Trust me, I know why you’re struggling…
to get visitors to your site.
to acquire qualified leads.
to increase your revenue.
to boost SEO performance.
You're lazy. Yes, I just said it.
It’s obvious. Your content pages are not showing up in the organic search rankings. Perhaps it’s your fault or the algorithm updates?
Whatever the cause might be, it’s not a good reason to ignore SEO. According to Outbrain, search is the #1 driver of traffic to content sites, beating social media by more than 300%. I want to share some proven seo tips that will help you improve organic traffic.
Data from MarketingCharts reports that over 39% of customers come from search, and Google has made their position crystal clear: when it comes to your website you should focus on the content that delivers great user experience.
This shift to the importance of the content on your site can be seen with the huge number of jobs and opportunities that have become available for bloggers and writers.
In fact, a recent study by Search Engine Journal found that to 93 percent of B2B marketers are utilizing the services of content writers, in one way or another.
So why does content play such an important role? Well, because users and Google want fresh, undiluted, and helpful information – that’s why!
The general thinking behind quality content is the fact that Google states that if you consistently write quality content, then you are offering relevant and useful information to the people who are searching.
People that will find you will value you the content you present so much that they will like back to it naturally.
This is the portion of content marketing that is referred to as organic backlinking. These are naturally formed back links that you do not have to ask for.
Put simply, if people like your content, then they will happily link back to your page.
Producing quality content can help to create a number of backlinks. And in many cases, these links are of high value since they are earned via honesty and hard work.
Google may forgive issues such as poor HTML structure and bad grammar as long as it is completely obvious that the writer is working to provide great content to the users of the site.
That is a statement that is pretty big right there – Google is not looking for your content to be perfect. Just make it valuable for users.
The top sites make spelling mistakes too, but Google still ranks their web pages highly. Because they provide valuable content that answers user's questions.
Backlinks and Quality Content
Not all types of link building are considered bad. The philosophy that is accepted is that if you create something of value and compelling then it is much easier to get people to write about it and to link back to it.
This has resulted in many people approaching it from a direction that is completely backwards.
They work to get the links first and then desire to be grandfathered in, or believe they will have a successful website as a result.
An important statement to keep in mind is that if you create a great product, then the quality SEO will follow.
The majority of marketers are seeking to improve their rankings through the wrong perspective.
Some SEO professionals will search for backlinks, even when these links are pointing directly to a bad site that is full of low-quality content.
The reality of the situation is that you need to have a great product and superior site first and then build your links from there.
Consider it from this perspective. If you are trying to sell a home, what is the first thing that you will need? A house, of course.
Hopefully, you obtain a house that has been well-built and looks nice. You also want to be selling a house that has a good structure and that fits your buyer’s criteria.
Once the house has been constructed, you can market it and find prospects to purchase. The obvious thing is that a good house will sell itself.
When the house looks nice, you will have a much higher chance of it being talked about to others and then competing over the price. When you have a great product, it will be much easier for you to sell it – this concept is the same for websites.
The content on your site is its backbone. A website that does not provide any type of information or answer a certain question, it is basically useless.
You need to determine what it is you have to offer to your prospective clients. The key is to always be thinking about these factors when you are writing your content. If visitors like what you have to say, then they will naturally begin to link to you.
What Great Content Does for Your Site’s SEO
This is a factor that fits more into content marketing strategy. The more content you have on your site, the bigger that sites web presence will be.
According to Traffic Generation Cafe, "once you write 21-54 blog posts, blog traffic generation increases by up to 30%, and an additional 53 or more useful blog posts will increase traffic generation by up to 77%.”
Each article, video post, image gallery, etc., is another type of opportunity to pick up traffic when a search query is performed.
When you begin to develop your content marketing strategy, one of the first things that you should think about is what questions someone may ask about your industry. Then, you will write corresponding articles that answer these specific questions.
If the content you create is good enough, then Google will see your website as being the best available option to answer the searched question, thus increasing your traffic, rankings and most important your conversion rates.
One the other hand, if you decide to write content that is just stuffed with keywords and that has no real value to searchers, it will not show up in the rankings for anything.
Something you should always keep in mind is that Google is anything but stupid. The articles you create in this manner are essentially worthless – it is best if you just send it to the recycle bin.
That said, the key to great SEO and rankings is consistently doing good work! This is the most important aspect of a quality marketing strategy.
The fact is, if your site is no good, it is simply no good. If your content does not provide any value, then what is the point of even publishing it?
It is also important to remember that quality content is worth every penny you invest into it.
Creating and publishing great content is one of the very best marketing investments that you can make since you are essentially investing in your brand and creating a solid foundation.
When you have useful content, Google will consistently see your site as being valuable, as well as a great source of quality information. For more information contact SEO Royals today.