If you’re looking for the best CRM and Marketing automation software for your small business, you’re in the right place.
There are many benefits of using CRM and marketing automation for small businesses.
This type of software can save your business a considerable amount of money in customer-facing functions, such as contacting and educating existing customers.
You can even micro-segment your contact database to increase the ROI on your marketing campaigns.
Moreover, the software can automate lead qualification, lead scoring and nurturing, so that your on-field sales team can focus on closing deals.
Sendinblue
Sendinblue integrates with Google Analytics, eCommerce tools, and other third-party software to provide tracking of website traffic, sales, and engagement.
It also offers integrations with SugarCRM, Zoho, and Everwin CXM. You can also create custom campaigns based on your unique needs. In addition, Sendinblue supports email marketing, customer surveys, and a sliding scale pricing model.
In addition to being a great CRM and marketing automation tool, Sendinblue offers a number of features that make it an outstanding choice for small businesses. Its ability to integrate with social media, analytics, and APIs is especially helpful in a time-sensitive marketing. And with more than 100 integrations to choose from, Sendinblue offers something for everyone. However, the most important feature of this CRM and marketing automation software is its integration with third-party software, including MailChimp.
This cloud-based software allows for better customization of email campaigns and segmentation of email lists. It also provides integrations with Instagram, Facebook, and LinkedIn. All of this lets you track and segment your list to ensure you are targeting your most relevant audience. It is also easy to integrate with social media platforms, including Facebook and LinkedIn. And if you’re new to email marketing, you can even incorporate social media tracking into the Sendinblue platform.
The free version of Sendinblue allows you to manage up to 300 contacts and send unlimited emails. If you need more emailing features, however, you can subscribe to the paid plan and get unlimited emails. You can also send unlimited emails a month. Moreover, there are premium plans available which adds advanced analytics, a landing page editor, and integrated Facebook ads. The enterprise package is also available, but it comes at a higher price.
Best CRM and Marketing Automation Software: ActiveCampaign
While the price of ActiveCampaign may be expensive, the free version comes with unlimited email accounts, autoresponders, and drag-and-drop email builder. ActiveCampaign also helps automate sales processes like lead scoring, reminders, and notifications. It also has marketing automation features like drag-and-drop automation builder. You can also customize the live chat widget to suit your business’ needs.
ActiveCampaign has four plans designed with different dimensions in mind. The Lite plan includes email marketing and list creation, while the Plus plan adds CRM capabilities and goal tracking. The Professional plan adds advanced segmentation and reporting capabilities, custom branding, and dedicated account managers. If you’re not sure about which plan to select, start with the free version to get a sense of what features are included.
Advanced email templates are available, including HTML, and you can add conditional content for your newsletters. ActiveCampaign offers 125 responsive templates. A preview of each template lets you know how it will look in the real-world. In addition to this, you’ll get free email design if you upgrade to the Plus plan. ActiveCampaign also supports Zapier and offers lead scoring functionality.
Using ActiveCampaign is easy. The drag-and-drop interface is easy to navigate. It offers a powerful CRM and email marketing solution for a relatively low price. If you’re a small business owner, you’ll appreciate ActiveCampaign’s affordable price. There’s no need to compromise on quality for price. You can get a free trial of the software and see if it works for your business before you pay for it.
Best CRM and Marketing Automation Software: BenchmarkONE
BenchmarkONE is an affordable CRM and marketing automation tool that help small businesses track their contacts, automate workflows, and fill their sales pipeline. Its robust features make it an excellent choice for B2Bs. It offers a powerful landing page builder to help you convert website visitors into leads. The application also offers pop-up forms that encourage site visitors to opt-in to email marketing or download free content.
BenchmarkONE is an online platform that let you manage your contacts, automate follow-up, and track your success. It was formerly known as Hatchbuck. BenchmarkONE works on the cloud and is available from any device that supports internet connection. You can set up a free trial to get a feel for the product before purchasing. Once you’ve signed up, you can customize and use BenchmarkONE’s 59 email templates.
There are three different pricing plans for BenchmarkONE. The free tier includes contact management tools, tagging, and task creation. The free tier also includes email campaigns, automation, forms, and landing pages. It also allows for up to 500 contacts. On the paid tier, you can track KPIs, create automated tasks, and track your leads. You can even track your marketing data and predict that consumers will buy your product or service.
BenchmarkONE is an integrated CRM and marketing automation software for small businesses. This software was previously known as Hatchbuck, and helps companies grow their customer bases. It can also manage marketing campaigns with email, as it provides useful templates for sending emails to contacts. BenchmarkONE has been a proven CRM and marketing automation tool for small businesses and large firms. With its integrated CRM and marketing software, it’s easy to manage customer relationships, track business performance, and get insights into the sales pipeline.
SharpSpring
If you are an agency and are looking for a CRM and marketing automation tool, SharpSpring is the answer. This marketing automation tool offers a comprehensive suite of features that helps you convert leads into paying customers. Among the features offered by SharpSpring are lead conversion tracking, email functionality, and an end-cart abandonment solution. This software is easy to use and offers an agency-like pricing model, but at the same time offers the features and benefits of marketing automation systems that larger companies can afford.
There are three preset pricing tiers offered by SharpSpring, with customized options available based on the number of contacts. Pricing includes unlimited users and support, and the lowest tier costs $550 a month. The middle tier is $850 a month, while the highest price tier is $1,250 per month and supports up to 20,000 contacts. You can also use the service as a standalone CRM or marketing automation solution by integrating it with other marketing tools.
A robust lead scoring system is also available with SharpSpring, so you can use it to determine which leads are most likely to become customers. Then you can assign lead scores based on their demographics, their behavior, and their engagement with your marketing messages. If your marketing campaigns are successful, you can use this information to prioritize your leads and decide when they are ready to become paying customers. SharpSpring also provides the tools to share your newsletter on social media and track website leads.
Apart from being easy to use, SharpSpring also offers unlimited sales support, as well as training for your sales team and marketing agency. You can also enjoy customized reports, a fully-functional dashboard, cross-platform ad integration, and retargeting. SharpSpring offers webinar series for marketing leaders that provide tips and tricks on digital marketing. You can also check out their revenue rockstars webinar series for more insights.
SugarCRM
Marketing automation enables companies to run more efficient campaigns, improve customer relationships, and measure the return on marketing investment. SugarCRM automates common marketing activities, including email campaigns, lead management, real-time alerts, and social media automation. The integration also gives sales teams valuable information they can use to close deals faster. By combining marketing automation with CRM, small businesses can create a seamless customer experience and increase the effectiveness of their sales team.
One of the best features of SugarCRM is its simplicity. Users have said it is easy to use and offers shortcuts to frequently used features. Users can navigate through tabs to find the ones they need most quickly. However, there are many features, and it may be overwhelming to use them all at once. For small business owners with no tech skills, it isn’t worth the trouble to learn it. It’s also worth noting that SugarCRM is designed to streamline your working process.
SugarCRM can help your team focus on selling instead of handling support calls. Its AI technology predicts sales based on past data. It also generates full customer records and creates a comprehensive database of historical information on each customer. It logs data using automation workflows to keep track of customer interactions. SugarCRM supports subscription accounts. There are many benefits of SugarCRM. There’s no need to hire a full-time CRM manager if the software doesn’t meet your specific needs.
Summary
SugarCRM and marketing automation for small business combines powerful analytics with an intuitive dashboard.
Sugar Market helps companies monitor and track their marketing campaigns and identify which efforts are working best.
This allows them to optimize resources and allocate time in the most effective way.
In addition, Sugar Market allows marketing teams to share relevant insights with their teams.
It also helps them track and improve their performance in order to increase revenue and profits.
You’ll be amazed at how much more efficient your marketing efforts can be with the help of SugarCRM.