There are more than 4 billion web pages indexed on the internet. If a visitor or potential client comes to your page among these billions of pages, you should do everything that you can to turn that luck into a long-term relationship.
The problem is that many people are skeptical of most websites that they come across on the internet and that’s for a good reason. How can you overcome their skepticism?
With these four pieces of content, your website will immediately establish more credibility.
#1 Relevant, Evergreen Content
When you give a new visitor information that is new to them, they can learn that you are a site with knowledge to share. This will make you more credible from their perspective.
One of the best ways to do this to create evergreen content.
Evergreen content can be the bread and butter of any good website blog. When visitors stumble on your site and find something that interests them, you want your site to give them valuable information.
There are many different ways that you can post or share useful information through evergreen content. Let’s say that you are running a marketing agency that focuses on editing advertisements and editorials. You may create the following evergreen content:
- 5 Ways Grammar Can Kill That Conversion
- How To Proofread An Ad Set
- The Top 3 Things Remembered About Your Ad
Each of these pieces of content will have a plethora of useful effects on your business’s web page, including:
- Improve search rank
- Provide useful information
- Prove credibility
- Promote your service
As you can see, evergreen content is a must on most websites for a variety of reasons.
#2 True Testimonials
Your website needs to earn the trust of every visitor that lands someone on your blog, and one of the most successful ways to build that up is to include testimonials and reviews on your site when applicable.
Visitors are likely to be wary when they first arrive at your site. They’re unfamiliar with who you are and what you are offering, so skepticism may win out over your website’s design.
One way to sway them in your favor, however, is to break down that wall with some true customer or visitor testimonials. These testimonials must be real and tend to be more effective when a photo or video is included alongside the testimonial.
By letting the visitor see that other people have stumbled onto your page and then left satisfied, you’re telling your new visitor that you have something worth staying for.
The longer they stay, the more likely they are to become a customer or client of your business, and that is what matters most!
Bonus: Boost your social proof!
While your company may not yet have much social proof, having these testimonials can help you to build some. When visitors read about how other customers view your services, they’ll gain a better opinion of your business.
#3: A FAQ Page
Visitors to your website are likely to have some questions, and many times, those questions will be asked over and over again as people visit your site. Depending on what your website is about, this might take up a lot of time out of your management office hours.
An easy way to show that you have respect for the questions that your customers have is to create an FAQ page. On this page, you can cover the most commonly asked questions that visitors should know about the objects or content on your website.
#4: Reference Pages or Articles
Don’t fall into the trap of believing that you have to answer every question that a customer might have through content posted on your page.
Part of what it takes to look like a more trustworthy and real website is to be willing to link out to other websites when necessary.
Do you know that your clients are curious about a new ad management tool, but it isn’t an important topic to your business?
Link to a thorough video review of the product. Do you have a set of recommended websites associated with your business niche? Create a reference page to link out to them.
Consumers and page visitors are always going to be more likely to trust you if your main goal is making sure that they get the information they seek, even if it means sending them somewhere else.
Content is Key
In time, your true reputation will grow, but you need to focus on improving your perceived and initial reputation when your website has not yet established its credibility.
Doing this can seem overwhelming, but you can make a big difference in how your business is perceived by merely incorporating these four types of content.
About the Author – Sabine Ghali is Director at Buttonwood Property Management, a rental property management company in Toronto.
She is an entrepreneur at heart who endeavors to help investors create real estate wealth over time in the Greater Toronto Area. Sabine is published in a number of media outlets, including Toronto Sun and Gulf News, among many others.