If you own a brick and mortar business and believe that digital marketing has no place in your marketing strategy, it’s time to update your thinking.
Whether your company currently has an aggressive marketing department or relies mostly on word of mouth referrals, there’s room in your budget and strategy for search engine optimized (SEO) marketing.
In fact, even if you don’t offer any online services, investing time into a solid SEO marketing plan could be the most important thing you do for your business this year.
Not convinced? Here’s how local SEO for brick and mortar businesses can lead to an increase in-store traffic.Read more
In this article, we’ll compare email marketing services and guide you on how to make the right decision. This is important because if you want to improve your website and you’re looking for the next strategy that will help you achieve your aim, email marketing can help you.
Whether you want to increase the traffic to your website or you want to increase sales of your product, you can’t go wrong by running an email marketing campaign.
Why do you think the saying ‘the money is on the list’ is so popular? Because it is very true. A website owner who handles their email marketing with levity hands does so at the peril of the website’s progress.Read more
I’ve been there before.
You want to write a new blog post either for your site or a client. Perhaps, the post should be published the next day and you only have a few hours to make it available, or you’ll miss the timeline.
You quickly opened your laptop to check what topic you should write about, what did you see?
You practically checked every app, software’s and notepads you know that you usually write down blog topic ideas, but all of them are just empty.Read more
Still wondering if social media can help your content rank higher on Google?
The answer is that it does, but not in the way you might think.
The fact that your post has a high number of shares is not a direct ranking signal for Google, which means that tons of Facebook and Twitter shares won’t impact your rankings.
But what about indirectly? Is there a relationship between social media and higher rankings?Read more
In this age of social media, businesses need a steady stream of content that resonates with their respective target audience. In fact, 70 percent of B2B marketers are now creating more content than they did in 2016, according to CMI Report.
So it is quite obvious that the social media is full of noise and you need to create great content to be heard by your audience. But doing that is easier said than done. That’s exactly where your content marketing strategy comes in place.Read more
Managing a content team can be challenging.
If you’re the manager-cum-editor of the team, you will know how time-consuming it is to juggle different tasks — from brainstorming content ideas, checking and approving titles, editing the content, and even rewriting poorly written content, the process really seems complicated.
There’s no concrete workflow on how to streamline content creation to publication as our approach may differ from one another, but there are many ways on how to make the process easier and simpler for anyone in the team to understand.Read more