Having a blog where you generate regular, informative content that focuses on topics relevant to you/your business and your industry can be an effective marketing strategy.
Combine this with proper keyword research and SEO, and you have a great channel to market yourself.
The total number of bloggers in the world is expected to reach 31.7 million by the year 2020. Not to mention, marketers who prioritize blogging are 13X more likely to achieve a positive ROI on their efforts.
The trend in blogging has reformed itself lately to include guest blogging as one of the most effective ways of inbound marketing.
There are more than 4 billion web pages indexed on the internet. If a visitor or potential client comes to your page among these billions of pages, you should do everything that you can to turn that luck into a long-term relationship.
The problem is that many people are skeptical of most websites that they come across on the internet and that’s for a good reason. How can you overcome their skepticism?
With these four pieces of content, your website will immediately establish more credibility.
Blogging has a lot of benefits for businesses.
It works to draw organic traffic, engage customers, build brand awareness, differentiate you from your competitors, convert customers; and it will keep doing all these things long after publishing.
That’s a lot of value for something that’s relatively simple to set up and doesn’t cost you anything (if you’re using an in-house copywriter).
But you shouldn’t just be publishing any old kind of content. As with any kind of online marketing, your blog content needs to be strategic and be written with the customer in mind.
Content Marketing is a field in marketing that is constantly evolving. Every year, there seems to be a number of content marketing trends and new ways to think about content marketing.
Consequently, this can make it challenging for a content marketing manager to decipher which marketing priorities to focus on first and foremost.
I have worked in content marketing for three years, and I must say, the hardest part of my job as a one-woman show running the content marketing department of a software company is figuring out where to focus all of my efforts when there are so many different content marketing objectives I want to accomplish.
Content is king. But if you’re only worried about getting words on the page, you are overlooking major elements to supplement those words.
Technology and other forms media are helping to revamp ineffective content into incredibly engaging content for your readers and customers. By and large, technology has accelerated content marketing in that it helps generate more leads, website traffic, and therefore sales.
Without certain technologies to boost content with key aspects of reader engagement, content falls flat and your efforts are wasted, rather than focusing it elsewhere.
What if your content doesn’t pan out as expected? Is there anything you can do about it?
You can bet on that. Several studies have shown that 9% of companies believe that their content is very effective in driving the marketing efforts. While 41% believe that the content helps them moderately, only 1% say content marketing is not at all effective!
It is evident that the content is a crucial factor in marketing and growing the business.
But what if all the efforts fail? Are there any strategies that an organization can follow to gain the traction again? Yes, surely there are some content marketing maneuvers you can try which we will discuss in this post.