Have you conducted a content gap analysis before?
Chances are, you don’t even know what I’m talking about. But stick around and I’ll show you how to go about it. It’ll make the difference in your content marketing efforts this year.
Whether you are a small business owner or a professional marketer, you know that the success of digital marketing relies on attracting the right customers to the right content at the right time to increase conversions.
The only way to get found online and drive qualified traffic to your site is by producing content that fills a content gap. This concept is the difference between what people are searching for and what people find online.
Now is probably the best time of the year to revisit, upgrade, or set up afresh your SEO campaign and strategy.
SEO no doubt continues to evolve, thanks to the consistent algorithm updates Google and other search engines continue to put in place. Google, for instance, continues to target PBNs (Public Blogging Networks), a fact that has made them really less effective in generating search traffic.
Other ways such as keyword optimization still work, but it requires more effort than before if one ever hopes to maximize its usage.
When it comes to choosing a content management system (CMS) for your company website, the stakes couldn’t be much higher. Although many of the popular content management systems share a lot of similarities in terms of functionality and design, the devil is really in the details.
You want to choose a CMS that will cater to the most important aspects of your digital strategy, and allow you to cover your bases without too much further investment. The CMS that you choose has to be the one that best suits your organizational goals.
Content marketing is the backbone of most businesses today, especially online. However, the idea of linking content with valuable resources- is gaining its popularity in this modern era.
Whether you are looking for a reciprocal link, forum signature linking, blog comment linking, directory linking, social bookmarking or even image linking- not all of them can ascertain equal results for your website.
Considering link building to be one of the most important aspects of SEO, you may not want to spoil the Google rankings and other search engine rankings for your website.
As a small business owner, you need every bit of marketing tactics to spread the word about your business so that it grows and flourishes.
The internet has made it easy for businesses to market and advertise their products and services. This means that you have a choice between inbound and outbound marketing.
This can make it confusing as you may not know which type of online marketing – inbound or outbound – is the best for your small business. Thankfully, once you understand both types of marketing approaches, you will be able to take an informed decision.
By nature, video tutorials have the potential to interest and engage viewers by helping them to learn how to perform a particular task or solve a certain problem.
At first, they may seem easy to create as well since it’s really just a video showing people how to do something. However as much as they are simple in that sense, the fact of the matter is that creating tutorials that are effective and engaging is a bit more involved.
Finding the Right Topic
Before you start to record any actual video footage, you should first start by planning your tutorial to provide yourself with a solid foundation. That starts with one deceptively simple step: Choosing a good topic.