Amz Scout vs Helium 10: Which is Better for Amazon Sellers?

As an Amazon seller, having the right tools and platforms can make a significant difference in your success within the highly competitive marketplace.

Amz Scout and Helium 10 are two popular software solutions designed to assist Amazon sellers in various aspects of their business.

In this comparison article, I’ll help you to explore the key features, functionalities, pricing, and customer support of both Amz Scout and Helium 10.

By the end of this article, you’ll have a clear understanding of which tool best suits your specific needs and goals as an Amazon seller.

Amz Scout vs Helium 10: Comparison of Key Features

To help you understand the differences between Amz Scout and Helium 10, let’s compare their key features side by side in the table below:

Key FeaturesAmz ScoutHelium 10
Product ResearchComprehensive product database and insightsBlack Box, Xray, and other powerful research tools
Competitor AnalysisAnalyze competitor sales, pricing, and reviewsCompetitor analysis tools and metrics
Sales AnalyticsTrack sales, profit margins, and inventoryProfits dashboard, inventory management features
Keyword ResearchKeyword suggestions, search volume analysisCerebro, comprehensive keyword research tools
Listing OptimizationBasic listing optimization featuresScribbles, Frankenstein, and other optimization tools
Financial InsightsN/AProfits dashboard, Refund Genie

What is Amz Scout?

Amz Scout is a comprehensive software tool that offers a range of features to help Amazon sellers thrive in their businesses.

It provides valuable insights into product research, competitor analysis, sales analytics, and keyword optimization.

Key Features of Amz Scout?

  1. Product Research: Amz Scout offers a product database that allows sellers to search and analyze a wide range of Amazon products. It provides key metrics such as sales estimates, revenue, historical trends, and more. With these insights, sellers can identify profitable product opportunities and make informed decisions about their inventory.
  2. Competitor Analysis: Understanding the competition is crucial in the Amazon marketplace. Amz Scout enables sellers to analyze competitors’ sales volume, pricing strategies, reviews, and other crucial data. This information empowers sellers to identify gaps in the market and develop strategies to gain a competitive edge.
  3. Sales Analytics: Amz Scout tracks sales performance, profit margins, and inventory levels. Sellers can easily monitor their sales data, identify trends, and make data-driven decisions to optimize their business operations.
  4. Keyword Research: To increase product visibility and reach potential customers, Amz Scout provides valuable keyword research data. Sellers can access keyword suggestions, search volume analysis, and competitive insights to optimize their product listings for better search rankings.

Amz Scout Pricing:

Amz Scout offers flexible pricing plans to accommodate sellers with different needs and budgets.

  • Basic plan: It starts at $29.99 per month, providing essential features for product research and analytics.
  • Pro plan: It’s available at $39.99 per month, and offers additional functionality and enhanced customer support.

Additionally, sellers can opt for the Chrome Extension separately, priced at $19.99 per month.

Amz Scout Customer Support:

Amz Scout provides customer support via email, ensuring that sellers receive assistance and guidance whenever needed.

Response times may vary depending on the plan subscribed.

What is Helium 10?

Helium 10 is a comprehensive suite of tools designed to empower Amazon sellers with data-driven insights, powerful research capabilities, and optimization features.

It offers a wide range of functionalities to help sellers succeed in various aspects of their Amazon business.

Key Features of Helium 10:

  1. Product Research: Helium 10’s tools, such as Black Box and Xray, assist sellers in finding profitable product opportunities. Sellers can perform in-depth product research, analyze competition, and estimate potential revenue. The profitability calculator helps sellers understand the costs and potential profits associated with their products.
  2. Keyword Research: Helium 10 provides robust keyword research tools, including Cerebro, which allows sellers to conduct reverse ASIN keyword research. Sellers can discover high-converting keywords used by their competitors, optimize their listings, and increase visibility in search results.
  3. Listing Optimization: With tools like Scribbles and Frankenstein, Helium 10 enables sellers to optimize their product listings for maximum conversion. Sellers can efficiently create keyword-rich titles, bullet points, and descriptions to improve their product rankings and attract more customers.
  4. Financial Insights: Helium 10 offers a comprehensive profits dashboard that allows sellers to track their sales, profit margins, and expenses. The Refund Genie tool helps identify and recover lost reimbursements for damaged or lost inventory.

Helium 10 Pricing:

Helium 10 offers various pricing plans to cater to the diverse needs of Amazon sellers.

  • The Free plan: It provides limited access to some tools, allowing sellers to explore the platform.

For more advanced features, sellers can choose from paid plans like Platinum and Diamond.

  • The Platinum plan starts at $97 per month, while the Diamond plan is priced at $197 per month.

Table Chart: Amz Scout vs Helium 10: Pros and Cons Comparison

Let’s break down the pros and cons of using Amz Scout and Helium 10 to further understand the benefits and limitations of each tool:

Large product databaseLimited listing optimization
Sales analytics and insightsLimited financial insights
Competitor analysis capabilitiesLimited keyword research tools
User-friendly interfaceLimited plan options
Comprehensive suite of toolsHigher pricing tiers
Powerful product research toolsSteeper learning curve
Advanced keyword researchOverwhelming for beginners
Robust listing optimizationLimited customer support

Helium 10 Customer Support:

Helium 10 provides customer support via email, ensuring that sellers receive assistance when they encounter issues or have questions.

Additionally, Helium 10 offers a knowledge base, video tutorials, and a dedicated Facebook community for users to access valuable resources and engage with fellow Amazon sellers.

Pricing Plans Recommendation:

Choosing the right pricing plan depends on the specific needs and goals of Amazon sellers.

Here’s a breakdown of which level of sellers can benefit from each plan:

  1. Amz Scout:
    • Basic Plan: Suitable for beginners or sellers with limited budgets looking for essential product research and analytics features.
    • Pro Plan: Recommended for intermediate sellers who require additional functionality, enhanced customer support, and more advanced insights.
  2. Helium 10:
    • Free Plan: Ideal for sellers who want to explore Helium 10’s basic features and get a sense of the platform’s capabilities.
    • Platinum Plan: Suited for intermediate to advanced sellers who require comprehensive tools for product research, keyword research, and listing optimization.
    • Diamond Plan: Designed for high-volume sellers who need access to advanced features, extensive data analytics, and more comprehensive support.

When you understand your business needs and growth stage, you can select the most appropriate plan that aligns with your goals and budget.

Amz Scout vs. Helium 10: Alternative Tools Compared

Here’s a detailed comparison table of Amz Scout, Helium 10, and Jungle Scout based on key features that are available in all three tools:

Key FeaturesAmz ScoutHelium 10Jungle Scout
Product ResearchComprehensive product database and insightsPowerful product research toolsRobust product research capabilities
Competitor AnalysisAnalyze competitor sales, pricing, and reviewsCompetitor analysis tools and metricsDetailed competitor analysis
Sales AnalyticsTrack sales, profit margins, and inventoryProfits dashboard, inventory management featuresSales tracking and performance analytics
Keyword ResearchKeyword suggestions, search volume analysisComprehensive keyword research toolsIn-depth keyword research and analysis
Listing OptimizationBasic listing optimization featuresAdvanced listing optimization toolsListing optimization recommendations
Financial InsightsN/AProfits dashboard, financial analyticsFinancial metrics and performance insights
Chrome ExtensionAvailable as a separate Chrome ExtensionN/AN/A
Customer SupportEmail supportEmail supportEmail support

Please note that this table focuses only on the features that are available in all three tools.

Each tool may offer additional unique features or functionalities that are not included in this comparison.

Pro tips:

When choosing the most suitable tool for your business, every Amazon seller should consider:

  • The depth of product research required
  • The extent of competitor analysis needed
  • The level of financial insights desired
  • The availability of customer support.

Should You Choose Amz Scout?

Not exactly. Both Amz Scout and Helium 10 are powerful software tools designed to assist Amazon sellers in different aspects of their business.

Amz Scout focuses on product research, competitor analysis, sales analytics, and basic keyword research.

On the other hand, Helium 10 offers a comprehensive suite of tools for product research, keyword research, listing optimization, and financial insights.

Ultimately, the choice between Amz Scout and Helium 10 depends on your specific requirements, budget, and level of expertise.

Beginner Amazon Sellers

If you’re a beginner or have a limited budget, Amz Scout’s Basic or Pro plan can provide essential features for product research and analytics at a more affordable price point.

It is a user-friendly tool that can help you gain insights into the market and make informed decisions.

Intermediate to Advanced Amazon Sellers

If you’re an intermediate to advanced seller looking for a comprehensive suite of tools to scale your Amazon business, Helium 10’s Platinum or Diamond plan might be the better choice.

With advanced features for product research, keyword optimization, listing optimization, and financial insights, Helium 10 empowers sellers to refine their strategies and maximize their success on the platform.

Before making a decision, it’s recommended to take advantage of free trials, demos, or lower-priced plans to test the platforms and assess their suitability for your specific needs.

Amz Scout or Helium 10: Which is better?

Remember that success on Amazon requires a combination of effective tools, strategic decision-making, and continuous learning and adaptation.

Whichever tool you choose, invest time in understanding its functionalities, exploring its capabilities, and leveraging the insights it provides to drive your Amazon business forward.

Both Amz Scout and Helium 10 offer valuable features and benefits for Amazon sellers.

Assess your needs, consider your budget, and select the tool that aligns best with your specific goals and aspirations.

With the right tool in hand, you’ll be equipped to navigate the ever-evolving Amazon marketplace and maximize your potential for success.

""