In simple terms, content marketing is a strategy through which online businesses try to educate an audience about products and services directly or indirectly and boost sales as far as possible.
Generally, content marketing is often perceived by business owners and marketers as a kind of magic wand that is capable of doing many things, such as improving the site’s search position in the search engine results pages (SERPs) of different search engines, generating more traffic, etc.
The main purpose of content marketing is ensuring stable sales.
Growth — that is what one aims for, no?
Once you have established a strong footing in the market, your goal should be to grow even further. And it is not as easy as it might sound.
Breaking through the clutter, keeping up with the latest trends and experimenting with your marketing techniques requires time and money. And if an experiment fails, all the effort and time invested go down the drain. However, that should not hold you back.
A lot of business owners get excited upon starting SEO for their business.
There are actually a lot of people who find the tasks involved in SEO fun. But, most of them get stuck and give up at the results analysis stage. There are just so many figures and technical data that it is so easy to get lost.
This is why SEO is often called the art and science of ranking in search engines. Aside from the creative side of doing SEO tasks, a webmaster must learn how to analyze the results of their campaign and interpret it into doable actions to improve the whole campaign.
SEO campaigns flourish on the quality of content, and every marketer is well aware of it.
Since content aids communication with the audience and builds relationships, it plays a vital role in creating audience engagement. Given that SEO success depends on the extent of viewer engagement, no marketer can dare to overlook the power of content.
You have to create quality content that both the audience and search engines like but it is only the beginning. Moving forward, you have to ensure that the content can grab eyeballs by taking it in front of the audience.
You will agree with the common opinion that 2018 can be regarded as the year of deadlines. While it was the European Union that announced the GDPR compliance deadline of May 25th, it is now the turn of Google to come up with a website security regulation.
Google proclaimed the deadline of July 2018, making it mandatory for all the websites to upgrade from the HTTP protocol to a more secure HTTPS grade.
All in an attempt to encourage the best practices concerning stronger web security, this mandate released by Google can be looked upon as a welcome move.
We all know the unwritten rule of the internet: if it’s not on the first page of Google search, it doesn’t exist. In fact, 95% of searchers won’t go further than page 1 on Google. That leaves only 5% of traffic to all the websites that didn’t make it to the top 10 search results.
Yet, ranking high on Google search doesn’t necessarily mean that people will click your link.
We at Chanty have been through a lot trying to build our SaaS startup from scratch (and getting it in front of the prospective customers) for the last couple of years. So, we know a thing or two about digital marketing and, especially, SEO.