Conversion is what site owners want, right?      SEO Copywriting

You can get more clicks, blog readers, targeted organic traffic and more money if you optimize your content properly.

SEO-copywriting is the creation of such texts for websites, through which this transformation takes place.

Copywriters are responsible for more than filling the volume of an article with text.

Every article a copywriter authors should seek to engage his or her audience, making them want to spend time on the site or even return to explore every web page.

It is not only the phrasing of the body of an article which helps captivate readers, but nearly every aspect of the writing: the title, text structure, external design, and visuals are all equally important.

Here are some great tips that can help you become a superior copywriter for your next assignment.

1). Use Catchy Titles

Before the reader even begins scanning the introduction, they have already begun to make judgments on an article based on its title or headline.

Even a groundbreaking article will often go unnoticed if it uses a title which is bland or misleading.

In addition, search engines place special weight on a title; by incorporating keywords into the title but keeping it succinct, (ideally beneath 66 characters without spaces), you can boost the search rank of your page substantially.

2). Use Numbers In the Headings

Numbers grab attention of your readers and help them to process information in manageable, discrete chunks.

A recent study suggests that titles which incorporate numbers receive 20% more attention on average over those which use only words.

Some good example titles that make use of this technique are “5 Major Mistakes in Site Promotion”, and “21 Tips for Beginning Bloggers”.

3). Keep It Simple

Thoughts should be expressed using simple words and phrases. This is important because it makes sure that you will be able to reach a wider audience.

Complex expressions can repel readers, even if your grammar and spelling are impeccable.

4). Make Lists

Structure your material into lists whenever possible. Nearly 70% of the pages which top search engine indexes present their information in list format, according to recent studies.

Readers are much better able to handle your material when it is presented as a list, and it makes them much more likely to read to the end of the page, which likewise helps increase your popularity.

5). Use Subheadings

As articles become more lengthy, subheadings are a good way to break up the material.

Any article more than 300-400 words should definitely make use of this technique to help your readers stay organized as they crawl through the information you present.

Besides psychologists proved that the reader is much easier to read the text, which is divided into subheadings. Solid and convoluted text often do not even want to read, let alone finish to the end.

6). Use Varied Typesetting

Use bolding and italicization to emphasize keywords and important points. In addition to helping target the eye on these phrases, the and

tags also help let search engines know that the words contained inside are important.

7). Use Conscious Design

Make decisions about the placement and coloration of your article consciously.

Figures, photographs, fonts, and colors are all useful tools for breaking up large blocks of content and helping to draw in readers who might otherwise not be interested in your content.

8). Use Illustrations

Articles should be written for people first, not for search engines.To this extent, it is important to make sure that your articles are properly illustrated with relevant photographs that will help people quickly understand the topic you are writing about.

Carousels, photos, and videos are all great ways to add multiple forms of media into your page.

Most people surf the Internet for fun and their attention to the page will be relaxed. They’ll concentrate only if they look “catches” from the text something interesting for them fragments of phrases, images, animation.

But it is necessary help the reader. Therefore, be sure to decorate the material when writing the article and placing it on the page.

9). Use Quotations

The commentary of experts in the field can lend credibility to assertions you make, especially if they agree with your argument.

Webmasters, bloggers, and researchers are all valuable resources who can help both humans and search engine programs associate your article with a good reputation. Also you can add links to the prestigious blogs and sites.

10). Be Honest to Readers

Readers can sense deception; insincerity in your article and the use of readily evident underhanded tactics to optimize your search rank will come across as dishonest, and damage your reputation with readers.

At my practice, I made sure that the articles are written from the heart, have a greater response from readers than the article, where I try to hide my true opinion.

Share your #1 copywriting tip in the comment below. See you there

Author bio: Korah Morrison, writer at and writes about seo, blogging, social media and internet marketing.


DesignN · February 21, 2013 at 9:30 am

Along with above tips you can follow one more tip that could be mandatory. Content uniqueness and worth reading, unless you bring out something new on web nobody will read your content also not going to share with other too. So keep researching over new update on the topic you wish to write.

sara · December 23, 2012 at 5:34 am

Hi Michael,
This is a great post. It’s important to remember that SEO copywriting is much more than keywords and link-building. It’s creating selling web copy too!
Thanks for the share!

Arthur Sparks · December 13, 2012 at 3:40 am

Search engine optimization is important aspect of all types and sizes of online business ventures. Even for small businesses its essential to get noticed and get ahead into their venture. Quality of SEO decides the success level of a website, as search engine ranking is highly dependent on this factor but simply good SEO is not enough if the visitors don’t find anything exclusive that can make them to stay.

Alyssa · December 7, 2012 at 6:34 am

Great post! The best SEO Copywriting really is all about identifying your target audience and addressing their specific needs. I recently completed Heather Lloyd-Martin’s certification course and love how she outlined an easy, step-by-step process for doing this effectively.

    content marketing up · December 7, 2012 at 8:22 am

    I have to agree with you Alyssa. Identifying your target audience may seem cliched, which is because it’s true. Thank you so much.

sofiya · December 4, 2012 at 7:15 am

Hello Michael
Excellent and very imprtant post. SEO offers a platform for corporates, entrepreneurs, as well as individuals to promote their products and services across the web by helping them rank on top of search engines. The real essence of SEO is to ensure that profitable results are achieved regardless of the financial crises broadening and intensifying at every stage and suffocating the global economy.

    content marketing up · December 4, 2012 at 8:46 am

    Thank you so much Sofiya. My goal of writing this post is to make it easier to bloggers to start earning some cash from their sleepless nights.

Softswitch · November 30, 2012 at 12:36 pm

Excellent Post and Thanks for share it. It’s great to see you clearly explain how commenting can hurt or help your business. Thanks for your informative posting, it’s great and really very helpful, thanks again.

[email protected] development in noida · November 20, 2012 at 9:34 am

Dear Admin,

Thanks for providing an effective Blog that offers complete synchronization between creativity and information.Your Blogs meets all the requirements of the readers and is user friendly and provide the best and best information to the reader.

Thank you so much for share the great information…!!!!

    content marketing up · November 20, 2012 at 10:25 am

    You’re Soniya, and you left a comment on my copywriting post – thank you.

Wilson Mann · November 18, 2012 at 3:29 am

I was really glad I got to visit your website today, these are awesome tips, really cool. I found myself nodding in agreement with you everytime I go to the next number.

Clarkmartin · November 17, 2012 at 7:42 am

Hi Micheal
Excellent Article. I agree with you.
You summed up SEO copywriting tips beautifully, Annabelle.
I would only add few tips that will increase the SEO value of the copy:
1- Using keywords in the blog image file name separated by _. For example if you blog about Twitter marketing tips, your blog image file name should be: Twitter_marketing_tips.jpg.
2- I agree with you 100% on not obsessing about keywords density especially that Google Panda ranking depends on quality content that people will trust and share
3- Also Google Panda hates redundancy which is major trap that some copywriters fall into, aiming to send a consistent brand message. Yes, they are promoting the same brand but each copy has to be unique and informative.

Thanks for share Important tips.

Philemon Canuee · November 11, 2012 at 7:44 am

These copywriting tips are really cool as the headline says. Thank you Michael for writing this and I hope to learn persuasive writing from your blog. Keep up the good works.

    content marketing up · November 11, 2012 at 3:49 pm

    Sure, keep your eye fixed on my posts. I’d cover other topics that are closely related to copywriting. Thanks for your comment.

Hope Longinus · November 11, 2012 at 6:23 am

Copywriting skill is the best so far on the internet. It’s really helping me a lot in my content marketing effort. And your basic tips are fantastic. I like your blog as well. Thank you.

Daniel · November 10, 2012 at 12:11 pm

SEO offers a platform for corporates, entrepreneurs, as well as individuals to promote their products and services across the web by helping them rank on top of search engines.

    content marketing up · November 10, 2012 at 12:13 pm

    You’re right Daniel. Search engines are good marketing platforms.

Clarkmartin · November 9, 2012 at 9:45 am

Hi Michael

Excellent post Thanks for share it. Also Google Panda hates redundancy which is major trap that some copywriters fall into, aiming to send a consistent brand message. Yes, they are promoting the same brand but each copy has to be unique and informative.

    content marketing up · November 9, 2012 at 11:02 am

    You’re right Clark – the brand message needs to be unique and valuable. It’s good to have you on my blog. Thank you so much.

Anny · November 7, 2012 at 5:59 am

Hi, I agree with every statement that you have made in the post
and I really appreciate your effort in gathering up the information.
Thanks for it.

Mark incense · November 6, 2012 at 6:20 pm


Excellent post man! your tips look very helpful for the newcomers.Thanks for sharing such an awesome post.Keep on writing.


    content marketing up · November 7, 2012 at 12:54 am

    I’m glad I could help you Mark. Please visit again.

[email protected] Houston · November 5, 2012 at 7:44 am

Dear Admin

What a great article i am searching in google from couple of days about “10 Cool Tips for Successful SEO Copywriting” but didnt find any great way,but my search came to an end after visiting your blog.!!!Do you have any more related articles or ideas related to “10 Cool Tips for Successful SEO Copywriting”,it will help me in my further research work…Will keep following your articles…


    content marketing up · November 6, 2012 at 9:38 am

    You’re most welcome Ria. I’m glad my copywriting tips helped you a lot.

Chimezirim Odimba · November 2, 2012 at 9:04 am

I love the point you made when you said people are going to start judging your content just by the headline you give it. This means that majority of your visitors will only read your headline. Therefore, it is important that we learn to devote more time (and thought) into crafting headlines that touch our readers’ emotional buttons — That make them want to read what we have to say.

    content marketing up · November 6, 2012 at 9:43 am

    I hear you Odimba – “devote more time to crafting headlines that touch the heart.”

Jason James · November 2, 2012 at 3:29 am

I like the keep it simple step. It’s so easy to go overboard once you get into a writing mode, and trust me, it’s so easy to enter once you pass the 500 word mark on an article.

    content marketing up · November 6, 2012 at 9:44 am

    You’re right Jason. Keep reading my blog for more helpful copywriting tips.

Norm @ websites for accountants · November 1, 2012 at 1:35 pm

No cool tips list about seo blogging would be complete with including a tip to use Google’s Authorship markup. I see more and more of these listing in the search results, and having a lower position in the SERPs show up with your author picture, goes a long way to improving your click through rates.

    content marketing up · November 6, 2012 at 9:46 am

    For pointing out Google Authorship markup, you’re my good friend now. Thanks a bunch!

Lexy Heigh · November 1, 2012 at 8:01 am

Am really happy to read this post. Thank you for share this and keep sharing.

Ben Troy · October 31, 2012 at 8:37 am

copywritig is work or both social and economic, the copywriter should know exactly the customer’s behavior and draw a dream for them

    content marketing up · November 6, 2012 at 9:50 am

    Hey Troy, you always comment on my posts. I want to say a BIG thank you.

Travel Writing Service · October 30, 2012 at 6:40 am

The list of tips are great and few tips are very simple, but plays an essential role in attracting traffic to the blog post. Copywriters should keep these points in mind, then definitely they can target a huge group of audience.

    content marketing up · November 6, 2012 at 9:51 am

    They’re basic and simple tips, but they’re proven to work. You should apply them to your blogging career.

Theodore Nwangene · October 29, 2012 at 3:24 pm

Interesting post Mich,
How was your weekend? i hope you had lots of fun over the weekend.

Regards your post, I love all the tips indeed but my best among all is the heading. That is the first thing that will determine if your article will be read or not.

Another one is the image, you know what they said that pictures speaks a thousand words. So it is also imortant that you use some pictures that are are attracting and that will add more flavour to your article. This is because personally, there are some pictures i will see as the featured image of a post, even if i didn’t feel like reading the post initially, that picture will draw me to open it.

Aside that, all other tips are superb man.

Thanks for sharing such a great post.

    content marketing up · October 29, 2012 at 10:37 pm

    I agree to that using pictures is good. In fact, a relevant picture can convince more people to read your content. I feel you man. God bless you for always reading my posts.

Sanjib Kumar Saha · October 29, 2012 at 1:57 pm

The article was really impelling. It had somethings really good to say. Like using numeric in headlines, being honest to the readers and using conscious designs and layouts. Great tips for the novices. I would love to forward it people who really want to learn.:)
Thanks for the share.:)

    content marketing up · October 29, 2012 at 10:43 pm

    Every writer is still a learner. At one point or the other, we need the basic info to keep from drowning. I love your comment – it lifts my soul.

Benson Satse · October 29, 2012 at 12:08 am

This is indeed the best SEO post I’ve ever read. Thanks so much for this powerful post – I’m going to put it to work right away. You’re a great writer Michael.

Steven Jude · October 28, 2012 at 2:43 pm

Great blog post. What you said about catchy titles is so true for SEO copywriting. After all, the titles are what would make people decide if they would read your content or not.

    content marketing up · October 28, 2012 at 6:15 pm

    The title is so important – it’s what determines whether you get a click or not.

daniel · October 26, 2012 at 4:08 pm

Cool tips from a Professional!

Thumbs Up!!!!!!!

Comments are closed.