2018 will be a landmark year for content marketing. There are some coming developments that will make the industry literally look different from people.
With consumers becoming more experienced and more informed, agencies and professionals will have to dig deep into their bank of ideas to continue to keep relevant with customers.
Companies that are better able to take advantage of these trends will have a huge advantage over their competitors.
Native advertising is really a concept that some marketers simply do not understand much yet. If it is well done, it is basically impossible to detect it. Native advertising occurs when a brand has something on a platform, and something is being used to market products and services.Read more
Over the last decade, content marketing is playing a major- perhaps key role- for companies to reach customers and business associates. Advances in technology, imitating content models, making bloated claims or floating fake information as well as other evils continue to plague this otherwise great marketing too.
The year 2018 may see some drastic changes in the way content marketing operates. Hence, it is vital to get some insights into expected developments to enable content marketers to develop a strong strategy for 2018.
New York-based Content Marketing Institute explains the concept as:Read more
Search engine optimisation and social media are two interwoven strategies.
Both of these approaches are inbound and organic strategies that look to create an appealing identity that will naturally attract visitors. Regarding social media, high-quality content must be relied on heavily along with a strong and visible brand presence.
Your SEO campaign can improve social media reach, and as many experts have stated, social media can have a significant impact on your search rankings.
The following are six social media techniques that have been shown to provide a boost to SEO:Read more
The customer’s habits have changed. When they are in search of something, they don’t wait for an ad to appear on television or flip through the classifieds in the newspaper.
Instead, they grab their smartphone or laptop and merely search for their desired location via social media or search engines. Why? Because digital media promises faster and more reliable results.
However, to retain the customer’s attention towards online medium, business owners need to create useful content that not only engages the internet users but makes them come back for more as well. Of course, generating consistent quality content is not easy for many B2B owners who are already juggling several business-related tasks single-handedly.Read more
Automation is a very popular term. It allows us to be creative, to think outside the box, take care of our business and enjoy the benefits of entrepreneurship lifestyle. I was introduced to the benefits of artificial intelligence while trying to automate a very annoying part of my work.
Before becoming a chatbot developer, I was a running a small resume writing firm. Collecting clients’ data was one of the most tedious tasks. Online forms didn’t allow clients’ to truly express themselves, while Skype calls and live chat were always stealing a few hours from my work day.Read more
Technology has changed the world and how we do things. One of these things is how we take our courses.
Taking courses was an offline thing but now many people are taking courses online. According to a survey by Babson Survey Research Group, more than a quarter (28 percent) of higher education students are enrolled in at least one online course.
It is estimated that online learning industry’s value will top $250 billion by the end of this year. As an expert who has a lot of knowledge to impart, this is an opportunity to tap into this big market.Read more