Write epic shit!     Write epic contents tutorials

It’s the hot phrase online? I first heard about it from Corbett Carr ( and since that time, it’s stuck to my brain. Funny, isn’t it?

Although, a lot of content writers and internet marketers use that phrase every now and then, most don’t even know what it means.

The harsh truth is, Google might not consider your blog a resource, if all you do is regurgitate ideas, write a 500 words articles and call it a day.

You need to create epic content that can take your site to the next level.

I’ve decided to address this issue of writing epic shit. If you don’t know what it means, this post is going to help you. I’m bringing you the step-by-step tutorial, so that you can go out there and implement the tips right away. Are you ready?

What is epic content?

Don’t be so concerned about the shit for now, let’s focus on the content.

Epic means a “long narrative poem in elevated languages, celebrating the achievements and adventures of a hero or legend, e.g. Homer’s Odyssey.”

Well, that’s the definition I got from the Encarta Dictionary. So, let’s bring it into content marketing and make it clearer. Epic content is that, which targets a specific group of people, and providing answers or solutions to their problem in a lively manner.

Any guess work? Not at all!

In order words, you can’t successful write an epic content or shit if your audience isn’t defined. I also discovered that most epic content are lengthy. “Epic” actually means ‘long.’

So, a 500 words article might not cut in – because you can’t express and say it as it is. In writing epic content or shit (I hate shit); it’s all about solving a particular problem, without holding back.

Now, let’s look at the step by step process. We’re going to look at 6 steps to help create an epic shit, and you can replicate the tips to keep your site/blog bubbling with quality content and avid readers.

#1. Target a select group of people

You can’t write for everyone. Yes, you might not know or understand 100% of your target audience, which is why trying to please everyone, is a wrong marketing principle. In fact, if you ever try to do that, failure would be looming.

For your content to be epic, and I mean a blog post or guest post that’s valuable and helpful in a very special way, you’ve to target a select group of people. Every topic is good to create epic shit on.

You could do that with list building, email marketing, blogging, traffic generation, SEO, freelance writing, social media et al.

For instance, after you conduct a research that your readers are desperately looking for more comments on their posts, create epic content to address that.

Only talk about comments building, don’t try to bring list building into it. This can confuse your readers and in turn, defeat the purpose of your writing. Got it?

#2. Don’t assume you’re helping someone

There is a difference between assuming and knowing.

Content marketing is about knowing that ideal reader or customer, and crafting a piece for them. Don’t ever assume that by chance, or luck people would fall in love with you.

You just might wait forever. Writing is not a game of chance; it’s a deeper knowledge about your readers. {Tweet this}

As a content marketer whose goal is to attract potential customers and make profits, don’t assume that people will benefit from your content – Just know they will!

This would cause you to research your topic, listen to your audience more and write an epic shit. If you don’t know me, how would you solve my problem?

I started blogging in July 2011. Before this time, I was into affiliate marketing, and did a couple of writing for clients. But I never really invested time in listening to my audience.

See, if after creating your blog post, guest post or whatever content and it fails, it’s a sure indication that you’re still ignorant of who is reading your content. Period!

Sure, by accident a post you wrote with less seriousness might become the most popular on your blog, but it doesn’t happen all the time.

Here is my confession: I truly started listening to my audience early this year. That was when my blog started getting comments, and earning serious money.

It’s time to listen to your readers, so that you can feel their pains and joys. Then use those triggers to capture their minds and create some epic shits. Yes baby!

#3. Be clear on your content, don’t confuse readers

Epic content are clear.

You want the content to go viral, for people to share it and use it to better their lots. Make the points easy to understand. Don’t use big words or try to express your English Vocabulary. Blogging is not bragging – don’t forget that.

Big words and cluttered sentences could hinder your blog’s growth. I’m so sure about that?

Epic content are easy to read, credible, informative, entertaining and mind-blowing.

And when you write epic shits, make it more like a case study where you share your experiences of failure. Then cap it up with your success and action steps. Epic content works better when it’s practicable. Just like this post.

#4. Add a personal touch, (85% of the time)

The fact that you’re solving a serious problem doesn’t mean you should frown and be blunt. I think I got you there…

That’s not the lifestyle of a writer. Instead, add a personal touch – like humor, emotional triggers (fear, joy, smart, angry, earn, shock and if you’re a bad ass blogger, garnish it with sex).

It’s like teaching students how to get a specific task done. You don’t push the topic down their throats, and expect miracles to happen.

But if you communicate well, people can grasp the points and even teach their fellow students. And that’s how to get quality links without asking link exchangers to do their blackhat tricks. You should avoid those by the way.

The last epic shit I read had so much personality in it. The storyline was fascinating and guess what? I subscribed to their email list. Powerful, isn’t it?

#5. Focus on your readers’ business goal

Are you writing for yourself or to help someone, somewhere who is depressed, in pain or recovering from Panda attack? If you’re truly passionate about supporting others with content marketing tips, then it’s time to focus on their business goals. Not yours.

The last time I created an epic shit, I got over 90 tweets on that particular post. By the way, the epic shit is right below:

6 Lies About Guest Posting That’s Killing Bloggers’ Creativity

The post is targeted at guest bloggers who find it very difficult to pitch or write quality content.

I had to address that issue, and the comments came like a burning Kiln. Hmm, why was it successful?

Simple: I focused on my readers’ business goals. They all want to land their guest posts on A-list blogs, generate hoards of traffic, convert such traffic and get hired.

I did exactly that on the post. That’s a typical epic shit. I hope this post also joins the league. I need you to comment and share with your readers as well. I’m counting on you dude…pretty baby…help me out!

But I’m not done yet. After addressing your readers’ business goals, it’s time to call for action. Are you ready?

#6. Communicate your call-to-action

When do you initiate a call-to-action on your content? Is it at the beginning of the post or after?

Well, it depends on the nature of the content. I’ve tested this concept and I think having a call-to-action link at the end of the content can perform better. Why is this so?

It’s because you’re not trying to push your ideas or “quality” information into people’s head, but you want to help them first. Giving, giving, before receiving.

You want to earn their trust, before asking for theirs. It’s about giving, and giving until readers feel obliged to help you. That’s the nature of content marketing, which also makes it different and unique from traditional advertising.

Traditional advertising is failing because; the call-to-action is more like a command, which sounds like hype.

To stand out and create epic content that truly attract blog readers, potential customers, build natural links and sales, always communicate.

Don’t command. Communicate your call-to-action link, by being lively ask people to click it. Express your unique ideas and your target audience would share, comment, like and consider your professional services.

My ear is itching, say something

Have you written an epic shit recently? What do you think is the most important element when writing for your audience? Please share your comment below, my ear is itching.

I’ve a powerful post coming to you next week. Are you subscribed to receive updates?


Anthony · May 19, 2013 at 12:07 pm

Very interesting post,I have learnt a lots from this post,I will put in in action.Thanks Michael.

swetha jain · February 5, 2013 at 5:53 pm

Great blog. ‘THE’ epic definition-
a)Target a specific group of people,
b)provide solution or answer to a problem,
c)lively way…
just made life easier. Have been reading loads but the epic definition is going to be in my mind till i dont find objective reasons to modify or change it. Suggest readers also to hold on to that one.
Thanku buddy

Gopal Thorve · November 16, 2012 at 4:54 pm

“I like the idea of adding personal touch to the blog posts.

I also strongly agree with the concept of “”giving, giving, giving…”” and at last talk about receiving.”

Gopal Thorve · November 16, 2012 at 4:53 pm

I like the idea of adding personal touch to the blog posts.

I also strongly agree with the concept of “giving, giving, giving…” and at last talk about receiving.

[email protected] Spintax PLR Articles · September 9, 2012 at 10:32 am

Funny thing is one person’s idea of epic content maybe another person’s idea of shitty content. My problem is where does one draw the line?

Should one write conservatively to play it safe or should one go all out and write whatever is on his/her mind not giving a damn about google et al?

    content marketing up · September 10, 2012 at 11:50 am

    Epic shit comprises of writing for the people, as well as optimizing for search engines. If you leave one element out, what you’ve written is a blog post, not necessarily an epic content. Epic is often detailed, resourceful and easy to implement. Thanks for your comment.

GEORGE · September 3, 2012 at 11:27 am

I have been reading for quite sometime and everywhere in this blog and in your guest posts i find the personal touch. This is an epic shit about epic shit.

    content marketing up · September 3, 2012 at 12:50 pm

    You’re most welcome George. You can subscribe to my email list so you don’t miss out on future updates.

Chris · August 28, 2012 at 12:52 pm

Hi Mike,
great post and title (epic shit – I really like it 😉 ).
Focusing on our readers and adding our own voice to the content are the most important things (IMHO of course).
I don’t agree with only one point – sometimes less is better. We haven’t waffle and write boring stuff – it must be interesting and helpful.
Thanks for sharing,

Yeremi Akpan · August 16, 2012 at 2:15 pm

Hey Mike,
Thanks for the useful post.

I strongly agree that a personal touch is better than bland and tasteless analysis. The more elegantly we write, the more connections we make – and by elegant I do not mean a grandiose tone, I am talking about communicating simply, yet effectively.

People who really know their subject know how to talk about it in a friendly and non-assuming manner. That is what seperates the wannabes from the A-listers.

    content marketing up · August 16, 2012 at 7:43 pm

    I discovered that adding personal touches to content can make a huge difference. I do appreciate your comment Yeremi.

Kim · August 15, 2012 at 8:05 am

Your guidelines will surely help to the beginners like me. Thank you.

Shumaila Kamal · August 14, 2012 at 1:19 pm

What a great post. I really gotmuch from it. I really like it. Keep on your struggle.

Sanjib Saha · August 14, 2012 at 10:41 am


An interesting post. I heard the word epic a long ago while studying literature. You have given a different dimension to the word. I always feel that adding a personal touch to your posts will make your readers feel great and will draw good attention to your posts and blogs. Your tutorial is too good.

Thanks and Regards,
Sanjib Saha

Alex · August 14, 2012 at 1:25 am

Great advice on keeping it personal. I’ve seen too many bloggers who don’t add the personal touch, so their blog is no different than a book or a magazine.

Blogging, in my opinion, does need that personal touch to give it context and appeal.

    content marketing up · August 14, 2012 at 7:15 am

    Personality is the ‘secret’ to making a BIG different. I totally agree with you, Alex.

Cheap Web Design · August 13, 2012 at 1:05 pm

it very difficult to pitch or write quality contents.

Simmeon · August 11, 2012 at 12:19 pm

Did he just say a cuss word?

So you have my attention.

Less commands and more communication. That sounds like it will have better results, we all hate hype so, i’ll test this out.

June · August 9, 2012 at 2:35 pm

Michael this post is excellent. Thanks! Do you know my biggest problem? I haven’t grown my email list. There’s no one to blame but myself. I’m going to study your ‘Email Marketing’ post and take action.

I’ve got a second blog which I set up in July 2012 and I don’t want to make the same mistakes I made with Miraculous Ladies, my first blog.

So my problem is, I don’t really know who my readers are apart from a few. This is one area I’ve neglected. I’ve been busy writing articles but not bothered to grow an email list.

I think the best thing for me to do is to focus on building a list. What do you advise?

Thank you Michael.

    content marketing up · August 9, 2012 at 7:29 pm

    Yes June, building a list and relating with them is the best thing to do with your blog. Don’t make the mistake of starting a blog without making plans for email marketing is failure, even before you start.

Saeed · August 9, 2012 at 2:12 pm

Hmmmmm, what a mind blowing and an epic shit content you’ve written, Michael.

After reading the post, I realized that you implemented all the steps in the post
and that shows that you know what you’re talking about, and talk about what you know.

Like I said the other time, posts like this will keep me glued to your blog all day, Mike.

Once again, thanks a lot for sharing your insights about writing epic shit contents.

You rooooooooock.


    content marketing up · August 9, 2012 at 2:23 pm

    I wrote this post to help content writers understand what epic shit is. Kind of scary at the surface, but I’m glad you liked it Saeed. You rock, too!

Ahmed [email protected] To Start Blogging · August 9, 2012 at 1:48 pm

Amazing post Michael.

I will try to use it to create my next epic content. Maybe it will be viral content.

Ahmed Safwan

Theodore.N · August 9, 2012 at 1:32 pm

This has often be the problem. but the issue is that we always hear advice like this but most bloggers don’t actually practice what learn. I always visit this blog and other good blogs out there like problogger and entrepreneurs-journey because i know there are a lot of new things i will learn that can boost my own blog if i apply them, but most bloggers often visit other blogs just to comment and get some traffic. Therefore learning is never enough, we must also apply.
Thanks Chibuzor for sharing.

    content marketing up · August 9, 2012 at 2:24 pm

    Hey Theodore, I understand what you’re trying to say. Yes, At some point, taking action is important after getting all the secrets, tips and steps. Without action, we can’t get the desired results. I appreciate your comment. From you heart – THANK YOU! · August 9, 2012 at 5:45 pm

    a lot for sharing your insights about writing epic shit contents.

    You rooooooooock.

dan · August 9, 2012 at 7:10 am

very true micheal!! detailed list…
thanks for sharing this ideas

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