Content marketing is not for the faint at heart. You can do a lot more with it. Reaching out to your target audience in other languages, other than English language is important. And you need a strategy to make it work!
Development of a multilingual content strategy is all about understanding the multicultural differences. In fact, content translation is just the tip of the iceberg.
If you want to ensure success of your company in foreign markets, you should dive into new cultures and new languages. This is a challenging, yet possible mission. Let’s check what steps you should take to reach your goal.
Video has grown to dominate content marketing – and for good reason.
Simply put there is no other form of content that holds a candle to it in terms of attracting, retaining, and engaging viewers.
If you’re starting to create videos to include in your content marketing strategy then you’re obviously on the right track. But when you export the videos – what format should you use?
A Brief Introduction to Video Formats
Before you decide on which format you should use, you first need to know a bit about video formats.
Having a blog where you generate regular, informative content that focuses on topics relevant to you/your business and your industry can be an effective marketing strategy.
Combine this with proper keyword research and SEO, and you have a great channel to market yourself.
The total number of bloggers in the world is expected to reach 31.7 million by the year 2020. Not to mention, marketers who prioritize blogging are 13X more likely to achieve a positive ROI on their efforts.
The trend in blogging has reformed itself lately to include guest blogging as one of the most effective ways of inbound marketing.
There are more than 4 billion web pages indexed on the internet. If a visitor or potential client comes to your page among these billions of pages, you should do everything that you can to turn that luck into a long-term relationship.
The problem is that many people are skeptical of most websites that they come across on the internet and that’s for a good reason. How can you overcome their skepticism?
With these four pieces of content, your website will immediately establish more credibility.
Whether you’re launching a new company, announcing a product launch, or you want to share an informative article that you just created, your ultimate goal is to reach as many people as possible within your target audience and demographic.
Pitching your news to the media, journalists, influencers, and bloggers is an effective way to accomplish this. However, it can be difficult to craft the perfect pitch that actually gets your email opened and content picked up.
If you aren’t receiving any responses to the pitches you have been submitting, and you have been sending out hundreds of emails, then it is time to rethink your approach.
Content Marketing is a field in marketing that is constantly evolving. Every year, there seems to be a number of content marketing trends and new ways to think about content marketing.
Consequently, this can make it challenging for a content marketing manager to decipher which marketing priorities to focus on first and foremost.
I have worked in content marketing for three years, and I must say, the hardest part of my job as a one-woman show running the content marketing department of a software company is figuring out where to focus all of my efforts when there are so many different content marketing objectives I want to accomplish.