There’s no need to stress how important it is to create an online presence for your business. With the rise of social media it’s no longer optional, so you’re shooting yourself in the foot if you haven’t got, or are not working on your online presence and digital marketing techniques.

Every business needs customers, and customers are either secured by recommendations (you did a good job and your customers spread the word), outbound techniques (a sales pitch type approach) or inbound techniques — which is what content marketing is all about.

So you’ve had an idea and are at the stage where your invention is actually looking functional and you are thinking it may be time to take it to the world.

But how do you go about doing this? It is one of the most common stumbling blocks as you generally don’t need to be knowledgeable about marketing to be a good inventor but you do need this knowledge and these skills to be a successful entrepreneur.

If you try to do everything related to content marketing by hand, you’ll go crazy by the end of the week.

For a successful campaign, you need to cover all bases:

Plan a content marketing calendar; Find the right keywords; See what your competitors are doing and do something better; Think of amazing headlines; Write top-notch content; Share it on several social media websites; Engage with the audience; Nurture leads; Observe the results…

The list can go on and on. Even if content marketing is all you do, it’s still consumes too much time. Fortunately, there are automation tools that make this work easier and more effective.

Links have always been an essential part of any SEO strategy.

In fact, Backlinko analyzed Google Search Rankings and found that backlinks affect the results more than any other factor.

Backlinks point to the relevance and usefulness of your content page.

To Google, a lot of high quality backlinks from authority sites means that you are producing good content that people find helpful and useful in their lives. That’s why they are placing you higher — so that their consumers could find the answers they need.

The number of quality links affects:

  • Your search rankings

How much do you really know about your social media traffic? Where is it coming from, exactly?

And most importantly… what works and what doesn’t? Your web and social media analytics can only tell you so much about your traffic and audience; but with UTM tracking links, you can take things one step further to help you gain an advantage on the competition.

In this blog, I’m going to show you how to leverage UTM tracking links on social media.

But first, what are UTM tracking links?

UTM tracking links are URLs that look something like this: