SEO campaigns flourish on the quality of content, and every marketer is well aware of it.
Since content aids communication with the audience and builds relationships, it plays a vital role in creating audience engagement. Given that SEO success depends on the extent of viewer engagement, no marketer can dare to overlook the power of content.
You have to create quality content that both the audience and search engines like but it is only the beginning. Moving forward, you have to ensure that the content can grab eyeballs by taking it in front of the audience.
You will agree with the common opinion that 2018 can be regarded as the year of deadlines. While it was the European Union that announced the GDPR compliance deadline of May 25th, it is now the turn of Google to come up with a website security regulation.
Google proclaimed the deadline of July 2018, making it mandatory for all the websites to upgrade from the HTTP protocol to a more secure HTTPS grade.
All in an attempt to encourage the best practices concerning stronger web security, this mandate released by Google can be looked upon as a welcome move.
We all know the unwritten rule of the internet: if it’s not on the first page of Google search, it doesn’t exist. In fact, 95% of searchers won’t go further than page 1 on Google. That leaves only 5% of traffic to all the websites that didn’t make it to the top 10 search results.
Yet, ranking high on Google search doesn’t necessarily mean that people will click your link.
We at Chanty have been through a lot trying to build our SaaS startup from scratch (and getting it in front of the prospective customers) for the last couple of years. So, we know a thing or two about digital marketing and, especially, SEO.
In this article, we’ll share 20 expert tips for hiring a freelance search engine optimization (SEO) Specialist to help increase traffic to your business website or blog. These tips range from what to look for, where to find it, how to hire for it, and what you can expect to pay.
SEO Specialist pay rates vary greatly. What they charge depends largely on the work they do. Below are average rates charged by mid-level freelancers in the U.S., based on the type of freelance SEO projects they’re hired to do.
Sample SEO Specialist rates for US based freelancers
Content Marketing is all about creating, publishing, marketing and distributing online material in order to subtly or overtly promote a business so that more interest is generated in that business’s products and services.
Affiliate marketing, on the other hand, is performance-based whereby a business gives its affiliates a commission every time they generate a sale or other specified action for their product or service.
If you look at these two definitions side by side, you can easily see how content marketing can help affiliate marketers become quite successful. After all, a lot of the content you view online – is a result of affiliate marketers intelligently using content marketing.
Now is probably the best time of the year to revisit, upgrade, or set up afresh your SEO campaign and strategy.
SEO no doubt continues to evolve, thanks to the consistent algorithm updates Google and other search engines continue to put in place. Google, for instance, continues to target PBNs (Public Blogging Networks), a fact that has made them really less effective in generating search traffic.
Other ways such as keyword optimization still work, but it requires more effort than before if one ever hopes to maximize its usage.