Social good is the primary aim of social marketing while the main aim of commercial marketing as the term commercial denotes is primarily the financial aspect.
Social marketing uses standard commercial marketing practices for non-commercial objectives. Thus, we can say that commercial marketers can still contribute to the achievement of social good.
There are different ways to achieve social goods using the commercial marketing, social content marketing is where social media/business meet and content marketing meet.
The term isn’t only about optimizing content or social sharing for channels. It is also about building a connection with a social business, newsroom techniques, collaboration and principles to content marketing.