Over the last decade, content marketing is playing a major- perhaps key role- for companies to reach customers and business associates. Advances in technology, imitating content models, making bloated claims or floating fake information as well as other evils continue to plague this otherwise great marketing too.
The year 2018 may see some drastic changes in the way content marketing operates. Hence, it is vital to get some insights into expected developments to enable content marketers to develop a strong strategy for 2018.
New York-based Content Marketing Institute explains the concept as:Read more
The customer’s habits have changed. When they are in search of something, they don’t wait for an ad to appear on television or flip through the classifieds in the newspaper.
Instead, they grab their smartphone or laptop and merely search for their desired location via social media or search engines. Why? Because digital media promises faster and more reliable results.
However, to retain the customer’s attention towards online medium, business owners need to create useful content that not only engages the internet users but makes them come back for more as well. Of course, generating consistent quality content is not easy for many B2B owners who are already juggling several business-related tasks single-handedly.Read more
I’ve been there before.
You want to write a new blog post either for your site or a client. Perhaps, the post should be published the next day and you only have a few hours to make it available, or you’ll miss the timeline.
You quickly opened your laptop to check what topic you should write about, what did you see?
You practically checked every app, software’s and notepads you know that you usually write down blog topic ideas, but all of them are just empty.Read more
Still wondering if social media can help your content rank higher on Google?
The answer is that it does, but not in the way you might think.
The fact that your post has a high number of shares is not a direct ranking signal for Google, which means that tons of Facebook and Twitter shares won’t impact your rankings.
But what about indirectly? Is there a relationship between social media and higher rankings?Read more
In this age of social media, businesses need a steady stream of content that resonates with their respective target audience. In fact, 70 percent of B2B marketers are now creating more content than they did in 2016, according to CMI Report.
So it is quite obvious that the social media is full of noise and you need to create great content to be heard by your audience. But doing that is easier said than done. That’s exactly where your content marketing strategy comes in place.Read more
Managing a content team can be challenging.
If you’re the manager-cum-editor of the team, you will know how time-consuming it is to juggle different tasks — from brainstorming content ideas, checking and approving titles, editing the content, and even rewriting poorly written content, the process really seems complicated.
There’s no concrete workflow on how to streamline content creation to publication as our approach may differ from one another, but there are many ways on how to make the process easier and simpler for anyone in the team to understand.Read more