Beehiiv vs. ConvertKit: Which Email Software is Better [2023]?

Both Beehiiv and ConvertKit are powerful email marketing platforms, each with its unique set of features and benefits.

If you’re an online entrepreneur looking to take your email marketing efforts to the next level, you might be wondering how Beehiiv is different from ConvertKit.

The main difference is that Beehiiv offers a user-friendly interface and budget-friendly pricing, making it ideal for beginners, while ConvertKit is tailored for professional bloggers and marketers, offering advanced automation and segmentation features.

The Power of Email Marketing

Email marketing remains a cornerstone of online entrepreneurship.

It’s a direct line to your audience, a channel where you can build relationships, nurture leads, and drive conversions.

Beehiiv vs. Convertkit: Direct Comparison

To make your decision even easier, here’s a side-by-side comparison of key features:

User Interface✅ Intuitive✅ Professional
Pricing✅ Budget-friendly❌ Price increases with subscribers
Email Marketing✅ Essentials✅ Advanced
List Management✅ Basic✅ Advanced
Automation & Workflows✅ Basic✅ Advanced
Integrations✅ Popular integrations✅ Extensive integrations

Overview of Beehiiv and ConvertKit

Beehiiv and ConvertKit are both email marketing platforms designed to simplify the process of sending emails to your subscribers.

Beehiiv: Founded in 2016, Beehiiv has gained recognition for its user-friendly interface and automation capabilities. It’s known for its simplicity and ease of use, making it a great choice for beginners.

ConvertKit: Established in 2013, ConvertKit is geared towards professional bloggers and content creators. It offers advanced automation features and is highly regarded for its robust segmentation options.

What is Beehiiv?

Beehiiv is an email marketing platform known for its user-friendly interface and budget-friendly pricing. It’s ideal for beginners and offers essential email marketing features.

Beehiiv Pros and Cons:

User-Friendly InterfaceLimited Advanced Automation
Budget-Friendly PricingLimited Segmentation Options
Simple Drag-and-Drop BuilderLess Extensive Integrations
Good for BeginnersNo Free Plan
List Management CapabilitiesLimited Reporting

What is ConvertKit? Who is it For?

ConvertKit is an email marketing platform designed primarily for professional bloggers, content creators, and online entrepreneurs. It offers advanced automation, robust segmentation, and subscriber tagging capabilities.

ConvertKit, on the other hand, is designed for professional bloggers and content creators.

It’s recognized for advanced automation, robust segmentation, and subscriber tagging, making it suitable for those seeking to engage and monetize their audience effectively.

ConvertKit Pros and Cons:

Advanced AutomationHigher Pricing for Subscribers
Robust Segmentation OptionsLearning Curve for Beginners
Subscriber TaggingFewer Integrations
Ideal for Bloggers/CreatorsNo Free Plan

Pricing Plans

When considering an email marketing platform, cost is a significant factor.

Beehiiv: Beehiiv offers a tiered pricing structure, starting with a free plan that allows you to send up to 2,000 emails per month. Paid plans begin at $10 per month, making it a budget-friendly choice.

ConvertKit: ConvertKit operates on a subscriber-based pricing model. The cost increases as your subscriber count grows. Pricing starts at $29 per month for up to 1,000 subscribers.

This pricing model can be cost-effective for small lists but may get expensive as your audience expands.

Tip: Calculate your current subscriber count and projected growth to determine which pricing structure aligns with your budget.

User Interface and Ease of Use

The user interface can significantly impact your experience with an email marketing platform.

Beehiiv: Beehiiv excels in simplicity. Its drag-and-drop builder and intuitive navigation make it easy for beginners to create and send emails quickly.

ConvertKit: ConvertKit’s interface is designed with professional bloggers and marketers in mind. It might have a steeper learning curve initially, but its advanced features can be a boon for those seeking robust automation and segmentation.

Tip: If you’re new to email marketing, Beehiiv’s user-friendly interface could be your best friend. For those with more experience, ConvertKit offers advanced tools to take your campaigns to the next level.

Email Marketing Features

Let’s delve into the core email marketing features of these platforms.

Beehiiv: Beehiiv provides essential email marketing features, including email templates, automation, and list management. It’s ideal for simple email campaigns and newsletters.

ConvertKit: ConvertKit shines in this department. It offers customizable automation rules, subscriber tagging, and advanced segmentation. These features allow you to send highly targeted and personalized emails.

Tip: If you’re focused on delivering personalized content to your subscribers, ConvertKit’s advanced features may be worth the investment.

5. List Management and Segmentation

List management and segmentation are crucial for sending relevant content to your subscribers.

Beehiiv: Beehiiv offers basic list management and segmentation capabilities. You can create lists and segment subscribers based on a few criteria.

ConvertKit: ConvertKit’s segmentation is robust. You can create complex rules to segment your audience based on behavior, tags, and custom fields, ensuring your emails reach the right people at the right time.

Tip: If you have a diverse audience with varied interests, ConvertKit’s segmentation can help you tailor your messages effectively.

6. Automation and Workflows

Automation streamlines your email marketing efforts, saving you time and ensuring consistent communication.

Beehiiv: Beehiiv provides basic automation features, allowing you to set up email sequences and trigger emails based on subscriber actions.

ConvertKit: ConvertKit’s automation capabilities are top-notch. You can create intricate automation workflows, such as drip campaigns and advanced tagging, to deliver highly targeted content.

Tip: If you rely heavily on automation, ConvertKit’s sophisticated options can help you create intricate customer journeys.

7. Integrations

Integration with other tools is essential to streamline your marketing efforts.

Beehiiv: Beehiiv offers integrations with popular tools like WordPress, Shopify, and more. It covers the basics you’d need for your email marketing efforts.

ConvertKit: ConvertKit integrates with a wide range of third-party apps and services, including e-commerce platforms, CRMs, and analytics tools, giving you more flexibility in your marketing stack.

Tip: Consider your existing tech stack and the tools you plan to use; this will influence your choice of platform.

6 Factors to Consider When Choosing an Email Marketing Platform

Keep these six critical factors in mind as you choose an email marketing software for your business:

1). Your Business Needs:

Start by assessing your specific needs. Consider the size of your audience, the complexity of your email campaigns, and your budget. Understanding your unique requirements will help you narrow down your options.

2). Ease of Use:

Evaluate the platform’s user interface. A user-friendly interface can save you time and reduce the learning curve, especially if you’re new to email marketing. Look for intuitive design and ease of navigation.

3). Features and Functionality:

Examine the core features offered. Ensure the platform provides the necessary tools for your campaigns, including list management, automation, segmentation, and reporting.

Advanced features like A/B testing and personalization can also be crucial.

4). Pricing Structure:

Consider the pricing model and how it aligns with your budget. Some platforms charge based on subscribers, while others offer flat-rate plans.

Be aware of any hidden fees and evaluate the long-term costs as your subscriber list grows.

5). Integration Options:

Integration with other tools is vital for a seamless workflow. Check if the platform offers integrations with your existing software, such as CRM systems, e-commerce platforms, or analytics tools.

This ensures all your marketing tools work together harmoniously.

6). Customer Support and Resources:

Reliable customer support can be a lifesaver when you encounter issues or have questions. Look for platforms that offer responsive support through various channels.

Additionally, consider the availability of resources like tutorials, documentation, and an active user community.

Case Studies and Success Stories

Let’s explore real-world case studies and success stories of brands and entrepreneurs who achieved remarkable results with Beehiiv and ConvertKit.

Beehiiv Success Story: The E-commerce Dynamo

Background: An up-and-coming e-commerce brand specializing in personalized fashion accessories.

Challenge: The brand sought to boost customer engagement and drive repeat purchases through email marketing. They needed an easy-to-use platform to create visually appealing emails and automate their campaigns.

Solution: Beehiiv’s user-friendly interface and drag-and-drop builder proved ideal for the brand. They created captivating product showcase emails and implemented automated drip campaigns to re-engage customers who hadn’t purchased in a while.

Results: Over six months, the brand saw a 35% increase in repeat purchases, thanks to targeted email campaigns. Their revenue from email marketing grew by 40%, and they built a loyal customer base through personalized emails.

ConvertKit Success Story: The Blogging Maverick

Background: A seasoned travel blogger with a substantial readership but struggling to monetize effectively.

Challenge: The blogger wanted to segment their audience based on interests and create targeted email sequences to promote affiliate products and their digital courses.

Solution: ConvertKit’s advanced segmentation and tagging capabilities allowed the blogger to segment readers by travel destinations and interests.

They then created email sequences with personalized recommendations based on subscribers’ preferences.

Results: Within a year, the blogger’s affiliate marketing revenue tripled as a result of sending highly relevant affiliate product recommendations.

Additionally, the launch of their digital course saw a 50% increase in enrollment due to personalized email promotions.


Here are answers to five common questions associated with Beehiiv and ConvertKit:

Is Beehiiv suitable for beginners?

  • Yes, Beehiiv is known for its user-friendly interface, making it an excellent choice for beginners in email marketing. Its drag-and-drop builder and intuitive navigation make it easy to create and send emails without a steep learning curve.

What makes ConvertKit stand out for bloggers and content creators?

  • ConvertKit is tailored for professional bloggers and content creators. It stands out due to its advanced automation features, subscriber tagging, and robust segmentation capabilities. These tools allow bloggers to send highly targeted and personalized content to their audience.

Are there free plans available for Beehiiv and ConvertKit?

  • Yes, Beehiiv offers a free plan that allows users to send up to 2,000 emails per month. ConvertKit, however, does not have a free plan. It operates on a subscriber-based pricing model, starting at $29 per month for up to 1,000 subscribers.

Can I integrate Beehiiv and ConvertKit with other tools?

  • Both Beehiiv and ConvertKit offer integration options with various third-party tools. Beehiiv provides integrations with popular platforms like WordPress and Shopify. ConvertKit, on the other hand, offers extensive integrations with a wide range of tools, including e-commerce platforms, CRM systems, and analytics software.

Do these platforms provide customer support and resources?

  • Yes, both Beehiiv and ConvertKit offer customer support options. They typically provide responsive support through email or chat. Additionally, they offer resources such as tutorials, documentation, and active user communities to help users get the most out of their platforms.

Is Beehiiv Better than Convertkit?

No two email software is the same. The choice between Beehiiv and ConvertKit depends on your unique needs and goals.

Consider your budget, experience level, and the complexity of your campaigns.

Here’s what to keep in mind: the best tool is the one that empowers you to connect with your audience, nurture relationships, and drive growth.

Choose wisely, and start connecting and building relationships with your customers.