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Email Marketing Internet Marketing

How to Create High-Converting Opt-in Pages for Your Business

opt-in pages

While there are several variations of opt-in pages there are some simple rules an online marketing company will recommend following when designing opt-in pages which generate high-quality leads for businesses.

A Simple Formula for High-Converting Opt-In Pages

A high-converting opt-in page has five main elements:

Lead-in

The lead-in is the very first sentence a visitor will see when visiting your opt-in page and it’s important for the lead-in to hook the reader into reading the rest of the content.

The text should speak to your target market so the moment your visitor looks at your page and reads the pre-headline they should feel an instant connection and want to continue reading the rest of the page.

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Email Marketing Internet Marketing

5 Personalized Marketing Techniques for Maximum Ecommerce Engagement

Personalized marketing

Salesforce Marketing Cloud Vice President of Predictive and Web Products, Eric Tobias says:

“forward-thinking organizations are already personalizing customer touch points across physical and electronic channels”

With the latest tech advancements, the rise in the field of analytics and behaviors has appeared. It helps you divide your audience into different segments and demographics. As a result, personalized marketing campaigns with social media integrated into them are on the rise and they deliver!

According to a research by Infosys that was carried across 50 retailers in the US, the customer now demand an all-round shopping experience in-store as well as online.

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content marketing Email Marketing

The Ultimate Guide to Writing an Email Pitch

email pitch

Whether you’re launching a new company, announcing a product launch, or you want to share an informative article that you just created, your ultimate goal is to reach as many people as possible within your target audience and demographic.

Pitching your news to the media, journalists, ​influencers​, and bloggers is an effective way to accomplish this. However, it can be difficult to craft the perfect pitch that actually gets your email opened and content picked up.

If you aren’t receiving any responses to the pitches you have been submitting, and you have been sending out hundreds of emails, then it is time to rethink your approach.

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Email Marketing

Kajabi vs. Clickfunnels: Best Online Course Builder

online course builder

Technology has changed the world and how we do things. One of these things is how we take our courses.

Taking courses was an offline thing but now many people are taking courses online. According to a survey by Babson Survey Research Group, more than a quarter (28 percent) of higher education students are enrolled in at least one online course.

It is estimated that online learning industry’s value will top $250 billion by the end of this year. As an expert who has a lot of knowledge to impart, this is an opportunity to tap into this big market.

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Email Marketing Internet Marketing

Best Email Service for Small Business

compare-email-marketing-services

In this article, we’ll compare email marketing services and guide you on how to make the right decision. This is important because if you want to improve your website and you’re looking for the next strategy that will help you achieve your aim, email marketing can help you.

Whether you want to increase the traffic to your website or you want to increase sales of your product, you can’t go wrong by running an email marketing campaign.

Why do you think the saying ‘the money is on the list’ is so popular? Because it is very true. A website owner who handles their email marketing with levity hands does so at the peril of the website’s progress.

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content marketing Email Marketing

3 Ways to Segment Email Subscribers to Boost Conversions

Email marketing has proven time and time again that it’s cheaper, more effective, and easier than other channels.

It blows social media out of the water and should be the primary goal of your paid campaigns. With email marketing, you’re supposed to be able to nurture leads and set them up for the sale.

You know this and I know this, the problem is that nurturing only works if you’re sending the right message at the right time.


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