The holiday season is fast approaching, and most companies are starting their marketing strategies in line with it.
Knowing that every single company is planning out their promotion plans and strategy for the holidays, you would wonder what could make your marketing stand out among the others and what are the essentials that you should always execute for your strategy.
If this is a concern for you, this article is the right read for you since this will show you five different social media marketing strategies that you should incorporate in your plans this holiday season.
Choose the Right Channel to Advertise Your Product
Every company has their different aims for measuring success. Social media can help them achieve success, but the question is what social media platform will you use? All social media platforms have their different specialties and aims, which will help you in your business.
First of all, you should know who your target customers are since this will be the primary basis on what platform you should be prioritizing in using and making active.
For example, your target customers are businesses and companies; you should be using B2B platforms such as LinkedIn since it is a professional platform for various companies. You can message them directly in the platform and offer your services to them.
Another example is if you are targeting the millennials and the younger age group, you can venture in using Instagram since most of the younger generations are looking for visual content when buying products online.
You capitalize that opportunity by preparing different aesthetically appealing content and posts to catch their attention.
If you are having problems or experiencing difficulties regarding social media platforms, there are many guides online – Facebook marketing guide, Instagram marketing guide, and more.
But these just help for knowing how to use the platform. All the work for understanding what is/are the platforms you should use will all boil down to you. Just remember your audience, pair it with the most appropriate platform, and you are good to go.
Remember to Humanize Your Marketing Campaign
Humanizing your marketing campaign is necessary for every e-commerce brand. You need to build a more engaging atmosphere for your audience to ensure their loyalty and retention to your brand.
Another reason is to avoid the feeling of the unimportance of the other end of the communication event. Especially this holiday season and it’s the season of giving, you would want to connect with your customers emotionally.
Here are three ways on how to humanize your campaign:
Engage with your audience. Your main aim is to post different ads for your brand, but that’s bland. You need to ask for your customers and audience’s feedback and spark a conversation from there. Let them know that they play a vital role in your brand. Never forget to thank and take feedback from your audience simply.
Add humor whenever possible. Humor is an excellent factor to put in your contents. It can give a little twist to your contents and provide a different view to your audiences. Also, it can quickly get the attention of your viewers. But remember to always keep a balanced amount of humor and formality in your contents.
Speak on a language your fans understand. By knowing your audience, you would also know what the most common style, jargon, or lingo they are using in their everyday interaction are. Incorporate that language to your content so that it will not be difficult to connect with them.
Provide Value To Your Followers
Even if you need lots of promotion for your brand, never forget the people who make your brand work, your audiences. Provide value to them by featuring them in your social media accounts because this is a cheap way to get loyal customers to your brand.
Providing continuous value will undoubtedly give you various customers exhibiting “brand love” to yours. Never forget to always engage with your audience.
One way to provide value is by asking questions to your audience. Ask about your service to them and your products this holiday season.
In this way, they will feel important because you are soliciting comments to them about you.
You can also give suggestions to them. You can enter the conversation and suggest or share sites that are related to the holiday season that your customers might enjoy.
Lastly, if there are any problems, you should also be ready and willing to help them with their questions.
Be Consistent With Your Content
Your content should be well-planned to fit with your marketing strategy for the holiday season. It’s a no-brainer that you should create a content plan that is consistent for your brand, especially with the holiday season is just around the corner.
Start by planning your content strategy along with different goals and aims of your whole campaign. Make sure that it is along with the goal of your entire marketing campaign. Next is that you should plot every content in a calendar to schedule your upcoming posts. It can also help you track the success and shortcomings of your postings.
Lastly, you need to create a distribution plan because distributing your content consistently will positively influence your content production.
Always Measure Your Data
You should start analyzing and monitoring your return of investment or ROI for improving and checking of the success of your campaign.
Investigating it can help you know what the appropriate investments for your marketing promotions are. Otherwise, it can help you to know what is inefficient in your plan as of the moment and make changes from there.
Your primary goal is to create a high number of conversion in your e-commerce store, and after achieving that goal, you would want to earn more and more conversions each day. By monitoring every data from your data, you can always maximize the potential of your campaign.
About the Author – Andi is a frequent traveler and freelance writer. She is passionate about covering topics on travel, business, and technology. In her spare time, she enjoys baking and spending time with her dog named Akira.