We all know the unwritten rule of the internet: if it’s not on the first page of Google search, it doesn’t exist. In fact, 95% of searchers won’t go further than page 1 on Google. That leaves only 5% of traffic to all the websites that didn’t make it to the top 10 search results.
Yet, ranking high on Google search doesn’t necessarily mean that people will click your link.
We at Chanty have been through a lot trying to build our SaaS startup from scratch (and getting it in front of the prospective customers) for the last couple of years. So, we know a thing or two about digital marketing and, especially, SEO.
In this article, we’ll share 20 expert tips for hiring a freelance search engine optimization (SEO) Specialist to help increase traffic to your business website or blog. These tips range from what to look for, where to find it, how to hire for it, and what you can expect to pay.
SEO Specialist pay rates vary greatly. What they charge depends largely on the work they do. Below are average rates charged by mid-level freelancers in the U.S., based on the type of freelance SEO projects they’re hired to do.
Sample SEO Specialist rates for US based freelancers
Content Marketing is all about creating, publishing, marketing and distributing online material in order to subtly or overtly promote a business so that more interest is generated in that business’s products and services.
Affiliate marketing, on the other hand, is performance-based whereby a business gives its affiliates a commission every time they generate a sale or other specified action for their product or service.
If you look at these two definitions side by side, you can easily see how content marketing can help affiliate marketers become quite successful. After all, a lot of the content you view online – is a result of affiliate marketers intelligently using content marketing.
Now is probably the best time of the year to revisit, upgrade, or set up afresh your SEO campaign and strategy.
SEO no doubt continues to evolve, thanks to the consistent algorithm updates Google and other search engines continue to put in place. Google, for instance, continues to target PBNs (Public Blogging Networks), a fact that has made them really less effective in generating search traffic.
Other ways such as keyword optimization still work, but it requires more effort than before if one ever hopes to maximize its usage.
Content marketing is the backbone of most businesses today, especially online. However, the idea of linking content with valuable resources- is gaining its popularity in this modern era.
Whether you are looking for a reciprocal link, forum signature linking, blog comment linking, directory linking, social bookmarking or even image linking- not all of them can ascertain equal results for your website.
Considering link building to be one of the most important aspects of SEO, you may not want to spoil the Google rankings and other search engine rankings for your website.
Search engine optimisation and social media are two interwoven strategies.
Both of these approaches are inbound and organic strategies that look to create an appealing identity that will naturally attract visitors. Regarding social media, high-quality content must be relied on heavily along with a strong and visible brand presence.
Your SEO campaign can improve social media reach, and as many experts have stated, social media can have a significant impact on your search rankings.
The following are six social media techniques that have been shown to provide a boost to SEO: