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In psychology and cognitive science, a schema (plural schemata or schemas) describes a pattern of thought or behavior that organizes categories of information and the relationships among them. It can also be described as a mental structure of preconceived ideas, a framework representing some aspect of the world, or a system of organizing and perceiving new information.

Schemata influence attention and the absorption of new knowledge: people are more likely to notice things that fit into their schema, while re-interpreting contradictions to the schema as exceptions or distorting them to fit. Schemata have a tendency to remain unchanged, even in the face of contradictory information.

Content marketing is not for the faint at heart. You can do a lot more with it. Reaching out to your target audience in other languages, other than English language is important. And you need a strategy to make it work!

Development of a multilingual content strategy is all about understanding the multicultural differences. In fact, content translation is just the tip of the iceberg.

If you want to ensure success of your company in foreign markets, you should dive into new cultures and new languages. This is a challenging, yet possible mission. Let’s check what steps you should take to reach your goal.

In psychology and cognitive science, a schema (plural schemata or schemas) describes a pattern of thought or behavior that organizes categories of information and the relationships among them. It can also be described as a mental structure of preconceived ideas, a framework representing some aspect of the world, or a system of organizing and perceiving new information.

Schemata influence attention and the absorption of new knowledge: people are more likely to notice things that fit into their schema, while re-interpreting contradictions to the schema as exceptions or distorting them to fit. Schemata have a tendency to remain unchanged, even in the face of contradictory information.

In psychology and cognitive science, a schema (plural schemata or schemas) describes a pattern of thought or behavior that organizes categories of information and the relationships among them. It can also be described as a mental structure of preconceived ideas, a framework representing some aspect of the world, or a system of organizing and perceiving new information.

Schemata influence attention and the absorption of new knowledge: people are more likely to notice things that fit into their schema, while re-interpreting contradictions to the schema as exceptions or distorting them to fit. Schemata have a tendency to remain unchanged, even in the face of contradictory information.

In psychology and cognitive science, a schema (plural schemata or schemas) describes a pattern of thought or behavior that organizes categories of information and the relationships among them. It can also be described as a mental structure of preconceived ideas, a framework representing some aspect of the world, or a system of organizing and perceiving new information.

Schemata influence attention and the absorption of new knowledge: people are more likely to notice things that fit into their schema, while re-interpreting contradictions to the schema as exceptions or distorting them to fit. Schemata have a tendency to remain unchanged, even in the face of contradictory information.

Video has grown to dominate content marketing – and for good reason.

Simply put there is no other form of content that holds a candle to it in terms of attracting, retaining, and engaging viewers.

If you’re starting to create videos to include in your content marketing strategy then you’re obviously on the right track. But when you export the videos – what format should you use?

A Brief Introduction to Video Formats

Before you decide on which format you should use, you first need to know a bit about video formats.

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