Clickfunnels vs. ActiveCampaign: Which Software is Better? (2023)

Marketing is an integral part of any business.

With the rise of digital marketing, there are numerous marketing software tools available in the market.

Among the most popular ones are ClickFunnels and ActiveCampaign.

ClickFunnels is a sales funnel builder while ActiveCampaign is an all-in-one marketing automation tool.

In this article, we will compare the features, pricing, and overall performance of ClickFunnels and ActiveCampaign to help you choose the better software for your marketing needs.

Difference Between ClickFunnels and ActiveCampaign

The main difference between ClickFunnels and ActiveCampaign is their focus. ClickFunnels is primarily focused on creating landing pages, sales funnels, and managing leads and sales, while ActiveCampaign is focused on email marketing automation and delivering personalized email campaigns to customers.

To summarize the key differences between ClickFunnels and ActiveCampaign, we’ve created the following table:

Overview of ClickFunnels and ActiveCampaign

ClickFunnels is a sales funnel builder that helps businesses create effective sales funnels without any technical knowledge.

It has a user-friendly interface and drag-and-drop editor that makes it easy for users to create landing pages, sales pages, and upsell pages.

ClickFunnels also comes with pre-built templates, integrations, and payment gateways that make it easy to set up and launch a sales funnel quickly.

ActiveCampaign, on the other hand, is an all-in-one marketing automation tool that helps businesses create and automate email marketing campaigns, sales funnels, and customer journeys.

ActiveCampaign comes with a variety of features, including email marketing, CRM, marketing automation, and sales automation.

It allows users to create personalized customer journeys, set up automated workflows, and track customer behavior across multiple channels.

ClickFunnels vs. ActiveCampaign: Key Features

Let’s take a closer look at the key features of ClickFunnels and ActiveCampaign.

1). Landing Pages:

ClickFunnels comes with a wide variety of pre-built templates for landing pages, sales pages, and upsell pages.

Users can also create custom landing pages using the drag-and-drop editor.

ClickFunnels also offers A/B testing, which allows users to test different variations of their landing pages to find the best-performing one.

ActiveCampaign also offers a landing page builder, which allows users to create custom landing pages with ease.

ActiveCampaign’s landing page builder is a bit more basic than ClickFunnels, but it still offers a variety of customization options.

2. Email Marketing:

ActiveCampaign is primarily an email marketing tool, and it offers a wide range of features for creating and automating email campaigns.

ActiveCampaign’s email marketing features include email templates, automation workflows, list management, and detailed analytics.

ClickFunnels also offers email marketing features, but they are more limited than ActiveCampaign’s.

ClickFunnels allows users to send automated follow-up emails to customers who have purchased a product, but it doesn’t offer the same level of customization and automation that ActiveCampaign does.

3. Sales Funnel Builder:

ClickFunnels is primarily a sales funnel builder, and it offers a wide range of features for creating and automating sales funnels.

ClickFunnels allows users to create multiple pages for a single funnel, set up upsells and downsells, and track customer behavior throughout the funnel.

ActiveCampaign also offers sales funnel automation features, but they are not as comprehensive as ClickFunnels’.

ActiveCampaign allows users to create automated workflows for sales and marketing campaigns, but it doesn’t offer the same level of flexibility and customization that ClickFunnels does.

4. CRM:

ActiveCampaign includes a CRM feature, which allows businesses to manage their customer relationships more effectively. ActiveCampaign’s CRM features include lead scoring, contact segmentation, and detailed analytics.

ClickFunnels does not include a CRM feature, which means that businesses will need to use a separate CRM tool if they want to manage their customer relationships effectively.

5. Integrations:

Both ClickFunnels and ActiveCampaign offer a wide range of integrations with third-party applications.

When it comes to email marketing, ActiveCampaign is a clear winner.

The platform offers a wide range of features that enable businesses to create highly personalized email campaigns that effectively engage their target audience.

With ActiveCampaign, businesses can create automated workflows, tag subscribers based on their interests and behaviors, and send targeted emails based on those tags.

This allows businesses to create highly targeted campaigns that resonate with their subscribers and drive engagement.

6. Email Marketing:

ActiveCampaign’s email marketing features are designed to help businesses create targeted campaigns that deliver the right message to the right person at the right time.

The software allows you to create automated email sequences, personalized messages, and segmented campaigns.

It has a drag-and-drop email designer that enables you to create professional-looking emails.

7. Automation Capabilities:

One of the most powerful features of ActiveCampaign is its automation capabilities.

The platform allows businesses to create automated workflows that trigger specific actions based on subscriber behavior.

For example, businesses can set up an automation that sends a welcome email to new subscribers and then follows up with a series of emails based on their behavior.

If a subscriber clicks on a link in an email, they can be tagged and added to a specific automation that sends them targeted emails based on their interests.

This level of automation enables businesses to effectively nurture their subscribers and turn them into loyal customers.

The CRM feature in ActiveCampaign is very robust. This feature enables businesses to manage their entire customer journey in one place, from lead capture to conversion and beyond.

With ActiveCampaign, businesses can track the entire customer journey, from initial contact to final purchase, and beyond.

This enables businesses to gain insights into their customers’ behaviors and preferences, which can be used to inform future marketing campaigns.

In contrast, ClickFunnels is primarily focused on creating highly optimized landing pages and sales funnels.

The platform offers a wide range of templates and drag-and-drop functionality that enable businesses to quickly and easily create highly converting landing pages and sales funnels.

ClickFunnels is particularly popular with e-commerce businesses, as it allows them to create highly optimized sales funnels that drive conversions.

8. Easy to use:

One of the key benefits of ClickFunnels is its simplicity. The platform is designed to be easy to use, even for businesses with little to no technical expertise.

The drag-and-drop functionality and pre-built templates make it easy for businesses to create highly converting landing pages and sales funnels without having to hire a developer.

9. Conversion Optimization:

Another key feature of ClickFunnels is its focus on conversion optimization.

The platform offers a wide range of tools and features that enable businesses to optimize their landing pages and sales funnels for maximum conversions.

For example, businesses can create A/B tests to compare different versions of their landing pages and sales funnels, and then use the results to optimize their campaigns for maximum conversions.

When it comes to pricing, both ActiveCampaign and ClickFunnels offer a range of plans to suit businesses of all sizes.

ActiveCampaign offers plans starting at $9 per month for up to 500 contacts, while ClickFunnels offers plans starting at $97 per month.

In summary, both ActiveCampaign and ClickFunnels offer powerful tools for businesses looking to improve their marketing efforts.

ActiveCampaign is primarily focused on email marketing and offers a wide range of automation and CRM features, while ClickFunnels is focused on creating highly optimized landing pages and sales funnels.

Ultimately, the choice between the two will depend on the specific needs of your business and the marketing goals you are looking to achieve.

By understanding the strengths and weaknesses of each platform, you can make an informed decision that will help you achieve your marketing goals in 2023 and beyond.

How Do ClickFunnels and ActiveCampaign Work?

ClickFunnels and ActiveCampaign work in different ways, but they both share a common goal: to help businesses achieve their marketing goals.

ClickFunnels is an all-in-one marketing platform that allows businesses to create landing pages, and sales funnels, and manage their leads and sales.

The platform features a drag-and-drop builder that lets users create custom landing pages without the need for any technical skills.

ActiveCampaign, on the other hand, is an email marketing automation platform that focuses on delivering personalized email campaigns to customers.

The platform offers advanced automation features that allow businesses to set up trigger-based campaigns, segment their email lists, and measure the performance of their email campaigns.

ClickFunnels vs. ActiveCampaign: Use Cases

ClickFunnels is a popular choice for businesses that want to create high-converting landing pages and sales funnels.

For example, a business that sells online courses can use ClickFunnels to create a landing page that highlights the benefits of their course and then directs visitors to a sales page where they can make a purchase.

Another use case for ClickFunnels is lead generation.

Businesses can create lead magnets, such as ebooks or webinars, and use ClickFunnels to create a landing page where visitors can download the lead magnet in exchange for their email address.

Some businesses that use ClickFunnels include Grant Cardone, Tony Robbins, and Neil Patel.

ActiveCampaign is ideal for businesses that want to create personalized email campaigns that target specific segments of their email list.

For example, a business that sells beauty products can use ActiveCampaign to send targeted emails to customers based on their interests, purchase history, or location.

Another use case for ActiveCampaign is lead nurturing.

Businesses can set up automated email sequences that guide leads through the customer journey, from awareness to purchase. This can help businesses build relationships with their leads and increase the likelihood of a sale.

Some businesses that use ActiveCampaign include Airbnb, Soundcloud, and Glassdoor.

Getting Started with ClickFunnels

To get started with ClickFunnels, businesses can sign up for a 14-day free trial and start creating their landing pages and sales funnels.

ClickFunnels offers a range of templates and a drag-and-drop builder that makes it easy to create custom pages.

To get started with ActiveCampaign, businesses can sign up for a free trial and start building their email campaigns.

ActiveCampaign offers a range of templates and automation features that make it easy to create personalized email campaigns.

Is ClickFunnels Better than ActiveCampaign?

Both ClickFunnels and ActiveCampaign have a lot to offer for businesses that want to take their marketing efforts to the next level. ClickFunnels is an excellent choice if you’re looking for an all-in-one platform to create and manage your sales funnel.

On the other hand, ActiveCampaign excels in email marketing and automation, making it a great choice for businesses that want to create personalized and targeted email campaigns.

It’s important to consider your business’s unique needs and goals before deciding which software to use.

Take the time to evaluate your current marketing strategy and determine which features are most important to you. Remember to also consider your budget, as both ClickFunnels and ActiveCampaign offer different pricing plans.

Overall, choosing between ClickFunnels and ActiveCampaign comes down to what works best for your business.

No matter which software you choose, you can be confident that you’re getting a powerful marketing tool that can help you achieve your business goals.