Content is king. But if you’re only worried about getting words on the page, you are overlooking major elements to supplement those words.
Technology and other forms media are helping to revamp ineffective content into incredibly engaging content for your readers and customers. By and large, technology has accelerated content marketing in that it helps generate more leads, website traffic, and therefore sales.
Without certain technologies to boost content with key aspects of reader engagement, content falls flat and your efforts are wasted, rather than focusing it elsewhere.
What if your content doesn’t pan out as expected? Is there anything you can do about it?
You can bet on that. Several studies have shown that 9% of companies believe that their content is very effective in driving the marketing efforts. While 41% believe that the content helps them moderately, only 1% say content marketing is not at all effective!
It is evident that the content is a crucial factor in marketing and growing the business.
But what if all the efforts fail? Are there any strategies that an organization can follow to gain the traction again? Yes, surely there are some content marketing maneuvers you can try which we will discuss in this post.
Have you conducted a content gap analysis before?
Chances are, you don’t even know what I’m talking about. But stick around and I’ll show you how to go about it. It’ll make the difference in your content marketing efforts this year.
Whether you are a small business owner or a professional marketer, you know that the success of digital marketing relies on attracting the right customers to the right content at the right time to increase conversions.
The only way to get found online and drive qualified traffic to your site is by producing content that fills a content gap. This concept is the difference between what people are searching for and what people find online.
When it comes to choosing a content management system (CMS) for your company website, the stakes couldn’t be much higher. Although many of the popular content management systems share a lot of similarities in terms of functionality and design, the devil is really in the details.
You want to choose a CMS that will cater to the most important aspects of your digital strategy, and allow you to cover your bases without too much further investment. The CMS that you choose has to be the one that best suits your organizational goals.
By nature, video tutorials have the potential to interest and engage viewers by helping them to learn how to perform a particular task or solve a certain problem.
At first, they may seem easy to create as well since it’s really just a video showing people how to do something. However as much as they are simple in that sense, the fact of the matter is that creating tutorials that are effective and engaging is a bit more involved.
Finding the Right Topic
Before you start to record any actual video footage, you should first start by planning your tutorial to provide yourself with a solid foundation. That starts with one deceptively simple step: Choosing a good topic.
2018 will be a landmark year for content marketing. There are some coming developments that will make the industry literally look different from people.
With consumers becoming more experienced and more informed, agencies and professionals will have to dig deep into their bank of ideas to continue to keep relevant with customers.
Companies that are better able to take advantage of these trends will have a huge advantage over their competitors.
Native advertising is really a concept that some marketers simply do not understand much yet. If it is well done, it is basically impossible to detect it. Native advertising occurs when a brand has something on a platform, and something is being used to market products and services.