Content Marketing is all about creating, publishing, marketing and distributing online material in order to subtly or overtly promote a business so that more interest is generated in that business’s products and services.
Affiliate marketing, on the other hand, is performance-based whereby a business gives its affiliates a commission every time they generate a sale or other specified action for their product or service.
If you look at these two definitions side by side, you can easily see how content marketing can help affiliate marketers become quite successful. After all, a lot of the content you view online – is a result of affiliate marketers intelligently using content marketing.Read more
Have you conducted a content gap analysis before?
Chances are, you don’t even know what I’m talking about. But stick around and I’ll show you how to go about it. It’ll make the difference in your content marketing efforts this year.
Whether you are a small business owner or a professional marketer, you know that the success of digital marketing relies on attracting the right customers to the right content at the right time to increase conversions.
The only way to get found online and drive qualified traffic to your site is by producing content that fills a content gap. This concept is the difference between what people are searching for and what people find online.Read more
When it comes to choosing a content management system (CMS) for your company website, the stakes couldn’t be much higher. Although many of the popular content management systems share a lot of similarities in terms of functionality and design, the devil is really in the details.
You want to choose a CMS that will cater to the most important aspects of your digital strategy, and allow you to cover your bases without too much further investment. The CMS that you choose has to be the one that best suits your organizational goals.Read more
Content marketing is the backbone of most businesses today, especially online. However, the idea of linking content with valuable resources- is gaining its popularity in this modern era.
Whether you are looking for a reciprocal link, forum signature linking, blog comment linking, directory linking, social bookmarking or even image linking- not all of them can ascertain equal results for your website.
Considering link building to be one of the most important aspects of SEO, you may not want to spoil the Google rankings and other search engine rankings for your website.Read more
By nature, video tutorials have the potential to interest and engage viewers by helping them to learn how to perform a particular task or solve a certain problem.
At first, they may seem easy to create as well since it’s really just a video showing people how to do something. However as much as they are simple in that sense, the fact of the matter is that creating tutorials that are effective and engaging is a bit more involved.
Before you start to record any actual video footage, you should first start by planning your tutorial to provide yourself with a solid foundation. That starts with one deceptively simple step: Choosing a good topic.Read more
2018 will be a landmark year for content marketing. There are some coming developments that will make the industry literally look different from people.
With consumers becoming more experienced and more informed, agencies and professionals will have to dig deep into their bank of ideas to continue to keep relevant with customers.
Companies that are better able to take advantage of these trends will have a huge advantage over their competitors.
Native advertising is really a concept that some marketers simply do not understand much yet. If it is well done, it is basically impossible to detect it. Native advertising occurs when a brand has something on a platform, and something is being used to market products and services.Read more