Your business website isn’t a “set it and forget it” marketing tool.
Showing your visitors fresh content every time they visit your website can entice them to visit often, not to mention it does wonders for your rankings and website traffic.
But what if you don’t have anything new to share? Is there really a point in changing all your web copy to say the same things you said before, but with different words?
Here’s the thing: a fresh website is a healthy website. In fact, Google uses “freshness factors” to help rate your content quality. All that aging content on your website could negatively impact your rankings.
In simple terms, content marketing is a strategy through which online businesses try to educate an audience about products and services directly or indirectly and boost sales as far as possible.
Generally, content marketing is often perceived by business owners and marketers as a kind of magic wand that is capable of doing many things, such as improving the site’s search position in the search engine results pages (SERPs) of different search engines, generating more traffic, etc.
The main purpose of content marketing is ensuring stable sales.
The holiday season is fast approaching, and most companies are starting their marketing strategies in line with it.
Knowing that every single company is planning out their promotion plans and strategy for the holidays, you would wonder what could make your marketing stand out among the others and what are the essentials that you should always execute for your strategy.
If this is a concern for you, this article is the right read for you since this will show you five different social media marketing strategies that you should incorporate in your plans this holiday season.
The fear of missing out (FOMO) has only become an official term in 2013; not that long ago for a concept that has existed for as long as you can possibly remember. It’s a timeless angst present in movies, books, and every teen drama series on TV.
Long before the term FOMO was coined, the idea of missing out on the fun happening elsewhere is a relatable experience for anybody. Sitting at home, alone and neglected, was the cliched basis for every teen movie since forever.
So how do we, as marketers, take advantage of this timeless psychological experience that humans can’t help responding to?
Content Marketing: Like so many things in life, it’s a double-edged sword. It’s both necessary and a real pain in the butt. It takes time, effort, and money, and the results can be slow.
It can be mundane, too. Think of how much time you’ve dedicated to banal tasks like researching topics and keywords. Think how much time you’ve spent writing and rewriting content, optimizing, and scheduling it.
Not to mention testing how different content performs across different platforms before reviewing your analytics.
Growth — that is what one aims for, no?
Once you have established a strong footing in the market, your goal should be to grow even further. And it is not as easy as it might sound.
Breaking through the clutter, keeping up with the latest trends and experimenting with your marketing techniques requires time and money. And if an experiment fails, all the effort and time invested go down the drain. However, that should not hold you back.