Category Archives for content marketing

‘Tis The Season To Up Your Online Marketing Game: 5 Tips To Boost Your Online Presence During The Holidays

It’s (almost) that time of the year again.

There’s a special kind of joy and excitement that comes with the holiday season. It’s a time for giving and receiving, a time for togetherness, and an opportunity for businesses to bank in on the holiday spirit.

The holiday season accounts for 20 percent of the retail industry’s annual sale and last year, $3.45 billion in sales were made during Cyber Monday alone–making it the biggest online shopping day in U.S. history.

With the ease and convenience that comes with shopping online, it’s no wonder that online holiday sales have increased significantly and are expected to grow even further in the following years.

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interactive content

6 Ways to Create Interactive Shareable Content

Are you ready to create interactive content?

Whether planning to work on social media platforms or leveraging email marketing, one thing is sure, you can boost your progress in a consistent way if you are creating an interactively sharable content.

If your content is not receiving greater online visibility or lacks maximum views, your marketing campaign will fall flat and you might receive a huge setback.

To stay ahead in a competitive world, you need to follow certain tips that can assist you in composing a highly-interactive and creative content document.

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content plan

Powerful Workflow Hacks to Keep Up with Your Content Plan

Developing a content strategy may have seemed so easy but it is truly challenging.

We all want our planning to be as smooth as a well-oiled machine, but we can’t just sit down all-day planning for that content since we have other businesses to deal with.

Content marketing has been proven to generate three times more leads than traditional marketing has, and it proves to be cheaper than traditional marketing itself. That’s why nowadays, 93% of B2B marketers use content marketing to move their brand higher. You can use this content workflow.

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5 Great Hacks To Optimize Your Website For Viral Sharing

Fortunately, it isn’t just grumpy cats that go viral

Got a small brand that too few people have heard of? The best way to explode all over the Internet is by going viral — and we’re here to help.

SEO is a right way of climbing the rankings and getting into your customers’ minds. But it takes time, effort and money. Going viral is a much faster and affordable way of getting your site in front of thousands — maybe even millions — of people in a short space of time. And the best thing? You just need an optimized website that’s primed for some serious sharing-is-caring love.

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6 Effective Ways to Share Video Content as a Social Marketing Tactic

Social good is the primary aim of social marketing while the main aim of commercial marketing as the term commercial denotes is primarily the financial aspect.

Social marketing uses standard commercial marketing practices for non-commercial objectives. Thus, we can say that commercial marketers can still contribute to the achievement of social good.

There are different ways to achieve social goods using the commercial marketing, social content marketing is where social media/business meet and content marketing meet.

The term isn’t only about optimizing content or social sharing for channels. It is also about building a connection with a social business, newsroom techniques, collaboration and principles to content marketing.

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How To Track And Validate Website Sales Leads By Marketing Channel

There’s been a revolution going on in the professional sports world over the last several years, and it’s being driven by the desire for better data. For decades, pro athletes have been judged based on the same set of criteria familiar to anyone who collected sports cards — runs batted in, points per game, yards per carry, etc.

However, a growing number of sports teams have recognized that those numbers weren’t telling the whole story.

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