Have you decided to give paid social media marketing a change this year?
Every digital marketer knows the power of social media for business success, but paid social is another story.
Independent research by Hubspot and Sprinklr found that paid social media is both undervalued and underutilized among marketers. Spending by businesses on social ads lags behind consumer attention by 50%.
While many marketers will continue to miss out on a valuable opportunity with paid social media, it’s clear that it’s time to make a change.Read more
All you need is one business facebook page – to reach your customers.
The natural audience reach of Facebook can be a very lucrative source of customers. However, Facebook is changing and the natural reach of a business page is declining in direct response to these changes.
Social media, as a whole, is walking a tightrope between user experience and engagement, as well as shareholder investment returns. It is a thin line to balance on and they do not always get it right.Read more
How can you turn readers into RAVING social media fans?
Having social media influence means you can create triggers to educate, and persuade others to take action – especially to share your posts.
As a blogger, the biggest challenge you’d ever encounter after hitting the publish button is reaching out to online users who can willingly share your content to a wider audience.
I don’t know about you, but when I started doing content marketing in 2011, I made a tone of mistakes. Of course I didn’t realize that even a rookie mistake can cost me a profitable business.Read more
Do you want to get more traffic and income?
SEO by far has proved as the most reliable and preferred way of creating a strong online presence for any business website.
However, with social media making its way slowly and steadily in the bastion of marketing, there is a need to blend various search engine tactics with social media strategy to make it in the big league.
And get the best ROI for your marketing efforts and investment.Read more
Is Google+ a must for you?
If you’re a serious online blogger, you are probably always looking for new ways to get more traffic and readers on your blog or website.
More traffic means more money from ads, affiliate links, and product sales, right?
If you are looking for good ways to get more visitors to your blog, joining Google Plus, Google’s social media site, might be a quick and easy way to do it. Let’s explore why.
Are social signals good for SEO?
You already might know the value that any high ranking SEO commands, but to figure out the ways on how to improve the site ranking can prove to be a learning experience.
No doubt, good links are relevant enough but one cannot ignore the relevance of social signals.
Before talking about the relevance of social signals, it is worthy to spare some efforts on understanding that, what exactly does a social signal mean?Read more