5 Ways Technology Changed Content Marketing
Content is king. But if you’re only worried about getting words on the page, you are overlooking major elements to supplement those words. Technology and other forms media are helping to revamp ineffective content into incredibly engaging content for your readers and customers. By and large, technology has accelerated content marketing in that it helps...
5 Content Marketing Strategies to Leverage When Your Content Fails
What if your content doesn’t pan out as expected? Is there anything you can do about it? You can bet on that. Several studies have shown that 9% of companies believe that their content is very effective in driving the marketing efforts. While 41% believe that the content helps them moderately, only 1% say content...
How To Conduct A Super Quick Content Gap Analysis To Elevate Your Brand
Have you conducted a content gap analysis before? Chances are, you don’t even know what I’m talking about. But stick around and I’ll show you how to go about it. It’ll make the difference in your content marketing efforts this year. Whether you are a small business owner or a professional marketer, you know that...
How to Pick The Best CMS Platform for Your Digital Marketing Team
When it comes to choosing a content management system (CMS) for your company website, the stakes couldn’t be much higher. Although many of the popular content management systems share a lot of similarities in terms of functionality and design, the devil is really in the details. You want to choose a CMS that will cater...
How to Create Effective and Engaging Video Tutorials
By nature, video tutorials have the potential to interest and engage viewers by helping them to learn how to perform a particular task or solve a certain problem. At first, they may seem easy to create as well since it’s really just a video showing people how to do something. However as much as they...
The Secret to Successful Content Marketing In 2018
2018 will be a landmark year for content marketing. There are some coming developments that will make the industry literally look different from people. With consumers becoming more experienced and more informed, agencies and professionals will have to dig deep into their bank of ideas to continue to keep relevant with customers. Companies that are...