Did I just say fast?
Well, “fast” may have several meanings to a lot of us, because of our perspectives and experiences online. Correct?
But I’m not saying you can dominate Google first page ‘like’ today.
All I’m saying is that you can optimize your content according to what Google wants and within 30 days, which is pretty fast, your rich content pages could rank higher.
How possible is that?
Last week, I did a post on “SEO Strategy.”
It was a kind of overview of how I built 3 niches sites and within 10 days, I was able to rank the pages higher in Google.
To me, that’s pretty fast compared to other bloggers who struggle day in and day out to please Google with their generic blogs.
My goal with this post is to clear the stumps off your path. And to show you the step by step route to actually dominate search engines, even though your competition is stiff.
Did you know that quality content is not the only factor that can make a web page rank well in Google?
When I discovered this shocking truth, I took a deep breath and changed the way I optimize and build links.
The truth is that Google is not interested in your homepage per se. And your target audience doesn’t necessarily need your homepage – because that’s not where the answers they need are.
Stop building massive links to your homepage. Focus your attention on the content pages. It’s like using a stone to kill two birds.
When you focus on the inner pages and try to improve their rankings higher in Google, you’re actually improving the homepage also.
For instance, this particular post can be found when you type (www.contentmarketingup.com/rank-content-pages).
Now, each time I share the link as it is, I’m actually adding relevant SEO juices to the homepage as well, because they’re connected.
So, one of the reasons why you’re not dominating your niche, is because you’ve been so mindful of your homepage. I see a lot of content marketers who waste time beautifying their index pages.
Although it’s the base of your website, but it doesn’t really count that much – please focus on the inner pages and you’ll get better SEO results.
Actually, several factors can contribute to make a webpage show up in Google when users search for the primary and related terms.
If your niche is highly competitive, you’ll need to wait another 2 – 6 months to actually rank your latest blog post. Sorry, but that’s the truth.
And if you’re a regular reader here, you’ll know that I prefer you get your feet soaked in other niches, before starting a “blogging blog.”
Remember, 87% of the successful and six figure bloggers around all started out in other profitable niches.
They first established strong brands in health, entertainment, computer, business, franchise, family & relationship and other profitable niches, before starting a blog in the “make money online niche.”
If you read their blogs today, what they basically do is that they share their daily lessons with you. The lessons they learned from their businesses as a whole, not from their blog.
That’s a tough question, but all hope isn’t lost yet. Let me illustrate with my niche sites, which I launched on the 12th of February 2012.
The niche I’m into is health. You and I know that the health niche and other sub-niches that are attached to it are competitive.
But I managed to build 3 niche sites, and naturally took all of them to Google front page. Did I use blackhat techniques?
Give me a break – I don’t even know how to do that rubbish. Even when I was in college, I never wore a black hat, because when I see anyone wearing it, I’d assume that the person is a gangster. And I still do – that’s my mindset. Pardon me.
Just kidding, but I never used any backyard technique.
In fact, I still use the same SEO strategies that I’ve been using, even before Google Panda, Penguin and EMDs were rolled out.
Listen to me, SEO hasn’t changed in its concept. It’s only the application that’s changed a bit.
For instance, keyword research and targeting are still vital and would continue to be a key factor, but keyword density is a thing of the past.
So, if your niche is competitive, let’s say the health or internet marketing niche, how do you survive? Also, how can you push your content pages higher than they are now?
I’m not going to bore you with old ideas that don’t seem to produce long term results. Instead, let’s me show you the best SEO structure that’s proven to work.
It worked for me in my niche sites and for my authority site (the one you’re reading now). I’ve used clear content structure to dominate search engines.
Did you know that content marketing is highly competitive?
Here’s the data I got when I searched for “content marketing” using Google keywords tool:
[content marketing] — 14,800 (global searches) and 5,400 (US local searches)
Over 14,000 potential customers want to use content marketing and to boost their marketing reach, globally.
Can you look at the local searches for that term? In the United States alone, 5,400 real-time prospects searched for my kind-of-business last month.
This is good news, because now I know that I’ve an audience waiting to buy my products and services.
But these persons are no idiots. They can actually tell when your product is valuable or fake. Maybe not instantly, but later on – so be careful with your offers.
See, when you search for “content marketing” in quotes to weed out irrelevant pages that are targeting that term, you’ll not find my blog.
Even though I publish quality and detailed content weekly, Google didn’t rank me.
What have I done to the almighty G, at least they should have felt sorry for a poor young man.
Am I talking to someone at the other side? Unfortunately, this is the situation of SEO for several content marketers.
When Google doesn’t find their content pages worthy to rank on their homepage, they complain. They choose social media marketing and start to tweet their lives out. They slave away wondering why they’re not moving forward.
If Google isn’t ranking your web pages, don’t worry. They’d have no choice than to pick you up if you follow a simple SEO structure that doesn’t fail.
That’s what I did and I excelled. In other words, I left the keyword “content marketing” and looked for the symptoms….
If you’re really serious about search engine optimization, stop looking at the problem you want to solve.
If you do, you’d fail because top blogs and media sites have already dealt with the problems. For instance, you can’t launch a News Blog today and expect to do better than CNN.
That would be a failure, even before you start. CNN and other authority blogs have already solved most of the problems that your target audience is facing.
What you MUST do as a smart content marketer, is to address the symptoms.
Yes, those BIG sites don’t have time to talk about the symptoms, because potential customers who search for tips on how to eliminate the symptoms of their problems aren’t many. They’re fewer than those searching for the key term.
If you’re new to blogging or just starting to gain traction, my advice to you is that you should STOP competing. Competition will drain you and eventually push you out of the blogging ladder.
This is where it gets even tricky and interesting. Anytime you build a blog or website and your goal is to push other pages off and take their positions in search engines, you’ll fail.
The reason for this is because domain age, and high PR backlinks pointing to your competitors pages are still juicy and search engine spiders love such signals.
In fact, spiders see those as social signals, not just backlinks. So, instead of striving to outrank other web pages that came before you, start complementing with SEO STRUCTURE.
Use a robust content marketing strategy to dominate Google homepage. How?
Don’t go after the problem, go after the symptoms. To explain this concept better, this is what I did with my blog.
During my research, I discovered that small, mid-size and corporate business owners have problems with content marketing.
In other words, they want to embrace it and use it to grow and profit. But they don’t know how. So they need help.
In a nut shell, content marketing is the CORE, but there are symptoms which must be addressed.
“SEO content writing” is one of such. “Email marketing” is also one of the symptoms that business owners want to get right.
As a small business owner myself, I can write extensively on the two terms above and begin to dominate search engines quickly.
Let’s go to Google and searched for “SEO content writing” without the quotes. I’m enjoying the #2 spot and I’ve occupied that spot for the past 5 months.
Here’s the result that I got:
Also, I want you to search for “guest posting 101” without the quotes, I’m sure you’ll find my content page sitting at #1. See the screenshot below…
Even though guest posting is POPULAR, I still dominated #1 spot. Wow!
I’ve about 10 different key phrases & pages like the ones above, which are generating organic traffic to this blog every single day.
The blog is still about content marketing, but I couldn’t survive the competition, and so I decided to address the symptoms not the problem.
Yes, guest blogging and SEO are typical examples of smart content marketing. That’s how you can dominate any search engine no matter the competition lurking against you.
I promised to keep you updated on my journey and I’m not going back on it. You already know I made my first sale after 10 days, and the commission was $11.34.
On the 12th of March, my 3 niche sites were one month old and so far, I’ve made 7 sales. After all the deductions, I saw a total of $74.21 on my affiliate account.
Content marketing is really beginning to pay off BIG time. I decided to experiment with these niches sites, and I must say that I’ve made a wise decision this year.
My humble advice to you: If you’re struggling to make money online, it wouldn’t hurt if you can try your hands on niche site marketing. At least, start off with one niche site.
Narrow your niche and target one particular product ONLY. Later on, you can diversify and establish an authority – for more passive income.
To avoid severe competition, I wouldn’t want to list my URLs here and I advice you not to do that especially when you’re just starting out.
My web pages are still ranking well for the target key phrases. Remember, I didn’t go after the competition in order to push someone’s site off and occupy the position.
Instead, I researched the symptoms of a particular health issue and registered a domain name around it. I wanted to answer a question and get paid for doing so: that’s definition of content marketing.
This is what I mean: If I want to promote a product called “snoring supplement,” which can actually stop excessive snoring habits, when buyers use it, I’ve to target the symptoms more because the real deal.
If I register a domain name that targets the problem, it’d be difficult to rank the pages, let alone make money with the product.
Looking at it from the ‘symptoms aspect,’ I’d register a domain name that addresses at least one of the symptoms. (E.g. getridsnoring.com or stopsnoringhabit.org).
None of those domain names are mine. I don’t even know whether those names even exist in the first place. You just caught me red-handed, right? No way!
By targeting the symptoms of a particular problem, you’ll be able to dominate that niche and trounce every competition that’s standing on your way.
In 30 days, my niche sites have already gained a handful of backlinks, which I never built. Hahahaha!
Yes, I commented on few authority blogs, but I never distributed a press release or tweeted about the sites.
Somebody else did because they found the content helpful, and decided to promote it for me.
Remember, my target audience knows nothing about link building or website promotion. So, I guess they did it in love and because they wanted to.
The good news is that my content pages are ranking so well, and getting stronger by the day. The sales are rolling in little by little, which is my strongest motivation.
From my explanations so far, do you think that search engine optimization is still relevant to you?
I want to clearly state here that competition is not really a bad thing.
Because when thousands of internet marketers are targeting a particular niche or topic, it means that there would be thousands of symptoms to address.
That’s where you come in. That’s where I come in.
What’s your take? Leave a comment and let’s get the ball rolling. You’re awesome!