In the dynamic world of fashion resale, Poshmark has emerged as a bustling marketplace, connecting buyers and sellers with a passion for style.
As we embark on this journey together, we aim to explore the challenges faced by 10 brands that don’t sell as effortlessly on Poshmark.
As we delve into each brand’s unique challenges, you’ll discover what to avoid when reselling fashion items on Poshmark, and instead focus on on trendy and on-demand products.
Here are the 10 brands that don’t sell on Poshmark
You must avoid reselling these brands or styles on the Poshmark marketplace:
Brand #1: Luxury Designer Brands
When it comes to luxury designer brands, the allure of exquisite craftsmanship and high fashion is undeniable. However, the Poshmark platform presents a set of distinct challenges for these brands.
The luxury market thrives on exclusivity and prestige, and though Poshmark has a discerning audience, it may not always encompass the luxury clientele seeking top-dollar items.
To overcome this, consider diversifying your sales channels.
Explore luxury-specific platforms or consignment stores that cater to the sophisticated tastes of your target audience.
Brand #2: Fast Fashion Brands
Fast fashion, with its rapid product turnover and affordable prices, saturates the market. This oversupply can pose hurdles for resellers on Poshmark.
To navigate this terrain, focus on curating a standout collection. Identify unique and timeless fast-fashion pieces that can captivate buyers’ attention.
Additionally, bundle complementary items to create enticing offers that stand out amidst the sea of choices.
Brand #3: Niche or Rarely Sought-After Brands
Niche brands often carry their unique charm, but their limited popularity can create obstacles on Poshmark. Harness the power of storytelling to showcase the captivating narrative behind these lesser-known brands.
Share anecdotes about the brand’s history or collaborate with influencers to create buzz and curiosity. By creating an emotional connection with potential buyers, you’ll open the doors to a more engaged and receptive audience.
Brand #4: Outdated or Out-of-Season Styles
Fashion is ever-evolving, and styles that were once in vogue may lose their shine over time. Fear not, for there is still hope!
Embrace creativity by repurposing or upcycling outdated pieces into trendy accessories or home decor items.
Give these pieces a fresh lease on life and attract buyers seeking something unique and eco-friendly.
Brand #5: Counterfeit or Unauthentic Items
Poshmark’s commitment to authenticity ensures buyers can shop with confidence. However, it can be a source of concern for sellers who unknowingly list counterfeit items.
To ensure your reputation remains intact, educate yourself on authenticating luxury brands and invest in reputable authentication services. Share this journey of learning with your audience to build trust and credibility.
Brand #6: Generic or Non-Branded Items
Generic items may not garner much attention on Poshmark’s trendy platform. However, with a sprinkle of creativity, you can transform these items into irresistible deals.
Think outside the box and style them into chic ensembles or curate themed collections that tell a story. Your personalized touch will resonate with buyers seeking that one-of-a-kind treasure.
Brand #7: Very Expensive Items
While luxury items can fetch high prices, Poshmark’s audience might be hesitant to splurge on excessively expensive items.
Don’t despair! Create a value proposition by highlighting the quality, craftsmanship, and rarity of your luxury pieces. Offer personalized styling tips or consider offering flexible payment options to ease buyers’ worries.
Brand #8: Overly Worn or Damaged Items
Items showing significant wear and tear may struggle to find buyers. Transform this challenge into an opportunity by showcasing your refurbishing skills.
Before-and-after pictures and heartfelt narratives of how you restored a piece to its former glory can tug at heartstrings and boost sales.
Brand #9: Brands with Inconsistent Sizing or Fit
Mismatched sizing can deter potential buyers. Overcome this hurdle by providing precise measurements and detailed fit information.
Share relatable anecdotes of finding the perfect fit, so buyers know you understand their pain points.
Brand #10: Brands with Limited Market Demand
When faced with limited demand, research is your greatest ally. Identify niche markets that appreciate these brands and tailor your offerings accordingly.
Leverage social media platforms and collaborate with influencers who resonate with your target audience to amplify your reach.
3 Popular Brands That Sell on Poshmark (Make Money on Poshmark)
To kickstart your Poshmark reselling business, here are the 3 most popular brands and styles to sell on the platform — if you want to make $100,000/year:
1. Popular Designer Brands:
Iconic luxury designer brands possess a magnetic allure that draws fashion enthusiasts like moths to a flame.
On Poshmark, these brands find an audience willing to invest in timeless pieces that exude elegance and sophistication.
The exclusivity of brands like Chanel, Louis Vuitton, and Gucci evokes a sense of prestige, making buyers feel like they own a piece of fashion history.
Resellers who curate an exquisite collection of well-maintained designer items not only cater to a discerning clientele but also command higher prices.
One such success story is Sarah, a Poshmark seller who specializes in pre-loved Chanel handbags.
With a keen eye for authentic pieces and a passion for storytelling, Sarah has built a loyal following, and her sales have soared.
By sharing the craftsmanship behind each handbag and showcasing how Chanel’s iconic styles transcend time, she connects emotionally with her audience, making them feel like part of a luxurious journey.
2. Trendy Contemporary Brands:
Poshmark’s audience thrives on staying ahead of fashion trends, and contemporary brands offer just that. Zara, Free People, and Anthropologie are among the favorites on the platform due to their ability to consistently deliver chic, of-the-moment pieces.
Resellers who focus on these brands tap into a vast pool of style-conscious buyers who seek the latest looks without breaking the bank.
Take Emily, for example, who has a flair for curating trendy collections from contemporary brands.
She uses her Poshmark closet as a virtual boutique, displaying coordinated outfits and styling ideas to inspire her audience.
Emily’s engaging presence on social media platforms further amplifies her reach, attracting followers who share her passion for fast-paced fashion.
As a result, her Poshmark sales have skyrocketed, proving that a well-curated collection and a strong online presence can elevate reselling to new heights.
3. Athleisure and Activewear Brands:
In the era of athleisure, where fashion meets functionality, Poshmark has become a hub for activewear enthusiasts.
Brands like Lululemon, Nike, and Adidas appeal to fitness enthusiasts and fashion-forward individuals alike, creating a vibrant market on the platform.
Successful resellers in this category, like Mark, understand that comfort and style go hand in hand.
Mark focuses on offering sought-after athleisure pieces with a touch of uniqueness. His product listings are more than just images; they tell the story of empowered individuals who embrace an active lifestyle.
Mark’s case study highlights how he collaborated with fitness influencers to showcase the versatility of activewear and foster a community of like-minded buyers.
Through this approach, he positioned himself as an authority in the athleisure niche, gaining the trust and loyalty of his customers, who eagerly await his latest arrivals.
The success of these brands on Poshmark can be attributed to a blend of factors, including the aspirational appeal of luxury designer brands, the allure of being at the forefront of fashion trends with contemporary brands, and the merging of style and functionality with activewear brands.
Resellers who infuse their unique personality into their online presence, master the art of storytelling, and engage with their audience on a personal level are the ones who truly thrive in the competitive world of Poshmark.
Table Chart: Key Features of Poshmark for Sellers
| Feature | Description |
|---|---|
| User-Friendly App | Easy-to-navigate interface, enabling seamless listing and management |
| Social Networking | Opportunities to engage with potential buyers and build a loyal following |
| Bundle Discounts | Incentivize buyers to purchase multiple items with bundled discounts |
| Shipping Support | Prepaid shipping labels and easy tracking for smooth transactions |
| Authentication | Ensures the authenticity of luxury items for buyer confidence |
| Offer to Likers | Allows sellers to make private offers to interested buyers |
| Seller Protection | Dispute resolution and protection against fraudulent buyers |
| Trend Reports | Insights on popular styles and trends for strategic inventory curation |
| Sharing Community | Active sharing culture for increased visibility and engagement |
| Virtual Parties | Themed parties to showcase specific styles and attract interested buyers |
Remember, every brand has its own unique story. Embrace the challenges, unleash your creativity, and connect with your audience through authentic storytelling.
Success on Poshmark awaits those who are willing to seize it!
Poshmark vs. Mercari: Brands That Sell/Don’t Sell Well
The table below shows brands that struggle to sell on Poshmark, but sells like hotcakes on Mercari:
| Brand Category | Poshmark (Struggle to Sell) | Mercari (Thrive to Sell) |
|---|---|---|
| Luxury Designer Brands | Struggle: Limited luxury audience, high pricing | Thrive: Niche-specific marketplace, targeted buyers |
| Trendy Contemporary Brands | Struggle: Saturated market, fast-fashion competition | Thrive: Trend-conscious buyers, higher demand |
| Niche or Rarely Sought-After Brands | Struggle: Limited demand, niche audience | Thrive: Niche-specific marketplace, targeted buyers |
| Outdated or Out-of-Season Styles | Struggle: Demand for current styles, seasonal items | Thrive: Seasoned items find new buyers, retro appeal |
| Counterfeit or Unauthentic Items | Struggle: Strict authentication, policy enforcement | Thrive: Built-in buyer protection, trusted marketplace |
| Generic or Non-Branded Items | Struggle: Low demand for non-branded products | Thrive: Sells well due to diverse offerings |
| Very Expensive Items | Struggle: Limited high-priced audience, negotiation | Thrive: Cater to high-end buyers, price flexibility |
| Overly Worn or Damaged Items | Struggle: Buyer preference for good condition | Thrive: Buyer interest in upcycled or DIY projects |
| Brands with Inconsistent Sizing or Fit | Struggle: Dissatisfied buyers, returns | Thrive: Detailed measurements, customer satisfaction |
| Brands with Limited Market Demand | Struggle: Limited audience, niche offerings | Thrive: Targeted buyer groups, finds niche markets |
In all, remember that success on Poshmark is an art that combines creativity, authenticity, and storytelling.
While it doesn’t make sense to attempt to reinvent the wheel by selling these brands on Poshmark, it’s also important to embrace the challenges of reselling fashion items, and with determination and ingenuity, you can transform any obstacle into a stepping stone to success.
Stay true to your unique voice, and let it resonate with buyers, for therein lies the secret to thriving in the world of online fashion resale.