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How To Measure Your Content’s ROI To Get Better Results!

content marketing ROI

Image source: TopRankBlog

This guest contribution is from Thunder Contents.

Nowadays, content marketing is in its prime.

From major companies to startups, everyone around the globe is doing it. The reason is pretty simple:

It allows your potential customers to become attracted to your company through your publications. Just doing content marketing, however, is pointless, unless you can get quantifiable results.

This means that your results should be measurable. If your content doesn’t translate into palpable results, you might as well not publish it.

In this article, we will give you some ways to measure the return rate of your content.

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Will SEO and Content Marketing Ever Get Along?

SEO and content marketing have a long-standing reputation of being at odds with each other. If they were a couple, SEO and content marketing would certainly end up in relationship therapy together.

But just like any personal relationship, the best comes out when they get along and work together.

In an ever-changing digital world, its important to figure out how this can be done. Let's take a look at what has to be done to make this happen...

You must integrate SEO practices into your content creation for effective content marketing. Good content marketing uses elements of SEO to present the primary content and make it shareable.

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5 Little-Known Ways to Turn An Epic Post Into A Sales Machine

You’re in it for the long haul.

You’re going to make your business work. And you know your blog is the key ingredient to that success. But money is tight, bills are due, and new subscribers seem scarce. You must do something bold

Something guaranteed to get your name out there. So you decide to write an epic blog post. A post that goes above and beyond the norm. A post that’s guaranteed to be shared by influencers in your niche.

You work on it for days unending, filling it with useful facts, charts, details, and quotes. You slave over every line, tweaking and redrafting every single word.

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130 PPC Ads Case Studies You Can Learn From

pay per click

Are you running PPC ads or not?

Both Google AdWords & Facebook advertising can be profitable, if you know how to use them. One of our roles as content marketers is to explore new opportunities and ways to help our clients scale their business. We also need to grow our client base.

"Truly, nothing beats search traffic. Search is the most targeted source for getting customers. But, what if you can't rank in Google's top 10 - because the competition is strong?"

Well, that's where PPC advertising comes to play. Whether you know how to do on-page SEO or not, you can still drive search users to your business.

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Analyzing 6 Greatest Headlines Worth Millions!

headline write

Caution: This is not your typical headline formula post.

I’m sure you’ve read a lot of them already. The aim of this in-depth article is to show you some of the greatest headlines written by Jay Abraham, one of the greatest direct response copywriters.

And by looking at these magnetic headlines, you can create better ones for your blog posts, emails, Ad copy, videos, online courses, and so forth.

In fact, Jay's copy had generated in excess of $9,000,000,000 billion dollars in capital increase.

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3 Great Examples of Storytelling in Content Marketing That Works

examples of storytelling

Are you telling the right stories?

I'll show you great examples of storytelling that yielded great results. We have been told over and over that storytelling is a vital ingredient for the success of your content marketing recipe.

However, try explaining a marketing manager why your new campaign has ducks as mascots or why you want to hire Tricia Brock (director of Breaking Bad, The Walking Dead & Orange Is the New Black) for a short YouTube Series and why you want to make a documentary when all you sell is shampoo, sanitary napkins, detergent, diapers etc. and all you will get is blank stares.

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