How much do you really know about your social media traffic? Where is it coming from, exactly?
And most importantly… what works and what doesn’t? Your web and social media analytics can only tell you so much about your traffic and audience; but with UTM tracking links, you can take things one step further to help you gain an advantage on the competition.
In this blog, I’m going to show you how to leverage UTM tracking links on social media.
But first, what are UTM tracking links?
UTM tracking links are URLs that look something like this:
Your business website isn’t a “set it and forget it” marketing tool.
Showing your visitors fresh content every time they visit your website can entice them to visit often, not to mention it does wonders for your rankings and website traffic.
But what if you don’t have anything new to share? Is there really a point in changing all your web copy to say the same things you said before, but with different words?
Here’s the thing: a fresh website is a healthy website. In fact, Google uses “freshness factors” to help rate your content quality. All that aging content on your website could negatively impact your rankings.
In simple terms, content marketing is a strategy through which online businesses try to educate an audience about products and services directly or indirectly and boost sales as far as possible.
Generally, content marketing is often perceived by business owners and marketers as a kind of magic wand that is capable of doing many things, such as improving the site’s search position in the search engine results pages (SERPs) of different search engines, generating more traffic, etc.
The main purpose of content marketing is ensuring stable sales.
Content Marketing: Like so many things in life, it’s a double-edged sword. It’s both necessary and a real pain in the butt. It takes time, effort, and money, and the results can be slow.
It can be mundane, too. Think of how much time you’ve dedicated to banal tasks like researching topics and keywords. Think how much time you’ve spent writing and rewriting content, optimizing, and scheduling it.
Not to mention testing how different content performs across different platforms before reviewing your analytics.
Growth — that is what one aims for, no?
Once you have established a strong footing in the market, your goal should be to grow even further. And it is not as easy as it might sound.
Breaking through the clutter, keeping up with the latest trends and experimenting with your marketing techniques requires time and money. And if an experiment fails, all the effort and time invested go down the drain. However, that should not hold you back.
“Content isn’t king, it’s the kingdom.”
– Lee Odden, Author
From Jeff Bezos of Amazon to Evan Williams of Twitter, every successful entrepreneur in today’s world was once a startup owner, who fought his own struggle and never chose to give up.
A crucial aspect or a major contributing factor behind the story of these startups becoming a successful household name in the present day was “content marketing.”
There can be an umpteenth number of Ecommerce portals available in today’s market.