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Article Marketing Internet Marketing

How to Leverage UTM Tracking Links on Social Media

utm tracking links

How much do you really know about your social media traffic? Where is it coming from, exactly?

And most importantly… what works and what doesn’t? Your web and social media analytics can only tell you so much about your traffic and audience; but with UTM tracking links, you can take things one step further to help you gain an advantage on the competition.

In this blog, I’m going to show you how to leverage UTM tracking links on social media.

But first, what are UTM tracking links?

UTM tracking links are URLs that look something like this:

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Blogging Internet Marketing

How to Use FOMO Marketing to Boost Your Social Media Strategies

fomo marketing

The fear of missing out (FOMO) has only become an official term in 2013; not that long ago for a concept that has existed for as long as you can possibly remember. It’s a timeless angst present in movies, books, and every teen drama series on TV.

Long before the term FOMO was coined, the idea of missing out on the fun happening elsewhere is a relatable experience for anybody. Sitting at home, alone and neglected, was the cliched basis for every teen movie since forever.

So how do we, as marketers, take advantage of this timeless psychological experience that humans can’t help responding to?

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content marketing Internet Marketing SEO Tips

10 Content Marketing Tips to Generate More Organic Traffic and Conversion

content marketing

Growth — that is what one aims for, no?

Once you have established a strong footing in the market, your goal should be to grow even further. And it is not as easy as it might sound.

Breaking through the clutter, keeping up with the latest trends and experimenting with your marketing techniques requires time and money. And if an experiment fails, all the effort and time invested go down the drain. However, that should not hold you back.

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Email Marketing Internet Marketing

How to Create High-Converting Opt-in Pages for Your Business

opt-in pages

While there are several variations of opt-in pages there are some simple rules an online marketing company will recommend following when designing opt-in pages which generate high-quality leads for businesses.

A Simple Formula for High-Converting Opt-In Pages

A high-converting opt-in page has five main elements:

Lead-in

The lead-in is the very first sentence a visitor will see when visiting your opt-in page and it’s important for the lead-in to hook the reader into reading the rest of the content.

The text should speak to your target market so the moment your visitor looks at your page and reads the pre-headline they should feel an instant connection and want to continue reading the rest of the page.

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content marketing Internet Marketing

Top 6 Ways How Content Marketing Can Help Your Startup Venture Grow

content-marketing

“Content isn’t king, it’s the kingdom.”
                                                      – Lee Odden, Author

From Jeff Bezos of Amazon to Evan Williams of Twitter, every successful entrepreneur in today’s world was once a startup owner, who fought his own struggle and never chose to give up.

A crucial aspect or a major contributing factor behind the story of these startups becoming a successful household name in the present day was “content marketing.”

There can be an umpteenth number of Ecommerce portals available in today’s market.

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Email Marketing Internet Marketing

5 Personalized Marketing Techniques for Maximum Ecommerce Engagement

Personalized marketing

Salesforce Marketing Cloud Vice President of Predictive and Web Products, Eric Tobias says:

“forward-thinking organizations are already personalizing customer touch points across physical and electronic channels”

With the latest tech advancements, the rise in the field of analytics and behaviors has appeared. It helps you divide your audience into different segments and demographics. As a result, personalized marketing campaigns with social media integrated into them are on the rise and they deliver!

According to a research by Infosys that was carried across 50 retailers in the US, the customer now demand an all-round shopping experience in-store as well as online.

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