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There’s no need to stress how important it is to create an online presence for your business. With the rise of social media it’s no longer optional, so you’re shooting yourself in the foot if you haven’t got, or are not working on your online presence and digital marketing techniques.

Every business needs customers, and customers are either secured by recommendations (you did a good job and your customers spread the word), outbound techniques (a sales pitch type approach) or inbound techniques — which is what content marketing is all about.

So you’ve had an idea and are at the stage where your invention is actually looking functional and you are thinking it may be time to take it to the world.

But how do you go about doing this? It is one of the most common stumbling blocks as you generally don’t need to be knowledgeable about marketing to be a good inventor but you do need this knowledge and these skills to be a successful entrepreneur.

How much do you really know about your social media traffic? Where is it coming from, exactly?

And most importantly… what works and what doesn’t? Your web and social media analytics can only tell you so much about your traffic and audience; but with UTM tracking links, you can take things one step further to help you gain an advantage on the competition.

In this blog, I’m going to show you how to leverage UTM tracking links on social media.

But first, what are UTM tracking links?

UTM tracking links are URLs that look something like this:

The fear of missing out (FOMO) has only become an official term in 2013; not that long ago for a concept that has existed for as long as you can possibly remember. It’s a timeless angst present in movies, books, and every teen drama series on TV.

Long before the term FOMO was coined, the idea of missing out on the fun happening elsewhere is a relatable experience for anybody. Sitting at home, alone and neglected, was the cliched basis for every teen movie since forever.

So how do we, as marketers, take advantage of this timeless psychological experience that humans can’t help responding to?

Growth — that is what one aims for, no?

Once you have established a strong footing in the market, your goal should be to grow even further. And it is not as easy as it might sound.

Breaking through the clutter, keeping up with the latest trends and experimenting with your marketing techniques requires time and money. And if an experiment fails, all the effort and time invested go down the drain. However, that should not hold you back.

While there are several variations of opt-in pages there are some simple rules an online marketing company will recommend following when designing opt-in pages which generate high-quality leads for businesses.

A Simple Formula for High-Converting Opt-In Pages

A high-converting opt-in page has five main elements:

Lead-in

The lead-in is the very first sentence a visitor will see when visiting your opt-in page and it’s important for the lead-in to hook the reader into reading the rest of the content.

The text should speak to your target market so the moment your visitor looks at your page and reads the pre-headline they should feel an instant connection and want to continue reading the rest of the page.

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