Salesforce Marketing Cloud Vice President of Predictive and Web Products, Eric Tobias says:
“forward-thinking organizations are already personalizing customer touch points across physical and electronic channels”
With the latest tech advancements, the rise in the field of analytics and behaviors has appeared. It helps you divide your audience into different segments and demographics. As a result, personalized marketing campaigns with social media integrated into them are on the rise and they deliver!
According to a research by Infosys that was carried across 50 retailers in the US, the customer now demand an all-round shopping experience in-store as well as online.
A lot of business owners get excited upon starting SEO for their business.
There are actually a lot of people who find the tasks involved in SEO fun. But, most of them get stuck and give up at the results analysis stage. There are just so many figures and technical data that it is so easy to get lost.
This is why SEO is often called the art and science of ranking in search engines. Aside from the creative side of doing SEO tasks, a webmaster must learn how to analyze the results of their campaign and interpret it into doable actions to improve the whole campaign.
SEO campaigns flourish on the quality of content, and every marketer is well aware of it.
Since content aids communication with the audience and builds relationships, it plays a vital role in creating audience engagement. Given that SEO success depends on the extent of viewer engagement, no marketer can dare to overlook the power of content.
You have to create quality content that both the audience and search engines like but it is only the beginning. Moving forward, you have to ensure that the content can grab eyeballs by taking it in front of the audience.
Content marketing is not for the faint at heart. You can do a lot more with it. Reaching out to your target audience in other languages, other than English language is important. And you need a strategy to make it work!
Development of a multilingual content strategy is all about understanding the multicultural differences. In fact, content translation is just the tip of the iceberg.
If you want to ensure success of your company in foreign markets, you should dive into new cultures and new languages. This is a challenging, yet possible mission. Let’s check what steps you should take to reach your goal.
Video has grown to dominate content marketing – and for good reason.
Simply put there is no other form of content that holds a candle to it in terms of attracting, retaining, and engaging viewers.
If you’re starting to create videos to include in your content marketing strategy then you’re obviously on the right track. But when you export the videos – what format should you use?
A Brief Introduction to Video Formats
Before you decide on which format you should use, you first need to know a bit about video formats.
Having a blog where you generate regular, informative content that focuses on topics relevant to you/your business and your industry can be an effective marketing strategy.
Combine this with proper keyword research and SEO, and you have a great channel to market yourself.
The total number of bloggers in the world is expected to reach 31.7 million by the year 2020. Not to mention, marketers who prioritize blogging are 13X more likely to achieve a positive ROI on their efforts.
The trend in blogging has reformed itself lately to include guest blogging as one of the most effective ways of inbound marketing.