Blogging has a lot of benefits for businesses.
It works to draw organic traffic, engage customers, build brand awareness, differentiate you from your competitors, convert customers; and it will keep doing all these things long after publishing.
That’s a lot of value for something that’s relatively simple to set up and doesn’t cost you anything (if you’re using an in-house copywriter).
But you shouldn’t just be publishing any old kind of content. As with any kind of online marketing, your blog content needs to be strategic and be written with the customer in mind.
The simple answer to how much you should try to stay in tune with Google algorithm updates is ‘very little’.
This might seem counter-intuitive but the truth is that Google updates its algorithms multiple times a year, as you can see from Search Engine Land’s attempt to follow them.
Google itself is mostly close-mouthed about what exactly the changes are, and quite often website owners see their traffic falling (or rising if you are very lucky) for no discernible reason. But if Google’s updates are so unpredictable, how can you keep your traffic up?
You will agree with the common opinion that 2018 can be regarded as the year of deadlines. While it was the European Union that announced the GDPR compliance deadline of May 25th, it is now the turn of Google to come up with a website security regulation.
Google proclaimed the deadline of July 2018, making it mandatory for all the websites to upgrade from the HTTP protocol to a more secure HTTPS grade.
All in an attempt to encourage the best practices concerning stronger web security, this mandate released by Google can be looked upon as a welcome move.
For reaching customers, influencer marketing has become a remarkably powerful way.
Influencer marketing is a type of digital marketing. As they are highly known in the society, influencers play an important role in branding your product or services. If they like your product or service, consumers will be more likely to buy it.
However, you can get even better results by making your customer the influencers themselves. Here are the exclusive ways to turn your customers into influencers.
If you’re a startup business, tracking your brand’s online reputation is vital to maintaining a trustworthy image. With plenty of places for people to leave feedback — be it positive comments, complaints, or simply customers getting in touch through social media – it can be tricky to stay on top of your company’s image online.
The advent of monitoring software and apps however means these issues can be resolved, keeping your brand image spotless. Below are seven of our favorite apps to track your startup’s online reputation.
ReviewTrackers is a key piece of software for startups looking to track reviews online.
When it comes to choosing a content management system (CMS) for your company website, the stakes couldn’t be much higher. Although many of the popular content management systems share a lot of similarities in terms of functionality and design, the devil is really in the details.
You want to choose a CMS that will cater to the most important aspects of your digital strategy, and allow you to cover your bases without too much further investment. The CMS that you choose has to be the one that best suits your organizational goals.