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content marketing SEO Tips

7 Ways to Increase Traffic and Sales with Content Marketing

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In simple terms, content marketing is a strategy through which online businesses try to educate an audience about products and services directly or indirectly and boost sales as far as possible.

Generally, content marketing is often perceived by business owners and marketers as a kind of magic wand that is capable of doing many things, such as improving the site’s search position in the search engine results pages (SERPs) of different search engines, generating more traffic, etc.

The main purpose of content marketing is ensuring stable sales.

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Blogging Social Media Social Networking

5 Social Media Marketing Essentials eCommerce Store Owners Should Remember This Holiday Season

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The holiday season is fast approaching, and most companies are starting their marketing strategies in line with it.

Knowing that every single company is planning out their promotion plans and strategy for the holidays, you would wonder what could make your marketing stand out among the others and what are the essentials that you should always execute for your strategy.

If this is a concern for you, this article is the right read for you since this will show you five different social media marketing strategies that you should incorporate in your plans this holiday season.

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Blogging Internet Marketing

How to Use FOMO Marketing to Boost Your Social Media Strategies

fomo marketing

The fear of missing out (FOMO) has only become an official term in 2013; not that long ago for a concept that has existed for as long as you can possibly remember. It’s a timeless angst present in movies, books, and every teen drama series on TV.

Long before the term FOMO was coined, the idea of missing out on the fun happening elsewhere is a relatable experience for anybody. Sitting at home, alone and neglected, was the cliched basis for every teen movie since forever.

So how do we, as marketers, take advantage of this timeless psychological experience that humans can’t help responding to?

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Blogging content marketing

How Machine Learning Will Shape the Future of Content Marketing

content marketing future

Content Marketing: Like so many things in life, it’s a double-edged sword. It’s both necessary and a real pain in the butt. It takes time, effort, and money, and the results can be slow.

It can be mundane, too. Think of how much time you’ve dedicated to banal tasks like researching topics and keywords. Think how much time you’ve spent writing and rewriting content, optimizing, and scheduling it.

Not to mention testing how different content performs across different platforms before reviewing your analytics.

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content marketing Internet Marketing SEO Tips

10 Content Marketing Tips to Generate More Organic Traffic and Conversion

content marketing

Growth — that is what one aims for, no?

Once you have established a strong footing in the market, your goal should be to grow even further. And it is not as easy as it might sound.

Breaking through the clutter, keeping up with the latest trends and experimenting with your marketing techniques requires time and money. And if an experiment fails, all the effort and time invested go down the drain. However, that should not hold you back.

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Email Marketing Internet Marketing

How to Create High-Converting Opt-in Pages for Your Business

opt-in pages

While there are several variations of opt-in pages there are some simple rules an online marketing company will recommend following when designing opt-in pages which generate high-quality leads for businesses.

A Simple Formula for High-Converting Opt-In Pages

A high-converting opt-in page has five main elements:

Lead-in

The lead-in is the very first sentence a visitor will see when visiting your opt-in page and it’s important for the lead-in to hook the reader into reading the rest of the content.

The text should speak to your target market so the moment your visitor looks at your page and reads the pre-headline they should feel an instant connection and want to continue reading the rest of the page.

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