ActiveCampaign vs. Klaviyo: Features, Pricing, Differences

Both ActiveCampaign and Klaviyo offer email marketing platforms for businesses. Both provide similar functionality, but each has some key differences.

Klaviyo has more eCommerce features than ActiveCampaign, which makes it a better option for online retailers.

Its user interface is easier to use and gives more usable data. Klaviyo also offers more integrations, including native integrations with popular eCommerce platforms.

Klaviyo offers a robust analytics feature, which helps you measure and improve your campaigns.

While ActiveCampaign offers historical data, Klaviyo provides recent activities and allows segmentation.

Using data to improve your campaigns is at the heart of Klaviyo’s philosophy. Klaviyo even has a dashboard-building feature for users to analyze their own data.

Both ActiveCampaign and Klaviyo offer flexible email templates and HTML. They allow for easy edits and customizations.

ActiveCampaign also has more responsive templates and an intuitive interface. Klaviyo has more revenue-generating features, but ActiveCampaign’s templates are more customizable.

While both ActiveCampaign and Klaviyo offer robust email and marketing automation capabilities, Klaviyo is oriented more toward eCommerce businesses.

It is more expensive than Klaviyo. Both companies also provide customer support and integration options. ActiveCampaign, which was founded by Jason VandeBoom in 2003, has a global client base of over 145,000 users in 170 countries.

ActiveCampaign is a cloud-based email and marketing automation platform. It helps over 70k growing businesses to engage their customers.

It also includes a sign-up form. It is a robust solution for online stores and provides a drag-and-drop automation builder for building automated workflows.

ActiveCampaign vs. Klaviyo: Features

While the features of ActiveCampaign are similar, the differences between these two e-mail marketing software platforms are more severe. While Klaviyo offers easier to set up and has more comprehensive reporting, ActiveCampaign offers more comprehensive conversion reporting only in its higher-tier plans.

In addition, ActiveCampaign captures the email address of every contact, even if they do not complete a transaction, which can result in wasted money.

ActiveCampaign has a more extensive list of automation templates. This allows you to build automated campaigns.

You can even search for automation recipes by industry. Klaviyo lacks the same degree of automation. If you’re looking for the best automation tool, ActiveCampaign is a better option.

ActiveCampaign is better at creating personalized email campaigns than Klaviyo. Its segment builder is available everywhere and allows you to create segments on-the-fly.

You can create these segments using your contacts’ contact details, custom fields, actions, and other data. Klaviyo also has more flexibility and a broader list of integrations.

Klaviyo offers more robust reporting and analytics than ActiveCampaign, and it offers an easier user interface.

Klaviyo also offers better eCommerce features. It has native integrations with popular eCommerce platforms, which makes it easier to track customers and revenue.

Its reporting is based on data, which is helpful in segmenting your audience and improving your campaigns. It also has a comprehensive analytics feature that makes it easier to see what activities are generating the most revenue for your business.

Klaviyo is designed for businesses with multiple websites. It connects to major platforms, including Magento, Shopify, WooCommerce, and BigCommerce.

Additionally, it connects to several other systems, including OrderDesk, Salesforce, and Zoho. You can create segments, customize lists, and track your email campaigns using Klaviyo.

ActiveCampaign vs. Klaviyo: Support

Both ActiveCampaign and Klaviyo offer powerful email marketing tools. While ActiveCampaign focuses on eCommerce clients, Klaviyo offers features geared toward different industries.

These tools include real-time tracking, segmentation, and automation. ActiveCampaign offers more features, including a free trial.

Both services offer personal support. ActiveCampaign has better email marketing features, including smart segmentation and predictive email marketing.

Klaviyo is less focused on eCommerce but offers a wider range of support options, including chat, phone, and email. However, its pricing is similar to the ActiveCampaign Lite plan.

ActiveCampaign has a higher learning curve. Fortunately, it has a community and an excellent University section that can help you get started. It also offers support through a ticket system, which is helpful and responsive. ActiveCampaign pricing varies, depending on the size of your contact list. The more contacts you have, the cheaper your plan is.

ActiveCampaign has an easy-to-use drag-and-drop campaign editor. It’s comparable to Klaviyo, but Klaviyo has a more dynamic product feed. Klaviyo’s product block syncs with your store, which is another important advantage for physical goods sellers.

ActiveCampaign offers more advanced automation builders. You can create a series of automated messages based on contact actions.

For example, if your contact leaves your cart without completing a purchase, you can send them an email inviting them to complete the purchase. Klaviyo offers an even more advanced feature called a flow. This allows you to automate the process by setting up different stages of the buying process.

ActiveCampaign offers a free trial. Its paid plans allow you to use the service for up to 500 contacts, and the free plan allows you to send up to 500 emails per month.

You can also try out Klaviyo for 14 days with a free plan, but it has a limited number of features.

ActiveCampaign vs. Klaviyo: Integrations

While ActiveCampaign and Klaviyo share a similar structure, the functionality of these two programs is different.

The former focuses more on e-commerce businesses, while the latter focuses on contact details, revenue, and activity. However, the latter is far more flexible, offering a larger database of data and more segmentation options.

In addition, both platforms offer integrations with other software, including Zapier and Zappier.

ActiveCampaign is a cloud-based email marketing solution focused on marketing automation and CRM. It offers over 300 integrations to various other programs.

Klaviyo, on the other hand, is a popular eCommerce marketing solution. It also offers email and SMS marketing functionality. Both products also offer robust tools for segmenting audiences.

ActiveCampaign provides intelligence-driven tools to help business owners grow their businesses faster.

Powered by data from leading profiles of global consumers, its system enables companies to create personalized experiences. With ActiveCampaign, businesses can automate 1:1 communications with customers, prospects, and sales teams.

Users can take advantage of 500+ pre-built automation recipes for a consistent experience across all channels.

Integrations between ActiveCampaign and Klaaviyo allow marketers to automate their business processes and make them more effective.

Both automation platforms offer drag-and-drop editor functionality, making it easy to create personalized campaigns.

Additionally, the integration of these systems allows businesses to send personalized emails and SMS messages at scale.

Both tools provide reliable customer support. Support is available by email and live chat between 6 am and 10 pm Eastern Time on weekdays. However, customers should note that live chat support is available only for paid plans. Additionally, Klaviyo offers various certification courses and a community for its users.

ActiveCampaign vs. Klaviyo: Ideal user

ActiveCampaign and Klaviyo both offer email marketing software. However, the two programs are very different in their capabilities. While both tools can be effective in email marketing, they are designed for different industries. Ultimately, it comes down to a business’ needs.

The ideal user for ActiveCampaign is a small to mid-size business that sells tangible goods online.

They want an email marketing solution that has sophisticated automation and segmentation capabilities without compromising the ease of use. While this may sound like a high-end requirement, the cost is affordable for small or medium-sized businesses.

ActiveCampaign’s user interface is very intuitive. The ‘Getting Started’ slider and the content manager are easy to navigate.

The tool is also equipped with a content manager so that users can keep track of all their assets in one central hub. It is also packed with features and is great for small businesses.

Klaviyo is designed specifically for eCommerce businesses, with extensive integrations with leading eCommerce platforms. While Klaviyo is more focused on eCommerce, ActiveCampaign is a powerful email marketing solution for broader industries.

Its drag-and-drop automation builder allows users to create automated workflows and email templates. It is particularly useful for online stores with multiple products and services.

ActiveCampaign offers a variety of plans that vary in features and price. For small businesses, the cheapest plan costs $9 per month.

For larger enterprises, the prices increase steadily. Depending on the number of subscribers, it could cost up to thousands of dollars per month.


ActiveCampaign and Klaviyo share some features. Both services allow subscribers to create a profile, which is similar to a CRM but not quite as dynamic.

The subscriber profile in ActiveCampaign is more focused on conversions and revenue, while Klaviyo focuses more on eCommerce.

Both programs are great for sending emails, but they’re not as useful for tracking results.