Category Archives for Internet Marketing

best cms platform

How to Pick The Best CMS Platform for Your Digital Marketing Team

When it comes to choosing a content management system (CMS) for your company website, the stakes couldn’t be much higher. Although many of the popular content management systems share a lot of similarities in terms of functionality and design, the devil is really in the details.

You want to choose a CMS that will cater to the most important aspects of your digital strategy, and allow you to cover your bases without too much further investment. The CMS that you choose has to be the one that best suits your organizational goals.

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Inbound vs Outbound Marketing: What Should You Choose?

As a small business owner, you need every bit of marketing tactics to spread the word about your business so that it grows and flourishes.

The internet has made it easy for businesses to market and advertise their products and services. This means that you have a choice between inbound and outbound marketing.

This can make it confusing as you may not know which type of online marketing – inbound or outbound – is the best for your small business. Thankfully, once you understand both types of marketing approaches, you will be able to take an informed decision.

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video tutorial

How to Create Effective and Engaging Video Tutorials

By nature, video tutorials have the potential to interest and engage viewers by helping them to learn how to perform a particular task or solve a certain problem.

At first, they may seem easy to create as well since it’s really just a video showing people how to do something. However as much as they are simple in that sense, the fact of the matter is that creating tutorials that are effective and engaging is a bit more involved.

Finding the Right Topic

Before you start to record any actual video footage, you should first start by planning your tutorial to provide yourself with a solid foundation. That starts with one deceptively simple step: Choosing a good topic.

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content-marketing 2018

Content Marketing Strategy for the Year 2018

Over the last decade, content marketing is playing a major- perhaps key role- for companies to reach customers and business associates. Advances in technology, imitating content models, making bloated claims or floating fake information as well as other evils continue to plague this otherwise great marketing too.

The year 2018 may see some drastic changes in the way content marketing operates. Hence, it is vital to get some insights into expected developments to enable content marketers to develop a strong strategy for 2018.

Understanding Content Marketing

New York-based Content Marketing Institute explains the concept as:

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It Is All About the User – How Chatbots Can Make Your Website More Personal

Automation is a very popular term. It allows us to be creative, to think outside the box, take care of our business and enjoy the benefits of entrepreneurship lifestyle. I was introduced to the benefits of artificial intelligence while trying to automate a very annoying part of my work.

Before becoming a chatbot developer, I was a running a small resume writing firm. Collecting clients’ data was one of the most tedious tasks. Online forms didn’t allow clients’ to truly express themselves, while Skype calls and live chat were always stealing a few hours from my work day.

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seo for brick and mortar business

Why SEO Matters for Your Brick and Mortar Business

If you own a brick and mortar business and believe that digital marketing has no place in your marketing strategy, it’s time to update your thinking.

Whether your company currently has an aggressive marketing department or relies mostly on word of mouth referrals, there’s room in your budget and strategy for search engine optimized (SEO) marketing.

In fact, even if you don’t offer any online services, investing time into a solid SEO marketing plan could be the most important thing you do for your business this year.

Not convinced? Here’s how local SEO for brick and mortar businesses can lead to an increase in-store traffic.

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