Have you conducted a content gap analysis before?
Chances are, you don’t even know what I’m talking about. But stick around and I’ll show you how to go about it. It’ll make the difference in your content marketing efforts this year.
Whether you are a small business owner or a professional marketer, you know that the success of digital marketing relies on attracting the right customers to the right content at the right time to increase conversions.
The only way to get found online and drive qualified traffic to your site is by producing content that fills a content gap. This concept is the difference between what people are searching for and what people find online.Read more
When it comes to choosing a content management system (CMS) for your company website, the stakes couldn’t be much higher. Although many of the popular content management systems share a lot of similarities in terms of functionality and design, the devil is really in the details.
You want to choose a CMS that will cater to the most important aspects of your digital strategy, and allow you to cover your bases without too much further investment. The CMS that you choose has to be the one that best suits your organizational goals.Read more
By nature, video tutorials have the potential to interest and engage viewers by helping them to learn how to perform a particular task or solve a certain problem.
At first, they may seem easy to create as well since it’s really just a video showing people how to do something. However as much as they are simple in that sense, the fact of the matter is that creating tutorials that are effective and engaging is a bit more involved.
Before you start to record any actual video footage, you should first start by planning your tutorial to provide yourself with a solid foundation. That starts with one deceptively simple step: Choosing a good topic.Read more
2018 will be a landmark year for content marketing. There are some coming developments that will make the industry literally look different from people.
With consumers becoming more experienced and more informed, agencies and professionals will have to dig deep into their bank of ideas to continue to keep relevant with customers.
Companies that are better able to take advantage of these trends will have a huge advantage over their competitors.
Native advertising is really a concept that some marketers simply do not understand much yet. If it is well done, it is basically impossible to detect it. Native advertising occurs when a brand has something on a platform, and something is being used to market products and services.Read more
I’ve been there before.
You want to write a new blog post either for your site or a client. Perhaps, the post should be published the next day and you only have a few hours to make it available, or you’ll miss the timeline.
You quickly opened your laptop to check what topic you should write about, what did you see?
You practically checked every app, software’s and notepads you know that you usually write down blog topic ideas, but all of them are just empty.Read more
Pooling content ideas can be quite difficult especially if you have already written a lot on your blog. If you’re trying to schedule content for your editorial calendar but you’ve run out of ideas, here are our 25 tips on what you can post on your blog!
But before we rush into that, why the fuss over content planning?
Isn’t it enough that you post something on your blog at least once a week? Wouldn’t it be enough to just have some 500-word article on your blog for the sake of updating it? We collected some statistics that will convince you that blogging has wonderful benefits not only for your brand but also for your website’s visibility on search engines:Read more