Did I tell you that…
This blog generated approx. 60,000 Quality Traffic and helped me earn a little above $35,000 income in 2013?
That amount may be nothing to six figure earners, but I think it’s a good income for the average Joe.
Whether you need to breathe new life into your blog or achieve more in your online business, you need to embrace these content marketing strategies that worked for me.
To become a successful content marketer, do you need to drive more traffic or simply optimize for conversions?
The answer: You need to do BOTH.
As I share these time tested strategies below, you’ll observe how to sync marketing and sales in order to drive revenue. At this point in your marketing calendar, taking baby steps in the right direction is required.
The results of qualified traffic and increased earnings may not be instant, but give it time because it’d surely manifest. Who would have thought that this blog CAN earn that much in just 12 months.
This post is not an income report, but you’ll like to know that I’m already on my way to earning 2x what I earned in 2013.
The common traffic myth
What if I show you the top ways to drive FREE traffic to your website, would you gladly do it? Of course you’ll jump on it.
But here’s what you might not know – There is no FREE traffic anywhere. Whether you paid some money to send traffic to your website or you used SEO, social media and blogging you are still paying for it. Money is not the only medium of payment…
What about time?
Time spent writing blogs, engaging on Twitter and Facebook is not free. In fact, time is the most precious resources in the world.
So when next you read blogs claiming to send you free traffic, you’ve to be careful, otherwise you’d waste the whole of your day struggling to nail it.
In late 2013, I discovered that buying traffic is the best way to quickly scale up your business, and make more money – although you’ve to learn the best tips so you don’t go broke.
In all, I didn’t buy traffic. I used guest blogging, SEO and a little social media traffic every now and then. The point I’m trying to pass onto you is that all traffic strategies COSTS money or time.
If you don’t have money, then get ready to spend time. But if you have some marketing budget, you can literally sleep while your traffic increases.
What is content marketing?
Content marketing simply means creating useful and interesting content and distributing them using the right channels in order to ATTRACT potential customers/clients to your website, and SATISFY them.
The keyword in that definition is “Attract.”
Traditional advertising doesn’t encourage “ATTRACTION” in any way. Offline Advertisers don’t necessarily care whether their message brings you Satisfaction. When you watch a TV ad, can you easily ask questions or get to know what’s happening behind the Ads?
With content marketing, your target audience has easy access to you. They can fill out your online forms, ask questions, and send feedback on how you can improve your products/services.
They can even follow you on Twitter and visit your Facebook page for updates – thus keeping pace with your brand.
Content marketing as a form of advertising allows the prospects to make their own buying decisions. This is what makes it UNIQUE and in-demand in today’s world.
Blogs, websites, ebooks, videos, podcasts and slide presentations are supposed to be useful, because these are the right channels to distribute your content.
A lot of people have their own taste as to consuming your information. Most people prefer videos to articles, while others are in love with podcasts and e-books?
Now we can dive into the top time-tested strategies that generated 60k quality traffic and approximately $35k to my online business in 2013. And in no particular order, here they are:
Download “Hidden Traffic” E-book and Discover How To Get Quality Traffic
Define who you are
What title are you known for: A blogger or affiliate marketer?
Well, those titles will never get you the traffic and income you want. Here’s a shocker: Your customers/readers/clients don’t understand who a blogger is.
They don’t even care whether or not you’re an affiliate marketer or a website designer. No matter what you’re called by, that’s your own concern not your audience’s.
In other words, you’ve to define who you are. Who are you? The best way to explain this is to look at the work you do. What exactly do you help clients/achieve in their own business?
For me, I write posts and articles that engage audience and persuade them to take action. As a result of my work, my clients call me a freelance copywriter. And I’m okay with that because it’s a title they gave me.
One of the reasons why your blog isn’t growing in readership and income is because you’re just like everyone out there – Bloggers who update their blogs.
You don’t have a VALUE. Your image is too common out there. You’ve ignored the most vital thing in your business. Your readers don’t even know who you are. Yes, they’ve seen your photo but does it matter in their bottom line?
So when a prospect/reader enquires to know who you are, start by telling them your name and then describe what you can help them actualize in their own business. That’s who you are.
In his book, Tested Advertising Methods, John Caples gave a technique on how to write a powerful headline that captures your reader’s attention.
“Be specific and arouse curiosity!” Yep, that’s what you need to make your headlines the best of its kind.
When you create a piece of content, make sure the headline/title is specific just like the post you’re reading now.
I’m revealing the simple ways to use content marketing to grow your business, and probably earn extra income for yourself.
Unfortunately, not everyone knows how to captivate their audience with powerful and emotion-driven headlines.
You see, if your headline isn’t sticky, no matter how useful your content may be, no one is going to click and read it. This is one of the reasons why bloggers complain and quit before getting results.
To your target audience, when you use “Free” on your headline, it can inspire people to click it, but to you, that word is quite different. Remember our explanation earlier on the common traffic myth.
Some words can trigger response while other words would drown your efforts.
Your marketing goal
Every content marketer must have a goal for reaching out to the target audience? Mine is to lead prospects through my sales funnel and convert them into customers.
In that case, when I write headline for articles, posts, short reports, whitepapers, videos and even podcasts, I do it in such a way as to speak emotionally to the person.
Emotion is the greatest driver of sales, as copywriters have already researched in years past.
Did you see the headline of this post? It’s emotionally crafted, and justified by logic. That’s why you clicked to read it.
Let’s review the title again and it’d be clearer to you:
How I Generated 60,000 Quality Traffic in 2013 [8 Simple Strategies]
The logic is to drive 60,000 traffic to your website, the emotional driver is for you to build a popular blog that clients can admire, and advertisers can pay to advertise – thus making you richer.
Maybe you have not considered the emotional aspect of doing content marketing, but that’s the key to achieving success.
Generic headline will make your content too busy to notice. Remember that millions of content are published at different blogs and only the best can thrive.
Headlines that speaks of itself and not addressing the problem of your target audience can destroy everything you’ve worked so hard to achieve.
How to write an emotional headline
- Know your reader. Find out where your prospects/readers hang out a lot and get involved with whatever they’re doing. Gradually, you’ll uncover the right words they’re asking questions with. Those are their deep-sited thoughts. Use those words to write your headline.
- Keep a swipe file. Be ready at all times to jot down whatever you hear from your target audience. It could simply be a question or feedback on your product/service. Write it down and refer to it when next you write content.
- Model catchy headlines. Has any headline hooked you? Don’t let it go. Study it closely; identify the words used and how they’re used. For it to me catchy, it means they emotional gem is there.
- Read fitness magazines. Have you been reading fitness magazines lately? It can help you discover emotional words to use in your headlines. No, you don’t have to be a personal trainer or dietitian before you can read their magazine, content marketers should read it – it’ll open your mind to what’s available out there.
Get off your website
Your need to update your website regularly (of course!).
But don’t sleep there all day, you need to get out and seek traffic from other places. The beauty of this is that once you position yourself as the go-to expert in your niche, you’ll consistently drive quality traffic to your website.
In 2012, when my blog was lagging behind in terms of traffic, I had an idea. What if I go on guest blogging spree? Like writing guest posts for those authority websites in my niche? Sounds good, huh?
I wrote and successfully got 303 quality guest posts published across A-list blogs. Within 3 months, the daily traffic to my blog was too impressive to ignore. Funny enough, most keywords I wasn’t optimizing with started to rank in Google top 10 and have been like that for a long time.
Isn’t it time you get off your blog and use other high-traffic networks to gain targeted traffic to your website?
Are you ready to use other channels to drive traffic?
Create slide presentations
Slideshare.net is an authority website. Google loves this site and if you can create a useful presentation, the awesome community will assist you in promoting it across hundreds of media channels. Content marketers will embed it on their contents and cite it everywhere they go.
On top of that, millions of B2B owners and internet entrepreneurs visit slideshare.net monthly, and if your content happens to be on their homepage and well-optimized for their respective long-tail keyword you’ll get a lot of views and visits back to your website.
I experimented with slideshare.net a while ago, without putting so much effort into the promotion or asking my twitter followers to tweet it, I got over 1000+ views and 302 email opt-ins.
How to create a useful slide presentation:
- Get Microsoft Powerpoint. MS Powerpoint enables you to create presentations, which you can upload and share at slideshare.net.
- Strong idea. A strong idea is what you need to make your presentation useful and powerful. When your idea is good enough, you’re good to go. And the best way to “identify” a strong idea is to study popular slides at their homepage. Once you do that, just create your own slide presentation by modelling them. Don’t copy!
- Source for clean images. For your presentations to go viral, you need more clean photos than texts. In fact, the most viewed slides have images all through the pages and texts where just there to further explain the points.
- Make the front page colourful. The front cover of your presentation is like the title of your post. You’ve got to make it colourful. Make it creative. I personally like using the image of what I’m presenting about on the front page.For instance, if I’m creating a slide for email marketing, I’ll most likely use an envelope and @ symbol to capture my audience.
Tap Quality Traffic from Getresponse, Aweber, etc
This is what I call, “corporate audience.”
So many content marketers have been missing out on this. How do you persuade corporate loyal prospects to visit your website and buy your product?
I have been using this tactics and that resulted in my 3rd client that contracted a $6,000 writing project to me in 2013.
Here’s how it works:
Aweber, Getresponse, Hostgator, Bluehost, Twitter, Universities, Colleges, Government portals etc all have their own blogs. Now, these blogs receive thousands of professional readers on daily basis.
Top 25 Higher Education Blog For College Professionals
The community is usually not active, because you may not see a lot of comments on their blogs. But that notwithstanding, the people who read these corporate blogs are serious-minded people.
88% of them are long-term customers, which mean they’ve money to spend. It also means they’re looking for ways to grow their bottom line, and therefore visits their service providers’ blog to learn more.
Truth be told, if you want to drive traffic from any of those service providers that have their own blogs, then you need to find a way to get published there. There are basically two ways:
- Submit a guest post. Do you’ve a useful and interesting guest post idea for any of these corporate blogs? Remember they already have content writers in-house. But I got published on Yahoo! Smallbusiness by looking at their popular posts. Just look at their popular posts by tracking how many tweets, likes and comments (optional) they received. When a post is shared, it means it is valuable – so why not write something in that nature as well?
- Write a valuable comment. First, read their latest post, and understand what the author is saying. Then put your feet down. Write a valuable comment that’s not less than 200-word. At the end of your comment, include your website URL. Since you provided value in your comment, that URL will not be removed. As more people visit that particular corporate blog and read through, they’ll find your comment, find value in it and visit your website.
By the way, Getresponse is Free for 30 Days. Sign up Here.
Let’s assume that Getresponse blog receives 10,000 daily traffic. If 300 readers decide to click your URL to learn more about you, how many hits would you get in 1 week? Approximately 2,100 hits.
Is this traffic free?
Of course not!
Even though you didn’t spend money to acquire the hits, you will definitely spend your precious time researching your guest posts, or writing that valuable comment – another proof that traffic is never free, but costly.
Short reports, huge traffic
While getting off your blog, you can get more quality traffic from document sharing sites.
In 2013, I decided to package one of my best posts into a short .pdf report and spend 7 days distributing it. You can download the report here.
That was a huge traffic spikes for me. Have you been using sites such as docstoc.com, scribd.com, issuu.com as well as slideshare.net.
Click Here To Download “Hidden Traffic Report Free!”
These are the top sites that can send you quality traffic if you’re just starting out.
Ideally, when starting out in your traffic quest with a new blog, you need to spend eons of time on these sites. Write several short reports, embed your URL and distribute them at the sites listed above.
How to share documents for traffic:
- Register at free account. These sites allow you to register for free and submit your document. Don’t upgrade yet, until you’ve proven a particular site worthy.
- Research long-tail keyword. These sites have search engines of their own, which allows users to search for new and old documents. They usually search with keywords that are long. If you can research such, your document will show up at the top – thus leading to hits on your website.
- Choose a format. Apart from .pdf reports, you can as well share .doc(x) documents and even videos on docstoc.com. Issuu.com mainly accepts content that are news-based. You can use columns in MS word to structure your content, so that it reads like a newspaper. Make sure your link is embedded on the body. You’ll get traffic consistently.
- Syndicate your document. Once you’ve uploaded your document on any of the sites, go to your settings and grab the RSS Feed. Then go to sites such as Feedage.com, Feedagg.com and add the RSS URL. This way, your document can be indexed pretty quickly, and start to rank in Google top 10 within 60 days.
Paid traffic on budget: LinkedIn
I tried my hands on LinkedIn traffic, and was overwhelmed because when I read several reviews, I got to know that you can spend so much and get so little in traffic.
But that wasn’t the case for me. What I observed was that LinkedIn traffic is very “targeted” because of the caliber of who are members there, but you won’t get a lot of traffic unless you’re RICH. Lol!
I spent $120 and got 88 clicks. Now, out of those 88 clicks, 23 purchased a product that generated $67 through my affiliate link. So let’s do some maths here:
23 X $67 = $1541.
I invested $120 on their pay per click advertising and made by $1541, or rather $1421 in profit. If you were in my shoes, would you continue to advertise with LinkedIn?
Of course you will.
While sharing your document and tapping on those corporate blogs targeted traffic, you need to spend experimenting with paid traffic and I recommend LinkedIn.com/Ads.
Even if you didn’t profit as much as I did, it’s still okay because you’ll be learning so much in the process.
Since I embraced content marketing, I’ve never implemented Facebook PPC Ads. But I heard the traffic isn’t as targeted as that of Google or LinkedIn. If you’ve any experience with that, please leave a comment to that effect.
Content Marketing Recap
A huge amount of my $35,000 income in 2013 wasn’t from affiliate marketing or directly through this blog per se, it was from freelance writing and marketing.
I worked with a lot of high paying clients; managing their blogs, optimizing their content for the right keywords and using press releases to grow their bottom line.
But remember that if it were not for this blog, none of those clients who find me.
A blog has become more powerful than ever before – as a result of stiff competition around the Web.
As a content marketer, you’re in a good boat because we’re the only ones who have the ability to create, capture and convert prospects into paying clients/customers with useful content.
You’ve been exposed to several content marketing strategies. But if you quit next week, you’ll not get result so stay consistent.
What do you think of this post? Leave a valuable comment – I’ll definitely reply you. Thank you.
103 thoughts on “How I Generated 60,000 Quality Traffic in 2013 [8 Simple Strategies]”
Hi Micheal, just learned new marketing stratgies from this post, will surely utilize them to get maximum benefit. Thanks for sharing this guide.
Blogging is really awesome. you have discussed amazing topic and i am gonna follow you..Thanks for writing such a great post.
Really awesome post, I have read this 10 times repetly. Traffic generation never been easy task. 100% agree with you. Your articles always help me a lot. Thanks for these golden words.
I have just one word for you, "Awesome…". Applied this strategy for my website also and it worked…
Thanks for this post. I totally agree that LinkedIn is best for targeting audience for our website.
Good Stuff! Good read !! Thoroughly enjoyed it !
All these techniques are notably the ones which most good marketers use. For me, SEO generates most traffic, and above techniques add spice to everything for sure, thanks.
Very nice post, I agree with all of your points and as you said Linkedin is one of the best platform to get targeted traffic and links as well. Also creating and submistting the slides are helpful too.
Thannks again for the post.
Good strategy to find quality traffic… I'll test on my whatsapp website, thanks for sharing !
I have personally used Slideshare and results were really great. Slideshare is really a great resource to get traffic as well as powerful link.
nice tricks to improve traffic website
Hi thanks for sharing the article, i was looking for any tips to increase my traffic as its a starting blog and i am not getting any traffic yet.
really a great tip for content marketing, thanks for these tips
Awesome tip bro, thanks for sharing such a great tips.
awesome article bro.. thanks for sharing here.
Useful tips get target to audience for our website …. keep sharing….
Awesome content bro.
Thanks for sharing
thanks for the casestudy this will help prospective bloggers thanks for the Strategies !!
very useful tip thanks again.
Very nice and detailed post..Thank you
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Hats Off… Awesome Article Sir….. Well Explained Traffic Ideas Mainly Awesome Through Comments…. Like This Article……..
Great i really appreciate your this informative post i really like it and i always read your post mostly and learn lot of thing..thanks again and keep it up….
this is super amazing bro. I am definitely gonna try your tips to get visitors on my blog. Thank you so much for sharing.
Are these still working to get traffic, i am fascinated if it it still works or they are against penguin
That’s great thing which you have shared with us i really like this post and l teach by this post a lot of thing friend you done a very good job keep it up.
Best tips to increase a quality traffic to a website . i will follow these nice tips.Thanks
Michael, Very informative post.. i ll apply these steps to get more traffic and higher ranking. Love for you.
Thanks for sharing your strategies I am Strictly following for best result on my blog thanks I am waiting for blog traffic response let’ see any ways good one for me…….
Great Ways To Fetch 60000+ Quality Traffic, I Am Also Following Same step on my current Blogs.
Hi! I’ve been following your website for some time now and finally got the bravery to go ahead and give
you a shout out from Houston Texas! Just wanted to tell you keep up the fantastic
so nice !! thanks a lot , awesome explanation 🙂
best tips for targetting right kind of audience for effective output. Thanks a lot for sharing.
thanks for sharing this amazing tips i will certainly follow them for better seo and motivation too.
Useful Tips thanks a lot. Very Helpful
Wow ! A very nice article .
As i am new to blogging , I want to increase my traffic and earnings for my blog and this article helped me a lot .
Thank you so much ContentMarketingUp
Useful to get target audience for our website. Best tips here.
I like this post very much – it’d help me in finding my audience for our latest hotel booking blog.
i think you have spent a lot of time in this field and made complete research about it.. your knowledge is good keep sharing your knowledge and research with us. thanks.
Thank you Mani.
This content is very informative for getting traffic and income. I will definitely implement it.
I read a lot of interesting articles here. Probably you spend a lot of time writing,
i know how to save you a lot of time, there is an online tool that creates high quality, google friendly articles
in minutes, just search in google – laranitas free content
Thanks for the great tips, you’ve actually opened my mind to more ideas for my concert ticket website. Thanks again for the great help!
I’m glad I could offer my help. Thanks Fall!
thank you soooo much for sharing this such article wid us…..
I really need traffic on my site.There are many good trick to gain the traffic on our site.Thanks to the owner.
You can read several posts here, that way, you’ll have known how to drive traffic to your website.
Put the tips to work, you’ll drive traffic to your website.
Actually my first time knowing and visiting this blog and I most confess, you’re dam good writer.
I followed down here through JohnChow, and couldn’t imagine what I read here, there were so many thing for me to pick in this post that I have to bookmark it for further reading.
I have been thinking of going on guest post spree myself to help my blog traffic situation and this post just gave me the green light.
Thanks Mic, and I will always drop by to see what latest.
Great to have you here Sham.
thank you for sharing great info,i think also good emphasize that display can be a very good secondary ,i found the marketing side very effective especially using Google analytic to set up high targeted list. very good article keep going
Thank you so much James.
There are great post here.I get many benefits from this post.We know every man is perfect when it is a powerful by the money.Here are many benefits.I visited daily these posts.
you are sharing very nice artical for newbie blogger.because generting tarffic is not so easy thing for new blog.your guide very helpful for me.thanks for sharing informative artical.
Great comment Suresh. Thank you.
I learned a lot from your website.
Thanks for sharing such a great info.
Mike this is particularly a great post. you kept it really simple but highly informative. traffic is the life line for any website, blog online. highly helpful
I’m grateful to you Yila. Thanks for your awesome comment.
This is a great post it identifies some really valueable traffic generation tips and traffic is what I need right now on my blog at penlr.com/ Great post!
You will succeed, if you continue to provide great content network with other bloggers.
Nice post , I learned a lot.
Great post! Just I needed!
This is one of the best way i found to use traffic. awesome way. Not only traffic basically, Quality traffic too. I also follow some of ways to derive traffic such as guest posting. Thanks for this excellent article.
Happy to read such an article. It gave me new views about it.
Excellent Post. I Enjoyed reading “How you drive 60,000 hits and I totally agree with each and every point your mentioned. I also follow some the ways to drive traffic like writing guest posts, social sharing, etc..
Glad you found the post beneficial Antinder. I hope to see you again.
Thanks for sharing informative article. These tips really helpful for online readers. Content marketing is best way to increase your business and make lots of online money. I’m very impressed your valuable thoughts.
Very motivational post. Thanks for sharing your thoughts with us.
Thank you for reading.
this is very lucrative to read. I think i have to try the steps too. keep writing the good stuff to motivate guys like me.
Okay, I’ll be waiting to hear your story.
Its really a informative and useful article.Thanks for sharing
Thanks for all the marketing strategies. Will definitive try them on my blog.
Wow, what a post Micheal! I actually had to go through it more than once. I’ve actually not started out blogging, when I do, these tips are going to be my shield and spear. At the end of the day, we are not writing to fill pages with words, we actually write to appeal to the emotions of our readers (I particularly like this one) and to motivate then to take an economic decision, hmm.
Well done Mike, well done!
Well done Psalmy. I hope to see you again, here.
Thanks for sharing such a long and detailed articles with valuable information.
Awesome tips shared.. indepth content marketing Statergy…
Excellent Post!! Your are correct. “There is NO FREE traffic anywhere.” I agree your points here. I’m really impressed and loved to read your article. I’ve got more ideas from your article. Thanks for sharing.
Thanks for sharing.. Great article..
thanks for your informations, happy to feed back this blog.
Your site articles are always helpful. I have read most of your articles and which make me your one of the fans. I always wait for your new articles. Thanks for sharing and keep it up.
Michael, what a great post ! Thanks for sharing with us.
Writting a valuable content is the most important thing. Generic ones are easy to recgonize by reader subconciously.
Quite Nice way One of the best Ways to be used for traffic not only traffic infact quality traffic you got… really helpful as you share the ways. thanks
That’s really great article. Thanks for sharing.
thanks for letting us know about content marketing
As usual, a post worth reading.
Loved to read it till end and came to learn alot from this.
Thanks for sharing such a great info.
Lots of ideas.Thanks for increasing our knowledge.
I am little confused, The url of this post is https://contentmarketingup.com/60000/
Why you are not using full post title as url..and only using 60000 as url. 😛
Is this a new seo tactic..lol..Just Curious..
Ya, just wanted to promote the URL and wouldn’t want to miss a letter or word. Thanks for asking.
Simple WOW man 😀
Hello Micheal, firstly thanks for the great post published , but i want to ask you more info about the linkedinads — did you used blog post review or direct link for the affiliates.. The best answers could share more light on the linkedinads bro..
I actually sent traffic using LinkedIn/ads to my resource post, but I had a pop up optin box.
Being a blogger, I am really very impressed with your site and all well written articles. I am going to share this post with my friends so that they also can benefit from it.
Very nice article. You gave me a new view in new marketing strategies. Thank you
GREAT JOB BRO! I VISIT YOUR BLOG DAILY AND ENJOY YOUR WORK VERY MUCH. GREAT PORTFOLIO AS WELL. I FOUND YOU THROUGH JOHN CHOW.COM. I VISIT HIM DAILY AS WELL AND HAVE BEEN FOR YEARS! I LOVE READING AND WRITING AS WELL AND IM GETTING READY TO START MY OWN BLOG.
IT’S BEEN MY DREAM TO BLOG SINCE I WAS INTRODUCED INTO THE BLOGGING WORLD NOW IM 22. HOPE TO BE AS SUCCESSFUL ONE DAY. THANKS FOR THE ALL THE POST AND TIPS AS WELL. HOPE TO CONNECT IN THE FUTURE.
Such a informative article, can you tell me how is article submission on ezinearticles for marketing your blog.
You’re right – nothing is “free”. Time is a precious commodity that you should take into account when you are trying to attract traffic. I agree about Linkedin – it’s very targetted traffic because most people on there are business people looking for opportunities. I’m very impressed with the income from your blog – well done!
Thanks for your comment. I’d appreciate if you use your real name next time.
You are doing a great job dear. Your this 8 content strategies really works for me. And i really appreciate you reply to all your comments.
Great Job !! May God Bless You !! 🙂
Is it possible to start a blog with this site? What software should i use? Shared Hosting
Which site are you talking about?
Thanks you mentor,
I am new to blogging, and $35,000 is really a very big amount for me to achieve..Really motivational article. 🙂
Comments are closed.