The simple answer to how much you should try to stay in tune with Google algorithm updates is ‘very little’.
This might seem counter-intuitive but the truth is that Google updates its algorithms multiple times a year, as you can see from Search Engine Land’s attempt to follow them.
Google itself is mostly close-mouthed about what exactly the changes are, and quite often website owners see their traffic falling (or rising if you are very lucky) for no discernible reason. But if Google’s updates are so unpredictable, how can you keep your traffic up?
Content Marketing is a field in marketing that is constantly evolving. Every year, there seems to be a number of content marketing trends and new ways to think about content marketing.
Consequently, this can make it challenging for a content marketing manager to decipher which marketing priorities to focus on first and foremost.
I have worked in content marketing for three years, and I must say, the hardest part of my job as a one-woman show running the content marketing department of a software company is figuring out where to focus all of my efforts when there are so many different content marketing objectives I want to accomplish.
You will agree with the common opinion that 2018 can be regarded as the year of deadlines. While it was the European Union that announced the GDPR compliance deadline of May 25th, it is now the turn of Google to come up with a website security regulation.
Google proclaimed the deadline of July 2018, making it mandatory for all the websites to upgrade from the HTTP protocol to a more secure HTTPS grade.
All in an attempt to encourage the best practices concerning stronger web security, this mandate released by Google can be looked upon as a welcome move.
For reaching customers, influencer marketing has become a remarkably powerful way.
Influencer marketing is a type of digital marketing. As they are highly known in the society, influencers play an important role in branding your product or services. If they like your product or service, consumers will be more likely to buy it.
However, you can get even better results by making your customer the influencers themselves. Here are the exclusive ways to turn your customers into influencers.
If you’re a startup business, tracking your brand’s online reputation is vital to maintaining a trustworthy image. With plenty of places for people to leave feedback — be it positive comments, complaints, or simply customers getting in touch through social media – it can be tricky to stay on top of your company’s image online.
The advent of monitoring software and apps however means these issues can be resolved, keeping your brand image spotless. Below are seven of our favorite apps to track your startup’s online reputation.
ReviewTrackers is a key piece of software for startups looking to track reviews online.
We all know the unwritten rule of the internet: if it’s not on the first page of Google search, it doesn’t exist. In fact, 95% of searchers won’t go further than page 1 on Google. That leaves only 5% of traffic to all the websites that didn’t make it to the top 10 search results.
Yet, ranking high on Google search doesn’t necessarily mean that people will click your link.
We at Chanty have been through a lot trying to build our SaaS startup from scratch (and getting it in front of the prospective customers) for the last couple of years. So, we know a thing or two about digital marketing and, especially, SEO.