.

Cognito Forms vs. JotForm: Side-by-Side Comparison

In this detailed section, we will explore the key features mentioned in the table above to give you a comprehensive comparison.

Ease of Use:

  • Cognito Forms: Cognito Forms boasts an intuitive interface, making it user-friendly, especially for beginners. The straightforward design streamlines the form-building process, ensuring that users can create forms efficiently.
  • JotForm: JotForm offers a feature-rich environment with a slightly steeper learning curve. Its extensive capabilities cater to advanced users who require in-depth customization and a diverse range of features.
Verdict: For ease of use, Cognito Forms takes the lead with its simplicity and accessibility, providing a smoother experience for users at all skill levels.


  • Cognito Forms: While Cognito Forms provides templates, they are more limited, focusing on simplicity. The emphasis is on clean, functional designs that align with its user-friendly approach.
  • JotForm: JotForm shines in the templates department, offering an extensive library covering various industries. Users can find pre-designed forms suitable for diverse needs.
Verdict: JotForm is the winner in the templates category, providing a wealth of options for users looking for specific and varied form designs.

Integration Options:

  • Cognito Forms: Cognito Forms integrates seamlessly with popular tools like Microsoft 365 and Zapier, streamlining workflows and data management.
  • JotForm: JotForm excels in integration options, supporting a vast array of third-party integrations. This versatility ensures that users can connect their forms with numerous applications and services.
Verdict: JotForm takes the lead in integration options, offering a more extensive range of possibilities for users who require diverse connections.


  • Cognito Forms: While Cognito Forms allows customization, its options are more straightforward, focusing on essential features for a quick and efficient form-building process.
  • JotForm: JotForm is highly customizable, providing users with advanced features, intricate form designs, and a wide range of customization options.
Verdict: JotForm wins in the customization category, offering users more flexibility and control over the appearance and functionality of their forms.

Mobile Responsiveness:

  • Cognito Forms: Cognito Forms ensures that forms created are responsive and optimized for various devices, providing a seamless experience for users on smartphones and tablets.
  • JotForm: JotForm also prioritizes mobile-friendly forms, but some adjustments may be required for optimal responsiveness.
Verdict: Cognito Forms and JotForm both perform well in mobile responsiveness, making it a tie in this category.

Payment Processing:

  • Cognito Forms: Cognito Forms supports payment forms, allowing users to seamlessly integrate payment processing into their forms.
  • JotForm: JotForm also excels in payment processing, offering secure and customizable options for users to collect payments through their forms.
Verdict: It’s a tie in the payment processing category as both Cognito Forms and JotForm provide robust solutions for users requiring payment functionalities.

Business Management:

  • Cognito Forms: Cognito Forms provides comprehensive tools for basic business management, including inventory tracking and appointment scheduling.
  • JotForm: JotForm offers a broader set of features for business management, making it suitable for businesses with more complex form and data management needs.
Verdict: JotForm wins in the business management category, offering a more extensive suite of tools for businesses with diverse requirements.

Real-World Use Cases: Cognito Forms

  1. Event Registrations for Local Community Gatherings (200 words): Cognito Forms proves invaluable for local community organizers hosting events such as neighborhood gatherings or charity fundraisers. Event organizers can create customized registration forms tailored to specific gatherings. Attendees can easily register, providing essential details like names, contact information, and preferences. The simplicity of Cognito Forms streamlines the registration process, ensuring a seamless experience for both organizers and participants. This use case illustrates how Cognito Forms facilitates community engagement by simplifying event management and registration.
  2. Customer Feedback Surveys for Small Businesses (200 words): Small businesses leveraging Cognito Forms benefit from its user-friendly interface to gather valuable customer feedback. Whether it’s a local restaurant, boutique, or service provider, businesses can create surveys to understand customer satisfaction, preferences, and areas for improvement. Cognito Forms’ straightforward customization allows businesses to design surveys that align with their brand identity. Analyzing the collected feedback helps businesses make informed decisions, refine their services, and enhance the overall customer experience. This real-world scenario showcases how Cognito Forms empowers small businesses to actively engage with their customer base for continuous improvement.

Real-World Use Cases: JotForm

  1. Job Application Forms for HR Departments (200 words): JotForm excels in the creation of intricate job application forms for HR departments in various industries. Companies utilize JotForm to design comprehensive application forms that include detailed questions about candidates’ qualifications, experiences, and skills. The platform’s advanced customization options enable HR professionals to tailor forms to specific job positions. JotForm’s integration capabilities further streamline the recruitment process by automatically organizing and storing submitted applications. This real-world use case demonstrates how JotForm facilitates efficient and organized talent acquisition processes for businesses of all sizes.
  2. Educational Institution Enrollment Forms (200 words): Educational institutions leverage JotForm to simplify the enrollment process for students and parents. JotForm’s extensive template library includes enrollment forms that cover essential information, such as student details, emergency contacts, and medical history. The platform’s customization features allow educational institutions to adapt forms to their specific enrollment requirements. JotForm’s secure data collection ensures that sensitive information is handled with utmost confidentiality. This use case illustrates how JotForm supports educational institutions in streamlining administrative processes, ensuring a smooth enrollment experience for both staff and students.

Cognito Forms vs. JotForm Pricing

Here’s a detailed breakdown of the pricing plans for both Cognito Forms and JotForm, including their subscription tiers, features, and any limitations.

Pricing DetailsCognito FormsJotForm
Free PlanLimited FeaturesLimited Features
Basic Plan$10 per month$24 per month (billed annually)
Standard Plan$24 per month$29 per month (billed annually)
Plus Plan$99 per month$79 per month (billed annually)
Business Plan$99 per month (per user)$99 per month (billed annually, up to 10 users)
Enterprise PlanCustom PricingCustom Pricing
Form LimitUnlimitedUnlimited
Submissions LimitUnlimitedUnlimited
Storage100 MB – 1 GB10 GB – Unlimited
Advanced Features– Advanced Logic– Advanced Formulas
– File Uploads– HIPAA Compliance
– Payment Forms– White Labeling


  • Both platforms offer a free plan with limited features.
  • Cognito Forms’ Basic Plan starts at $10 per month, while JotForm’s Basic Plan starts at $24 per month (billed annually).
  • Cognito Forms has a unique user-based pricing for the Business Plan, starting at $99 per month per user. JotForm’s Business Plan is $99 per month (billed annually) for up to 10 users.
  • Both platforms provide unlimited forms and submissions.
  • Cognito Forms offers 100 MB to 1 GB of storage, while JotForm provides 10 GB to unlimited storage.
  • Advanced features vary, with Cognito Forms emphasizing advanced logic and payment forms, while JotForm focuses on advanced formulas and HIPAA compliance.

What to Consider When Choosing Between Cognito Forms and JotForm

This section will expand on the essential factors to consider when deciding between Cognito Forms and JotForm.

  1. Ease of Use: Both Cognito Forms and JotForm are designed to be user-friendly, but the extent of simplicity varies. Cognito Forms excels in providing an intuitive interface, making it ideal for beginners seeking a quick form-building process. On the other hand, JotForm, while user-friendly, offers a more extensive feature set, catering to users with diverse needs. Consider your team’s proficiency and the complexity of the forms you plan to create. If simplicity is paramount, Cognito Forms may be the preferred choice. However, if you anticipate needing advanced features, JotForm’s learning curve may be worthwhile for the additional capabilities it offers.
  2. Templates: Template availability is crucial for efficient form creation. Cognito Forms and JotForm both offer templates, but the extent and variety differ. Cognito Forms focuses on clean, functional designs with a more limited template selection. In contrast, JotForm boasts an extensive library covering various industries and use cases. Consider the specificity and diversity of templates required for your projects. If you need a wide range of pre-designed options, JotForm’s extensive template library may better suit your needs. However, if simplicity and a more focused set of templates suffice, Cognito Forms could be the preferred choice.
  3. Integration Options: Integrations enhance the functionality of form platforms by connecting them with other tools. Cognito Forms integrates seamlessly with popular tools like Microsoft 365 and Zapier, streamlining workflows and data management. However, JotForm stands out with a broader array of third-party integrations, supporting a vast ecosystem of applications and services. Consider your existing software stack and the specific tools you rely on. If a specific integration is crucial to your workflow, check the compatibility with both platforms. JotForm’s versatility in this aspect may be advantageous for users with diverse integration needs.
  4. Customization: The level of customization a form platform offers is vital for tailoring forms to your unique requirements. Cognito Forms provides straightforward customization options, focusing on essential features for a quick and efficient form-building process. Meanwhile, JotForm is known for its high degree of customization, allowing users to create intricate form designs and offering a wide range of customization options. Evaluate the complexity and specific design elements you envision for your forms. If advanced customization is a priority, JotForm’s extensive features may better suit your needs. For a simpler and quicker customization process, Cognito Forms provides a more streamlined experience.
  5. Mobile Responsiveness: In today’s mobile-centric world, ensuring that forms are responsive on various devices is crucial. Both Cognito Forms and JotForm prioritize mobile-friendly designs, allowing users to create forms that adapt seamlessly to smartphones and tablets. Cognito Forms ensures a smooth experience for mobile users, while JotForm also excels in mobile responsiveness, although some adjustments may be needed for optimal performance. Consider the importance of mobile accessibility for your audience. If a significant portion of your users accesses forms on mobile devices, both platforms offer reliable solutions. Test the responsiveness of your forms on different devices to ensure a positive user experience.

FAQs About Cognito Forms and JotForm

Commonly asked questions about both Cognito Forms and JotForm will be addressed here.

  1. Is Cognito Forms suitable for beginners? Cognito Forms is indeed suitable for beginners due to its intuitive interface. The platform’s user-friendly design ensures that even those without extensive technical knowledge can create forms with ease. The drag-and-drop functionality simplifies the form-building process, making it accessible to users at various skill levels.
  2. Can I collect payments through Cognito Forms? Yes, Cognito Forms supports the creation of payment forms. Businesses and individuals can easily set up forms to collect payments online. This feature is valuable for events, product sales, or any situation where online transactions are involved. The platform integrates with payment gateways, offering a seamless payment collection process.
  3. What integrations does Cognito Forms support? Cognito Forms integrates seamlessly with Microsoft 365 and Zapier, expanding its functionality by connecting with other popular tools. While it may not have the extensive ecosystem of some competitors, these integrations enhance workflow automation and data management.
  4. Is JotForm suitable for advanced form requirements? Yes, JotForm is ideal for users with advanced form needs. The platform supports features like advanced formulas, extensive customization options, and a vast template library, catering to users seeking intricate and customized form designs.
  5. How does JotForm ensure data security? JotForm addresses data security concerns by providing HIPAA compliance. This makes the platform suitable for industries such as healthcare, where handling sensitive information requires adherence to strict security standards. Users can trust JotForm to handle data securely, ensuring privacy and compliance with industry regulations.

Cognito Forms vs. JotForm: Takeaway

All in all, Cognito Forms excels in crafting intuitive forms suitable for various purposes. Its user-friendly interface makes it ideal for creating straightforward forms, surveys, and payment collection forms.

Businesses benefit from its advanced logic features, ensuring dynamic and responsive forms tailored to user input.

JotForm shines in versatility, allowing users to build extensive and highly customized forms. Its vast template library makes it suitable for various industries, supporting intricate forms, surveys, and applications.